Posts Tagged ‘Serious Skincare’

Serious Skincare Victory Lap at Evine

January 19, 2019

Wondering how Serous Skincare, a refugee from HSN, did with its premiere on Evine? Here’s the press release.

Serious Skincare Launch Proves Victorious at Evine

MINNEAPOLIS, Jan. 10, 2019 (GLOBE NEWSWIRE) — Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform interactive video and digital commerce company (evine.com), today announced the successful debut of Serious Skincare on its network.

“Last weekend is an example of the magic of interactive video commerce at Evine,” said Bob Rosenblatt, Chief Executive Officer at Evine. “We expected the momentum would be big, given the brand’s large customer base. But we were especially pleased with how the Serious Skincare customer who hadn’t shopped with us before embraced our network. We are also delighted with Evine shoppers’ reaction to the new brand.”

“I am beyond pleased,” said Jennifer Flavin-Stallone, co-founder of Serious Skincare. “So many people had a hand in this launch, and I couldn’t be more thrilled with the reception of Serious Skincare by both the network and customers. We are so happy to be home with Evine, and we can’t wait to share more during our next visit from Evine’s Los Angeles studio on January 25.”

Serious Skincare’s premiere included 17 live hours, with over 50% of customers opting into a subscription program to receive ongoing shipments to replenish their supply. During the debut, 11 items sold out, including the Microcurrent EGG, Anti-Aging Retinol Serum Duo and Reverse Uplift Kit.

The brand brought in over 3.5 times more new customers than average for the beauty category, and the network saw high engagement rates from viewers across on-air and social media platforms. Over 50 testimonial calls were received during the live television shows – including one from Jennifer’s husband, Sylvester Stallone – and Evine Facebook Live streamed shows saw the highest viewership in the prior twelve months. The network expects momentum to grow as brand awareness increases with each Serious Skincare visit.

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Skinn Moves Off Evine to Join HSN

January 4, 2019

More musical chairs at the home shopping networks, this time involving skin care lines.

We already broke the news that Jennifer Flavin-Stallone’s Serious Skincare products were joining Evine this week, moving off HSN.

Tonight a reader told us that Evine’s veteran skin care line, appropriately enough named Skinn, had posted on Facebook that it was leaving Evine.

That post has apparently been deleted, but Dimitri James’ Skinn has switched to HSN, where its first show is apparently slated for March 6.

The news is already on HSN’s website, when describes Skinn as “an innovative skin care and cosmetics collection focused on what’s inside the jar—meaningful, effective ingredients.”

https://www.hsn.com/shop/skinn-cosmetics/19385?query=Skinn%20Cosmetics&isSuggested=false

Jennifer Flavin’s Serious Skincare Exits HSN

October 28, 2018

The changes keep coming at HSN. Jennifer Flavin’s brand, Serious Skincare, a longtime vendor is gone from the Florida-based home shopping network.

Flavin, who is married to superstar Sylvester Stallone, has been a fixture on HSN. But last week Serious Skincare in a post on Facebook said that its merchandise was no longer being sold on the network. But the post promised that it would soon be back on TV.

People are guessing the post was referring to Evine.

Someone asked us if we knew what happened. We don’t. But with QVC merging its buying operations with those of HSN, we think you can expect a lot of changes on HSN and a lot of similarity on both channels.

The skincare brand got an unexpected boost last Friday when Kathie Lee Gifford apparently out of the blue plugged InstA-tox on the “Today” show.

So let’s see what happens.

You Go Girls: HSN’s ‘Hot In Hollywood’ Laurie Feltheimer Heeds Our Advice, And Takes Jennifer Stallone For A Celebratory Dinner

October 5, 2010

People never seem to take our advice.

We gave our brother recommendations of Boston eateries when he went to Beantown to see the Yankees play that evil band, the Red Sox. He and his wife didn’t go to any of them.

We recommended, to that same brother and other friends, our favorite places and restaurants in Scottsdale (Mastro’s, The Spotted Donkey Cantina, Carlsbad Tavern), and no one went to any of them.

We suggest places for friends to buy great, inexpensive clothes, and they don’t go.

So imagine our pleasant surprise when we we tagged on Facebook Monday by none other than Laurie Feltheimer, who does the Hot in Hollywood apparel and accessory line for HSN.

HSN vendors Laurie Feltheimer (left) and Jennifer Stallone celebrating the success of The Expendables

It was a photo of Feltheimer and Jennifer Stallone, who sells her Serious Skincare line on HSN, both raising glasses of wine, in a toast.

Awhile back we suggested that Laurie, who is married to Lionsgate studio chief Jon Feltheimer, take Jennifer, who is married to Sylvester Stallone, to dinner in thanks. That’s because Sly Stallone’s action flick, “The Expendables,” gave Jon a blockbuster box office hit when he really needed one, to help fend off corporate raider Carl Icahn.

So here is what the Facebook tag said yesteday:

“Hi Linda S. Moss! Laurie and I love your blog…so fun, interesting and informative (https://homeshoppingista.wordpress.com/). Laurie took you up on your suggestion, and took Jennifer out to dinner last night to celebrate Expendables going over $100 million in box office! Excellent idea! My Best, Molly Gilles, assistant to Laurie Feltheimer.”

Thanks, Laurie and Molly, for actually taking my advice!

And congrats to all for hitting the $100 million mark on “The Expendables.”