Evine is bolstering its management team, bringing in a consumer-electronics veteran of QVC and HSN and promoting an in-house digital exec.
The No. 3 home shopping network on Monday said it had hired Rob Ellerstein as vice president, general merchandise manager of hard home and consumer electronics. What the heck is “hard home”?
In addition, Evine promoted Lee Goehring to the slot of vice president, web merchandising & business development.
Ellerstein joins Evine from QVC, where he was most recently director of merchandising, electronics. Prior to that, he served as HSN’s vice president of merchandising and operating vice president/director of merchandising.
In addition, Ellerstein spent seven years at Macy’s Inc., where he was a senior buyer of home products, including rugs, housewares, electronics and food products.
“In 2017 we are focused on growing our profitable, balanced merchandising mix with engaging exclusive and proprietary products,” Evine CEO Bob Rosenblatt said in a canned statement.
“To help us do that well, I’m excited to welcome Rob Ellerstein as vice president, general merchandising manager of hard home and consumer electronics. I had the pleasure of working with Rob at HSN and I know he will be a great addition to our team.”
Goehring got a promotion. He began his Evine career in 2012, and most recently had the post of vice president of merchandising for the home and consumer electronics categories.
Prior to Evine, Goehring served for five years as vice president of national accounts at Technology Resource Group International and worked as a senior buyer at Target Corp. and Best Buy Co.
“We continue to drive our digital sales opportunity beyond traditional television as illustrated by our growth in mobile, social, online and emerging platforms like Roku, Apple TV and Amazon Firestick,” Rosenblatt said.
“Lee will be focused on creating a seamless connection from our TV platform to our e-commerce engine and exploring other ways to grow our digital platforms.”