Posts Tagged ‘sequin wrap’

Iman, David Bowie’s Bride, Makes It A Wrap, A Sequined One, On HSN

November 15, 2009

Mo092409_BP_IMAN_adel-turned-entrepreneur Iman, who is married to rock star David Bowie, was on HSN at midnight with the network’s Today’s Special. It’s the “Wrap Yourself In Luxury Dazzling Sequin Knit Wrap,” at $39.95.

“This is what you are going to be wearing for the whole season,” said Iman, who was clad head to toe in black.

Fact is, Iman’s hype was right on. That wrap is gorgeous, long and with hand-sown sequins. Our favorite was the pewter color.

She said that the wrap is modeled after a gift that one of her designer friends gave to her. “Mine cost thousands of dollars,” Iman told viewers. 

Iman, who seems as beautiful on the inside as she is on the outside, is very warm, friendly and funny. She goes around the world looking for unique items to translate into her line, Iman Global Chic, and bring them to HSN.

During her HSN presentations Iman often references her husband Bowie, a favorite of our mentor-best-editor-ever Marianne Paskowski. Marianne even once shared a smoke with Bowie. And we also know someone who was intimate with him (before his marriage to Iman, of course). We also hear that Bowie’s eyes are two different colors.
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But we digress.

Last week during a third-quarter earnings call HSN CEO Mindy Grossman said that brands such as Iman’s Global Chic are a big part of the home shopping network’s strategy. The idea is to have loyal customers buy jewelry, apparel and accessories like handbags across the board from one vendor, like Iman.

Iman is celebrating her second anniversary on HSN all Sunday.

She mentioned that she was on Wendy Williams’ syndicated show and wound up gaving the former DJ, who lives in our town of Montclair, N.J., several of the jewelry pieces from her line that she was wearing.

 

 

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