Posts Tagged ‘Ross-Simons’

IndieShop Lands A Wall Street Journal Puff Piece, Written By Christie Brinkley (Not), Who Is Coming To QVC

June 17, 2010

Christie Brinkley isn't writing for The Journal, but she is coming to QVC

IndieShop, the new home shopping network that will feature independent designers, got a big plug in The Wall Street Journal Thursday. Kudos to Trylon Communications, IndieShop’s PR firm.

The network, which will be cobbled together with paid programming purchased on cable networks across the country, was featured in the lead story of The Journal’s “Style” section, in a feature headlined “Crafts, Clothes and Clout.”

We misread the byline when we first read it, and thought times were so tough for model/divorcee Christie Brinkley that she was now freelancing for The Journal. But the writer was actually Christina Binkley. We need our contact lens cleaned.

Brinkley, however, does have a home shopping connection: She is bringing her jewelry line, already sold on Ross-Simons, to QVC.

Anyway, The Journal credits Melissa Perrucci, 42, a former Time Warner executive, with being the founder of IndieShop.

Former ShopNBC host Charla Rines said on Facebook that she’s about to land a job on a start-up network that sells luxury items. If it’s not EmVee TV, as we believe it is, maybe it’s IndieShop.

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QVC Host Lisa Robertson Adds To Her Endless List of Purchases From Her Employer

October 31, 2009

We said we were going to keep track of each time QVC host Lisa Robertson says she’s buying an item she’s presenting, so here’s an update. Last week Robertson claimed she was going to buy a pair of hoop earrings from upscale jewelry designer Stephen Dweck’s new QVC line, Dweck Diamonds.

On Friday Robertson was presenting Ross-Simons jewelry. During that shindig, Robertson several times told the company’s CEO and president, Darrell Ross, that she planned to purchase several of his products.

First, she was going nuts over a pair of pearl and gemstone dangle earrings priced at $77.

“Don’t be surprised if I own those earrings by the end of the show,” Robertson told Ross, later adding, “Everytime you’re here, I spend money.”

Then Robertson said that she also planned to add a silver daisy ring to her shopping list (we put it on our list, too, for when we get a job).

As we said, Robertson’s jewelry box and clothes closet must be the size of warehouses, to hold all the QVC merchandise she claims she buys.

The note pad we’re using to list her QVC purchases is right by our TV, and we know it will get longer and longer.