Posts Tagged ‘sales’

QVC’s ‘Black Friday’ Deals: Too Ahead Of Their Time?

November 1, 2016

Talk about jumping the gun.

QVC is already touting what it calls Black Friday deals.

Pardon us, but isn’t the day after Thanksgiving still a long way off?

As one person posted on a QVC.com forum, “Somehow the entire concept of Black Friday loses whatever appeal it might have when you can get those ‘deals’ (which aren’t deals of course) a entire three weeks in advance of Black Friday.”

You said it, sister.

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ShopNBC’s Web Site Racks Up Most-Traffic-Ever For A Day On Cyber Monday

December 2, 2009

ShopNBC CEO Keith Stewart

ShopNBC’s strategic focus on the Internet during the kick-off of the holiday shopping season apparently worked, with the network’s Web site seeing its highest traffic ever for a day on Cyber Monday, the company said Wednesday.

On Cyber Monday ShopNBC.com registered its highest traffic day year-to-date, with 114,600 unique visitors to the site.

In addition to surpassing 2008’s Cyber Monday traffic by 14 percent, Web penetration accounted for an industry-leading 48 percent of the total company sales.

The increase in traffic to the site, along with its extended product assortment and promotional offerings, led to an 18 percent
increase in sales versus last year’s same period. Total orders on ShopNBC.com increased 40 percent over the previous year.

ShopNBC’s expanded Internet merchandising initiatives and targeted Web promotions on Cyber Monday resulted in a strong response from new and active customers across several key metrics, according to the network. These positive results provided a strong finish to a successful Black Friday and an extended Holiday Shopping Weekend sales event for ShopNBC.

On Black Friday ShopNBC.com achieved a 51 percent increase in conversion over last year’s Black Friday event, with an increase of 20 percent in Internet sales for the company over the same period last year.

By introducing over 400 new online-only SKUs from TAG Heuer and Gucci watches, brand-name electronics, home decor and more, the company increased its total orders on ShopNBC.com by 73 percent over the previous year.

Cyber Monday was the finale to ShopNBC’s Holiday Shopping Weekend, which extended the traditional Black Friday into a four day gift-focused promotional event. The company bookended the two sales events with an entire weekend of gift-giving-focused programming.

ShopNBC also credited its ValueShipping initiative, which offers the customer one-low-rate shipping for all purchases made within a 24-hour period, for helping to drive its success Black Friday weekend.

“During the kick-off to the holiday shopping season, we took this opportunity to strategically direct the customer to our Internet channel,” ShopNBC president and CEO Keith Stewart said in a prepared statement. “As a result, the customer reacted very positively, and ShopNBC.com delivered its most impressive gains across the board since the beginning of my tenure as CEO.”

Added Stewart: “Our targeted yet integrated multimedia promotional activity and extended web product assortment, complemented by ValueShipping and a Jan. 31 extended return policy, enticed the customer to tune in, browse and shop our brand with total confidence. It’s all about connecting emotionally with the customer and making their holiday shopping experience easy and entertaining through a gift-focused strategy. We look forward to continuing to delight the customer as they discover many more new and wonderful opportunities on ShopNBC throughout the holiday season.”

ShopNBC.com new and active customer counts in November were up 60 percent and 54 percent, respectively, largely driven by the holiday shopping weekend event, Black Friday and Cyber Monday.

Internet sales in November were up 31 percent versus last year, with dot-com customer activity outpacing TV customer growth for the first time in the company’s history.

“We are pleased with these positive results, as the Internet continues to prove to be a highly complementary and powerful growth vehicle for the company,” Stewart said.

QVC PR Dept. Gets Cute With Headline: ‘Not Just Another Manic Monday’ As QVC.com Attracts Record 1 Million Users For Cyber Monday

December 1, 2009

On Cyber Monday QVC.com achieved its highest traffic day in its 13-year history, setting a record for unique visitors, with more than 1 million, breaking last year’s record of more than 842,000 visitors, QVC said Tuesday.

QVC.com also set a record this past week, Nov. 23 to 30, in unique visitors, realizing more than 3.5 million unique visitors from about 2.8 million last year – a 26 percent increase.

In 2008, a record 85 million people shopped via the Internet on Cyber Monday, according to the National Retail Federation. If QVC is a bellwether, this year’s Cyber Monday may set yet another record for Internet commerce activity.

“QVC.com is an integral part of our business, accounting for more than 30 percent of QVC’s total U.S. revenues, and delivering a rich multimedia shopping experience to our customers,” QVC president and CEO Mike George said in a canned statement.

“As one of the top general merchant Internet sites – both in terms of sales volume and service excellence, QVC.com has emerged as a real destination for millions of smart Web shoppers,” he said. “We’re thrilled by the overwhelming response we’ve received from our customers, and trust that they will continue to make us a preferred destination for their shopping.”

Cyber Monday followed a busy, record-breaking holiday weekend at QVC, in which more than 815,000 shoppers were received and more than 60,000 new customers were welcomed. In what turned out to be QVC’s largest Black Friday ever, it rang up more than $32 million in orders – a 60 percent increase over last year’s Black Friday sales.

Additionally, QVC.com achieved more than $13 million in orders – a more than 100 percent growth over last year’s Black Friday sales.

QVC Racks Up Record $32 Million In Black Friday Sales, But What Does Poor 28-Hour Host Dave James Get?

November 28, 2009

We told you a QVC press release on Black Friday would be forthcoming, and here it is, released Saturday.

QVC enjoyed its biggest Black Friday ever, ringing up more than $32 million in orders – a 60 percent increase over last year’s Black Friday sales. More than 765,000 units were ordered in a 24-hour period, according to the home shopping network.

QVC mounted the most aggressive Black Friday event in its 23-year history. The network’s holiday weekend kicked off early, Thanksgiving evening, with “The New Black Friday,” a special programming event meant to keep shoppers at home rather than visiting their local malls.

QVC offered three Today’s Special Value offers (items presented at exceptionally low prices, for a specific period of time) instead of the usual one, and had specially priced deals in every hour of programming.

QVC CEO and president Mike George

“Our merchandising team worked incredibly hard to find the most special gift-giving ideas on the market and price them competitively,” QVC president and CEO Mike George said in a canned statement. “And, as always, the entire QVC organization delivered a fun, stress-free shopping experience for our customers. Given the successful results – our largest Black Friday in our company’s 23-year history – it’s clear that their hard work paid off,”

Said George, “We’re thrilled with the overwhelming response we received from our customers and will continue to strive to be their preferred destination for holiday shopping.”

Largely contributing to QVC’s Black Friday success was the Sylvania Digital Camcorder with a 2” LCD Color Display, one of the three Today’s Special Value offers, selling out of more than 200,000 units.

Additional top sellers from the day included the Sharper Image Entertainment Projector, the Playhut Travel Lounger with Removable Slumber Bag and Storage Tote, the Nintendo Wii Gaming System with Accessory Case and Games and the Olympus 12 MP, 5x Optical Zoom Camera.

QVC.com also played an integral role, contributing more than 40 percent of the day’s sales.

The press release made no mention of poor host Dave James, who stayed live for 28 hours straight — on the air and via Webcast — for the Black Friday event.

Give the poor man credit for his contribution to the day’s blockbuster sales, CEO George! How about combat pay for James?

HSN Gets Momentum From ‘Her Side’ Of The Business, Like Jennifer Stallone’s Firma-Face: Suzanne Somers Not Missed

November 12, 2009

Mindy_Grossman

HSN CEO Mindy Grossman

Even though its third-quarter sales slipped a hair, HSN has momentum and is upbeat about the coming holiday season, according to company officials.

During a third-quarter conference call Thursday, HSN CEO Mindy Grossman fielded questions from Wall Street analysts about the company’s outlook for the rest of the year. 

“We’re optimistic going into the fourth quarter and seeing the trends continue from third quarter across multiple categories of the business, whether it’s new innovations in technology or, as you mentioned, in the ‘Her Side’ of the business,” Grossman said.

“We feel that both from an inventory perspective and a product-pipeline perspective we’re very well positioned going and in the quarter from everything from our gift strategies all the way to some of the new product introductions that we have had a lot of success with consistently,” she said.

Net sales for the HSN network and Web site (excluding HSN Inc.’s Cornerstone unit) decreased in the quarter to $467 million, versus $471 million last year, down 1 percent. However, operating income increased 115 percent to $37.1 million compared to $17.3 million in the prior year.

Chief financial officer Judy Schmeling said that the “slight sales decrease” was a reflection of the 6 percent lower-average price point for HSN items in the quarter, incuding an 18 percent decline in the average price point for the Today’s Special, “rather than any sizable mix shift.”

The network’s return rate dropped to 19.5 percent in the third quarter from 20.3 percent in the prior period; and inventory was down 15 percent.

In contrast to HSN, QVC saw its sales rise slightly in the third quarter. Earlier this week, QVC domestic posted $1.098 billion in revenue in the third quarter, a 2 percent increase from $1.073 billion in the year-ago period.

At HSN in the third quarter, gross profit increased 8 percent to $168.6 million. Unit growth was up 6 percent.

The No. 2 home shopping network has seen growing success with its fashion, beauty and jewelry lines, the “Her Side” of the business, according to Grossman.

“We have transformed our fashion businesses, exited unproductive brands and invested in the creation and developmemt of proprietary lifestyle brands with talented individuals who can bring a unique point of view to our customers,” Grossman said.

She cited as examples red-carpert designers Bagley Mischka, actress Molly Sims, rock star David Bowie’s model wife Iman and tennis champ Serena Williams. There was no mention of actress-author Suzanne Somers moved from HSN to ShopNBC during the third-quarter.

“It is important to note that at HSN we don’t just buy brand,” Grossman said. “We partner with visionaries, experts and design authorites to build propriety brands and bring them to life in unique and compelling ways.”

The CEO cited the line by Stefani Greenfield, Curations.

“We are now recognized in the fashion industry as a destination with strong leadership, innovation and a successful track record,” Grossman said.

In terms of the beauty category, HSN has added brands such as Benefit and Lancome, as well reaping success with its proprietary brands, such as Jennifer Stallone’s Serious Skin Care and FranBrand, the skincare line launched this week kby actess Fran Drescher.

HSN’s launch of Serious Skin Care’s Firma-Face in just four days in September sold almost 100,000 units, and more than 60 percent of customers signing up for Autoship, to ensure regular delivery, according to Grossman.

HSN has adjusted its jewelry product mix, resulting in unit growth of 13% this quarter, she said. Silver and fashion jewelry continue to be strong, with sales up 30 percent over last year “as customers responded to our wider range of price points and new designer introductions,” Grossman said.

She added that she is looking forward to the launch of Molly Sims’ jewelry line, Grayce, later this week.

Despite the dire economny, there was a 7 percent growth rate in sales from HSN’s best customers.

“We have been very focued in that segment of our business, and what we are seeing is her continuing to buy across multiple categories,” Grossman said

She explained that HSN is offering “The World of Carlos Falchi” and “Global Chic” from Iman.

Those are “businesses that completely go across jewelry, apparel, accessories, beauty, etc.,” Grossman said, noting that HSN’s viewers are “buying across multiple categories and we’re seing the increase in that best customer in the number of purchases she’s been making.”