Posts Tagged ‘reruns’

We Agree With Steve Bryant: QVC Overnight Reruns A Mistake

October 11, 2019

Former QVC host Steve Bryant wrote a blog far more intelligently than we can on this topic, but this week the No. 1 home shopping network is testing airing repeat programming after 2 a.m. That means no live overnight shows.

The repeat programming (a re-airing of the midnight hour) will run from 2 a.m. to 7 a.m. on the main QVC channel.

“We will evaluate the performance over the next four weeks to determine the impact and value of moving forward with a pre-aired approach.”

We guess the value is cutting costs for QVC, but as a viewer and shopper we don’t like it. Live TV is so rare these days, we enjoy watching late-night home shopping to unwind before going to bed. We know this programming is soothing to the lonely or home-bound or ill.

On Facebrook, Steve pointed out that HSN, ShopHQ and the QVC spinoffs now all air rerun programming late night. But he noted that QVC had tried to do this in the early 1990s and it was a flop, and the initiative was stopped when sales dropped.

“Cutting the live overnight hours is a mistake … The customers are there and they have the money to spend,” Steve wrote. “They are more likely to buy from a live presentation.”

If QVC makes reruns overnight permanent, Steve predicted that its “downward spiral” will continue. And we have to agree with him.

QVC Airs Reruns On Gem Day

February 9, 2017

As far as we know, Evine pioneered rerunning its prime-time programming in the overnight hours, the wee hours of the morning. That was a switch, since it’s a home shopping tradition to broadcast live 24/7.

Maybe we’ve just missed it before, but early Thursday morning for the first time — at least that we’ve ever seen — QVC reran host Jane Treacy and gem expert Peyton Kelley’s introduction to the TSV. It is Gem Day at QVC.

Anticipating a snow day, we were up watching QVC at 3 a.m. or so when we saw a presentation on a rainbow-colored sapphire bracelet that sounded familiar.

It was familiar because we had seen it shortly after midnight.

On-screen QVC said that the programming had been previously recorded. We didn’t stay up long enough to see how many hours of the earlier programming, the “Gem Day Grand Opening,” was rebroadcast.

What gives?

Say What? Is ShopHQ Airing Reruns During Late Night?

November 3, 2013

One of our readers today told us that ShopHQ is airing repeats of shows that aired earlier in the day during late night.

Has anyone else seen this?

If this is so, and we have no reason to doubt it, that is pretty pathetic. But we guess it saves money not to have to pay a camera crew and host when those reruns air.