We read the transcript of HSN’s second-quarter call with Wall Street analysts, and CEO Mindy Grossman had some juicy tidbits.
Here are some quotes we pulled from the transcript that is from Seeking Alpha:
“Iris Apfel who will launch our first ready-to-wear collections exclusive to HSN, inspired by her documentary.”
“HSN is also the exclusive launch partner for Grammy Award winner Michael Bublé’s first-ever fragrance with Elizabeth Arden. Michael will be appearing on HSN as we leverage his strong social following of nearly 15 million fans across Facebook, Twitter, and Instagram.”
“And leveraging our success with Vince Camuto’s footwear, we will be intensifying our partnership to showcase a comprehensive lifestyle brand. This includes debut of his apparel collection and being the exclusive retail destination for Vince Camuto handbags.”
“And we’ll be debuting Beauty from Gina Rivera, who garnered a large following from CBS’s ‘Undercover Boss.’ The debut will coincide with the launch of her reality show ‘Beauty Boss.'”
“We will be expanding our fine and elevated fashion jewelry collections, which have demonstrated strength.”
“And as part of our intensification of the footwear category, we are partnering with Hearst Magazine’s ‘Marie Claire’ and senior editor Zanna Roberts Rassi to bring an editorial point of view to fashion, speaking of larger trends and highlighting new styles culminating in our Shoes First premiere on HSN, which will also be featured as part of the magazine’s Shoes First footwear edition.”
And from Chief Financial Officer Judy Schmeling:
“We continue to expand our presence in the over-the-top environment, most recently by utilizing our excessive content and patented Shop by Remote technology to create a new channel application that just launched on the Roku platform, HSN Beauty. This platform combines our entertaining and educational content with the ease of ordering on Shop by Remote to create a friction-less commerce experience.”
Homeshoppingista's Blog By Linda Moss 