Posts Tagged ‘QVC France’

QVC Shutters French Home Shopping Network

March 24, 2019

We’re late on this little tidbit, which broke earlier this month, but Qurate Retail Group has pulled the plug on QVC France, one of the company’s international home shopping networks.

Qurate, the parent of domestic QVC and HSN, ceaseed operations of its TV network and digital platforms in France effective March 13.

From the announcement, it looks like 154 people lost their jobs. “Appropriate steps are being taken to provide assistance and resources for the team members’ transition,” according to Qurate’s press release.

“The decision to halt our QVC France operation was carefully considered, as QVC France had under-performed against financial and operational expectations, in large part due to unique in-market structural challenges and market dynamics that evolved in the years following the launch of the operation,” Aidan O’Meara, president of Qurate Retail Group International, said in a statement.

“We determined that these challenges were impacting our ability to develop our business in the manner we expected,” he said. “We want to thank our QVC France team members for their dedication, commitment, and professionalism throughout this period.”

By shuttering the network in France, “QVC will be able to better allocate its annual investment in France into other markets to drive sustainable organic growth,” the press release said. “Further, many corporate functions within QVC are shared across the European markets, and the company believes that this action will allow the teams to better focus on other existing markets.”

In the fourth quarter last year, Qurate recognized charges of about $13 million, of which $9 million was for severance and was excluded from Adjusted OIBDA, and $4 million was for inventory obsolescence and affected Adjusted OIBDA. The company expects to incur additional costs in 2019.

QVC customers in France will still be able to shop with QVC through its QVC UK and QVC Germany commerce platforms, according to Qurate.

Outside of the United States and France, QVC serves about 4.6 million customers in Germany and Austria, Italy, Japan, the United Kingdom and Ireland. QVC also serves customers through a joint venture in China.

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QVC Germany Gets New CEO

December 16, 2014

QVC has appointed Mathias Bork to the position of CEO of QVC Germany, effective Jan. 1, the company said Monday.

Bork will be responsible for overseeing QVC’s operations and growth in the German market, succeeding Steve Hofmann, CEO of QVC Europe, who has held the role of interim CEO of QVC Germany since the end of 2013.

Bork will continue to report to Hofmann.

“As we continue to expand globally, our nearly $9 billion business requires a leadership team that is agile, insightful and ready to move with our customers in an increasingly global and connected world,” Hofmann said in a canned statement.

“During his five years as Chief Merchandising Officer of QVC Germany, Mathias has consistently demonstrated keen business acumen and leadership, and I’m confident his expertise will help solidify QVC’s position as a leading multiplatform retailer in Germany.”

Germany is QVC’s largest business in Europe and its second-largest business outside of the United States.

This year QVC Germany was named the best online shop according to the “ServiceAtlas Online-Shops 2014” survey by ServiceValue GmbH, and last year the business was recognized as “Germany’s Most Customer-Oriented Service Provider.”

Bork has more than 25 years of experience in the retail industry, having worked in both German and international positions throughout his career.

Since joining QVC Germany in 2009 as chief merchandising & sales officer, Bork has collaborated with many members of the international executive leadership team to execute key priorities and aspects of QVC’s business inside and outside of his direct areas of responsibility.

Prior to joining QVC, Bork was a member of the management board at Home Shopping Europe and has held prominent roles at prestigious retailers. He will continue to be based at QVC’s Germany headquarters in Düsseldorf.

In addition to reaching a German audience of 41 million homes, QVC reaches more than 300 million homes worldwide, including the United States, Japan, Italy, United Kingdom and China. Next year QVC will increase its global presence with the launch of QVC in France.