Posts Tagged ‘senior vice president’

QVC Names Doug Rose Senior Vice President of Multichannel Programming And Marketing

March 22, 2010

Doug Rose

QVC Monday promoted Doug Rose to senior vice president of multichannel programming and marketing.

In this position, he continues to oversee teams responsible for strategic content, multichannel programming, public relations, marketing and brand development. Rose most recently served as vice president of programming and marketing

“With 28 years of marketing and advertising experience, Doug brings extensive knowledge of QVC’s business, programming and branding strategies to his new role,” said Claire Watts, QVC’s president of U.S. Commerce, to whom Rose reports. “His strategic vision will play an instrumental role as we continue to leverage our multimedia assets and evolve our programming.”

Since joining QVC in April 1994, Rose has held various key marketing roles. He began his career at QVC as director of consumer marketing, in which he managed the company’s consumer advertising, direct marketing and sponsorship programs.

He was later promoted to vice president of merchandising brand development, in which he oversaw QVC’s Vendor Relations department and was responsible for introducing new brands to QVC and for creating strategic alliances between QVC and other retail and media entities. .

Prior to joining QVC, Rose enjoyed a successful 12-year advertising career in San Francisco and Philadelphia with Ketchum Advertising, Young & Rubicam and Hal Riney & Partners. His advertising experience includes media planning and account management on packaged goods brands such as Clorox, Nestle and Campbell Soup, as well as Clio Award-winning campaigns for Bartles & Jaymes Wine Coolers and Gallo varietal wines.

Rose has been a guest lecturer at the Harvard and Stanford Business schools and has spoken on trends in customer service and electronic retailing at a variety of national marketing and retailing seminars. He earned his bachelor’s degree in history from Colgate University.

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ShopNBC Hires QVC Alum Bill McGrath As Vice President Of Quality Assurance

January 12, 2010

Bill McGrath

ShopNBC Tuesday named Bill McGrath, a 19-year home shopping veteran, vice president of quality assurance.

With nearly two decades of experience in the multi-channel retailing industry, McGrath is an operations and financial executive with global leadership experience, product quality assurance, and global sourcing, ShopNBC said in a press release.

“I am excited to be part of such a dynamic company,” McGrath said in a prepared statement. “ShopNBC represents the future of our industry, and I am looking forward to leveraging my expertise to further enhance its high-quality commitment to the customer.”

Most recently, McGrath served as vice president of global sourcing operations and finance at QVC. During his tenure at QVC, he also served as vice president of corporate quality assurance and quality control; vice president merchandise operations and inventory control; vice president of market research and sales analysis; and director of financial planning and analysis.

Prior to QVC, McGrath held a variety of leadership positions at Subaru of America and Arthur Andersen. He holds an MBA from Drexel University.

“We are thrilled about Bill joining ShopNBC and becoming an important contributor to our organization as we strive to be world class in quality,” Mike Murray, ShopNBC senior vice president of operations, said in a prepared statement.

“Bill brings a wealth of product quality experience and supply chain expertise — from vendor manufacturing through custom
consumer packaging — that spans all our product categories and beyond,” Murray said. “His commitment to excellence and building strong partnerships will benefit our vendors, product offerings, and customers. We look forward to his impact on our efforts to continue lowering transactional costs while improving the customer experience.”