Posts Tagged ‘QVC Italy’

QVC Promotes Penati To Leader of QVC Italy

November 20, 2015

QVC has promoted Paolo Penati to the post of market leader of QVC Italy.

Penati will be responsible for overseeing QVC’s operations and growth in Italy, succeeding Gregg Bertoni, who has led QVC Italy since January 2014.

This role will leverage Penati’s experience and leadership in the Italian market. He will report to Steve Hofmann, EVP of International for QVC.

Bertoni will become the president and CEO of CNR Mall, QVC’s joint venture with China National Radio, where he will continue to build the business’s growth in China.

“Since its launch in 2010, QVC Italy has become the market’s leader in video and ecommerce retail and generated consistent revenue growth,”  Hofmann said.

“During this time, Paolo has consistently demonstrated his ability to lead and inspire teams, has strengthened the QVC brand and has the right experience to build our brand awareness, drive growth of our customer base and contribute to and execute our enterprise strategy.”

Penati previously served as CFO and vice president of merchandising, planning and programming for QVC Italy. He joined QVC Italy in 2010 to lead finance and subsequently added responsibilities for distribution, customer service and merchandising, programming and planning.

Prior to joining QVC, Penati was the CEO of La Gardenia, a chain of perfumeries, and before that, the CEO of Blockbuster Italia.

“As QVC continues to expand, we are implementing a more global approach to operating our business that leverages our worldwide strengths and capabilities to position us for future growth,” said QVC president and CEO Mike George.

“Paolo’s breadth of experience in leading successful teams and strengthening brand awareness combined with his knowledge of the Italian retail industry will position QVC Italy for continued success.”


QVC Names Bertoni CEO of QVC Italy

October 9, 2013

QVC has named Gregg Bertoni CEO of QVC Italy, effective Jan 1, the home shopping network said Tuesday.

Bertoni will succeed Steve Hofmann, who has been holding dual roles as CEO of QVC Italy and CEO of QVC Europe since May 2012. This position will leverage Bertoni’s experience and leadership in the Italian market, and allow Hofmann to focus on other European countries and market development opportunities.

“QVC Italy is rapidly moving beyond start-up phase with consistently high revenue growth, customer loyalty and repeat purchase rates,” Hofmann said in a canned statement. “Gregg has been instrumental in driving this strong performance and has the right experience and track record to further build the organization and lead QVC Italy into its next stage of growth.”

Bertoni has experience as a QVC leader in the United States, the United Kingdom and Italy.

Since May 2012, Bertoni has served as Chief Merchandising Officer, QVC Italy, with responsibility for overall commerce operations spanning marketing, merchandising, planning, programming, eCommerce, quality assurance, and TV sales and operations.

Prior to that, Bertoni was vice president of merchandising in Italy, and was one of the first executives engaged in the market. Under Bertoni’s leadership, QVC Italy developed a compelling merchandise assortment, driving high levels of customer loyalty.

Bertoni first joined QVC U.S. in 1995. In 2002, he transferred to QVC UK, where he took on roles of increasing responsibility in merchandising, including interim director of merchandising.

QVC Global Growth Drives New Europe Leadership Structure, So It Says

May 11, 2012

Here’s full the scoop on Steve Hofmann’s promotion to QVC Europe.

West Chester, Pa. (May 10, 2012) – QVC, a global leader in video and e-commerce retail, announced today the promotion of Steve Hofmann to CEO of QVC Europe, reporting to QVC President and CEO, Mike George.

In this newly created position, Hofmann will oversee QVC’s European markets including the United Kingdom, Germany and Italy and accelerate growth opportunities throughout Europe.

He maintains his current responsibility as CEO of QVC Italy and will continue to be based in Milan. Also announced today are the promotions of Gregg Bertoni to Chief Merchandising Officer, QVC Italy, and Paolo Penati to Chief Operating Officer and Chief Financial Officer, QVC Italy.

“QVC is pursuing more global initiatives and we are evolving our leadership structure to meet the growing scale of our business,” said QVC President and CEO Mike George. “Steve’s commitment to excellence and innovation and his focus on building engaged and high-performing teams will be tremendous assets as he expands into this new leadership role.”

Hofmann has led business development and QVC customer growth throughout Europe, most notably establishing QVC Italy, which he helped to successfully launch in Oct. 2010. Under Hofmann’s leadership, QVC Italy boasts an increasingly loyal customer base that rivals all QVC operations for its high repeat purchase rates and outstanding customer satisfaction.

In his new role, Hofmann will provide business oversight, coordination and support to each of QVC’s European markets and best practice sharing among QVC’s European, US and Asian teams. He will help lead business building initiatives, such as QVC’s new Europe-wide technology platform, and will be responsible for pursuing new market expansion opportunities throughout Europe.

Hofmann first joined QVC as Director of Commerce of QVC UK in 2007 and was promoted to UK CEO in January 2008, before moving on to his current position as CEO of QVC Italy. Before joining QVC, Hofmann held leadership roles at Jupiter Shop Channel and Jupiter TV in Japan and with CNBC Asia.

QVC also announced the following promotions:

Gregg Bertoni is promoted to Chief Merchandising Officer of QVC Italy. In his new role, Bertoni will be responsible for Marketing, TV Operations and TV Sales, in addition to his current responsibilities across Merchandising, Planning, Programming, e-commerce and Quality Assurance.

Paolo Penati is promoted to Chief Operating Officer and Chief Financial Officer, QVC Italy. In his new role, Penati will help maintain QVC’s focus on operational excellence, while also leading investment opportunities for long-term growth. Penati will be responsible for Call Center, Logistics and IT operations in Italy, in addition to his current responsibilities for QVC’s Finance team.

“QVC’s global business is structured to drive local engagement in individual countries, supported by the power of our global infrastructure,” said George. “This new leadership embraces the best of local and global business. I’m confident that Steve, Paolo and Gregg will continue the great momentum we are enjoying in Italy, and throughout our global markets, and will help take QVC’s business in Europe to new levels of success.”

Oct. 1 Marks QVC’s Invasion of Italy, Its Fifth Global Market

October 1, 2010

Mike George

QVC Italy debuted on Friday, Oct. 1, wishing shopaholics in that boot-shaped nation buon giorno.

QVC’s new network began broadcasting live from its new studios in Milan, Italy, and is in 18 million Italian homes. That launch brings QVC reach to roughly 200 million homes worldwide.

“QVC’s track record of success in the U.S., United Kingdom, Germany and Japan proves that our business model can cross borders, and gives us confidence that Italy is the ideal choice as our next market,” QVC CEO Mike George said in a canned statement. “We’re excited to introduce Italian consumers to a whole new way to shop.”

The domestic QVC network is no stranger to Italy, shooting many of its Italian gold shows on location there, with host Lisa Robertson usually doing the honors.

QVC Italy will feature fashion, beauty, jewelry, electronics and home and home products.

Its beauty brands include Bare Escentuals, Mally Beauty, L’Occitane, Perricone MD, Ojon and Decleor. The jewelry wares include Honora, Veronese, Skagen, Paola Valentini, Unoaerre, Morini, Murano and Falcinelli Italy.

On the fashion and accessory front, there will be Kathy Van Zeeland, Tignanello, Kipling, Nina Leonard, Bric’s, Bills and Sesto Marino.

And the Italian network’s electronics and home products include Dell, Panasonic, Krups, Pioneer, Moulinex, Dyson, KitchenAid, Bialetti, Severin, Jura, Lavazza, Saeco and Moneta.

The first product QVC Italy offered at midnight was the Bare Escentuals Intro to Bare Beauty Six-Piece Makeup Kit as the Today’s Special Value. The kit included the bareMinerals All Over Face Color in Warmth, the bareMinerals Mineral Veil in Original, the bareMinerals Original Foundation in two shades, the Full Flawless Application Face Brush and the Maximum Coverage Concealer Brush.

It was available in four shades: light, medium, tan or dark for the TSV price of 38.00 EUR (about $51).

The new Milan headquarters combines administrative offices, a full HD broadcast studio, and a call center, all under one roof.

Customer orders will be fulfilled out of QVC’s state-of-the-art distribution facility in Huckelhoven, Germany.

At launch QVC Italy reaches more than 18 million Italian households 24 hours a day with 17 hours of live programming. The channel is available on all primary distribution platforms: digital terrestrial television (DTT) and on satellite via Sky Italia SpA and TiVu Sat.

QVC Italy’s management team includes veterans from some of QVC’s other markets along with local talent.

As with QVC’s other international operations, all on-air and customer service operations are conducted in the local language.

“Italian may be a new language for QVC, but shopping is the international language,” CEO George said.

Here we thought amore was the international language.