QVC is revving up for its Left Coast event this Saturday, its “QVC Presents Super Saturday LIVE” from lovely Santa Monica in Cali.
The home shopping network will broadcast live from 4 p.m. to 6 p.m. ET its annual designer charity sale to benefit the Ovarian Cancer Research Fund Alliance (OCRFA), the largest global organization dedicated to advancing ovarian cancer research while helping women and their families.
During the two-hour event, premier fashion, beauty and jewelry will be offered for half the the manufacturer’s suggested retail price, with 80 percent of the purchase price of donated merchandise benefiting OCRFA.
This year designer deals from brands such as Philosophy, H by Halston, Josie Maran, Isaac Mizrahi Live!, C. Wonder and Dooney & Bourke will be featured.
“We are proud to join forces with OCRFA for the 10th consecutive year. Super Saturday has provided us with a platform to increase awareness of this horrible disease,” Rachel Ungaro, QVC’s vice president of fashion and beauty merchandising, said in a canned statement.
“QVC is committed to supporting the success and wellness of women through the power of relationships and together with OCRFA we are able to support this mission and raise valuable funds for research and patient support programs.”
The event is being held at the Barker Hangar, with fat-mouthed actress and “RHOBH” pot-stirrer Lisa Rinna live on the red carpet interviewing celebrity attendees.
“On-site, QVC will be transforming its space into a virtual reality experience and lounge area that ties into this year’s location and will be providing visitors with a simulated flight experience complete with two vintage mini cockpits,” QVC said in its press release. “Viewers will also be able to catch a glimpse of the activation throughout the broadcast.”
QVC will be live streaming the event on Facebook as part of the #KeepinItTeal social media campaign, videos of celebrities and QVC designers will be featured to help raise awareness of ovarian cancer.
Viewers will also be encouraged to share the videos on their social media platforms and explain why and for whom they are #KeepinItTeal.
To help raise awareness for this year’s broadcast, E!’s Fashion Police style-savvy friends Brad Goreski and Melissa Rivers appeared in both the print and television public service announcements to help expose the cause across the country.
“Ovarian cancer is one of the deadliest diseases women face and more needs to be done to raise awareness and funds,” said Audra Moran, OCRFA’s president and CEO. “QVC’s Super Saturday broadcast has been a tremendous help in spreading OCRFA’s message into millions of homes across the U.S.”
“QVC Presents Super Saturday LIVE” has generated more than $10.3 million since 2007. Often going undiagnosed in the early stages due to lack of an early detection test, ovarian cancer is the leading cause of death from gynecologic cancers in the United States and is the fifth-leading cause of cancer death among American women.