Posts Tagged ‘size 0’

Celebrity X-Ray Rachel Zoe Brings Size 0 To QVC: Will Any Customers In The Hefty Heartland Be Ordering It?

February 14, 2010

Leave it to wafer-thin celebrity stylist Rachel Zoe to bring size 0 to QVC.

The home shopping network introduced its new size, “XXS,” or extra extra small, during its telecast Saturday night from Fashion Week in Bryant Park in Manhattan. That XXS equates to a size 0. Previously, the smallest size that QVC offered was a “XS,” or extra small (that’s us), which equates to a size 2 to 4.

Host Lisa Robertson (with an unflattering, severe pulled-back hairdo) was doing a presentation with Zoe, who does a line of clothing and accessories for QVC when she’s not telling Hollywood what to wear. They were talking about a crinkle patent trench coat, and Robertson noted that it came in XXS.

“Rachel has been pushing for that,” Robertson said, adding that other designers had been asking for QVC to offer the XXS as well.

It’s not without irony that Zoe lobbied for QVC to carry XXS. The New Jersey native has been the subject of much controversy over her weight, or lack of it. In one almost shocking scene in her Bravo reality show, “The Rachel Zoe Project,” Zoe’s backbones stuck out like knives from her backless gown.

We doubt that most of QVC’s female customers are a size XXS. But with QVC and HSN trying to draw younger, hipper and we assume –skinnier — women shoppers, we guess it makes sense to create a new smaller size.

Some posters on QVC’s online forums were thrilled that QVC was “finally” offering XXS.

We were trying on jeans in Target tonight, and got a good look at our thighs in the dressing room mirror. We don’t think we’ll be ordering QVC’s new XXS any time soon.