Posts Tagged ‘pop-up store’

First Toys ‘R’ Us Does Pop-Up Shops, Now QVC: What Gives?

September 10, 2010

We got home late Thursday night from a farewell dinner in LBI with a good friend and found that QVC had released more details about the pop-up it will open at Rock Center for Fashion Week.

Here’s the hype from West Chester, Pa.: “Not content to merely increase its physical presence during New York Fashion Week, QVC will create a multimedia shopping experience in the heart of Rockefeller Center featuring the many ways consumers can shop ‘QVC Everywhere.'”

“The experience,” starts today, Friday, with Fashion’s Night Out, and continues throughout Fashion Week.

“It will allow consumers to experience a pop-up shop featuring some of QVC’s most exciting brands,” press release says. “Products ranging from fashion, beauty and jewelry to home and electronics are scheduled to be on display. Each product showcased will feature a Microsoft Tag, which shoppers can scan with any Smartphone to be linked to the item page on the QVC mobile website.”

What’s with this “pop-up” thang? Toys “R” Us this week said it was opening up 600 “Express” pop-ups in malls and shopping centers for the holidays.

Like or or not, visitors to the QVC pop-up shop with “will be exposed to each facet of ‘QVC Everywhere.’” (Don’t get exposed to any bedbugs while you’re in the Big Apple)

There will be a live broadcast that will stream continually, and QVC’s website will be accessible at computer stations throughout the shop.

Shoppers will also be able to download and use QVC Apps for iPhone, Android and BlackBerry, as well as access the QVC mobile website. Customers can also connect with the QVC community through YouTube, Facebook and Twitter.

QVC also offer a sneak preview of QVC’s iPad App, which is expected to become available in the coming weeks. The App is optimized for full screen viewing and will be offered for free from the iTunes App Store. Highlights include access to a full 16:9 HD feed of QVC’s live broadcast, full search capability and access to full product descriptions, sizing, available colors and additional images within product detail. Users can also browse items recently on air and view customer ratings and reviews.

“We are constantly evaluating the QVC shopping experience to identify new opportunities to engage with our customers,” Angie Simmons, QVC’s executive vice president of multichannel platforms, said in a canned statement. “We’re thrilled to introduce our latest application, as we recognize that the iPad has become a relevant device for our shoppers.”

In addition to three live broadcasts and personal appearances by a selection of QVC’s favorite personalities and brands, the QVC pop-up shop will host the Dell/Intel Blogger Lounge. On Friday and Saturday bloggers can use Dell/Intel computers to blog, tweet, post to Facebook, “or just take respite from the fast-paced schedule of Fashion Week,” QVC says.

Since The Homeshoppingista wasn’t invited to any of the Fashion Week festivities by QVC, we guess we’ll have to sit this one out in Montclair.

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Heads Up TriState QVC Shoppers: The Network Will Be ‘Popping Up’ In Rock Center During Fashion Week

September 7, 2010

The Kardashians' K-Dash collection will debut on QVC during Fashion Week

As we’ve previously reported, QVC is really expanding its participation and presence at New York Fashion Week. The home shopping channel put out a press release on the event Tuesday, and it is kicking off the week by debuting its Manhattan pop-up location — as well as launching a clothing line by the Kardashians.

We wrote about the pop-up store and K-Dash, too, when QVC CEO Mike George mentioned them during a second-quarter conference call. The pop-up location will be in Rockefeller Center, and it will serve as a consumer store and a fully functioning broadcast studio.

QVC’s growing role in Fashion Week reflects its growing clout in the fashion industry, as it attracts high-profile designers who have been struggling in a market where most consumers are keeping their wallets shut.

The QVC pop-up store will open its doors to the public this Friday at 6 p.m. to mark the second annual Fashion’s Night Out, or FNO, event. QVC celebrates FNO as the exclusive multimedia retailer.

QVC claims it will have one of its largest broadcast and multimedia events live from the Big Apple pop-up location with special programming throughout the city.

The three-hour broadcast – Fashion Night’s Out SM – Live from New York is scheduled to begin at 9 p.m. and feature the debuts of K-DASH by Kardashian and “Mad Men” costumer designer Janie Bryant’s MOD collection. In addition, some of QVC’s popular designers, including Marc Bouwer, Bradley Bayou, Pamela Dennis, Lori Goldstein, Mara Hoffman, Melania Trump and Isaac Mizrahi, will unveil their latest collections for the fall season.

As part of FNO, QVC is once again lending its support to the Council of Fashion Designers of America in its fight against breast cancer. QVC will offer the Vogue-designed Fashion’s Night Out CFDA T-shirts on-air, on QVC.com and at its pop-up location in New York City.

On Friday Vogue’s senior market editor Meredith Melling Burke is scheduled to appear on QVC to talk about the Vogue-designed T-shirt. Net proceeds from the sale of this T-shirt, sold exclusively through QVC, will benefit “Fashion Targets Breast Cancer,” the charitable initiative of the CFDA Foundation.

“We are thrilled to be celebrating Fashion’s Night Out,” QVC president of U.S. Commerce Claire Watts said in a canned statement. “The expansion of our presence in New York to include the pop-up location as well as offer access to such an impressive event is something we expect our viewers will respond to with equal excitement.”

The pop-up store is also scheduled to be open to the public Sept. 11 to 15. The store will showcase a selection of QVC’s most exciting brands. Products ranging from fashion, beauty and jewelry to home and electronics are scheduled to be featured. Additionally, the store will serve as a location for personal appearances by QVC personalities and brands.

In addition to the unveiling of its pop-up location, QVC will be returning to Mercedes-Benz Fashion Week to present Mercedes-Benz Fashion Week – Live from New York, scheduled for Saturday at 10 p.m. and next Wednesday at 10 p.m.

During the shows, which will be broadcast live from the NYC pop-up location, QVC is scheduled to debut Anonymity by Julie Chaiken as well as showcase new designs from editorial stylist Lori Goldstein and some of its premier designers, including Dennis Basso, Isaac Mizrahi, Bradley Bayou, Marc Bouwer and Janie Bryant. Iconic Hollywood stylist Rachel Zoe is also scheduled to return to unveil her latest collection.

“Our collaboration with IMG Fashion has proven to be more rewarding each year, affording us the opportunity to take our viewers inside Mercedes-Benz Fashion Week,” Watts adds. “We are confident that presenting a variety of esteemed brands during such a widely supported event reinforces QVC’s place in the fashion industry.”

Following the kickoff on Friday, the QVC pop-up store is scheduled to be open to the public Saturday from 9 a.m. to 6 p.m.; Sunday from noon to 7 p.m.; Monday and Tuesday from 9 a.m. to 8 p.m.; and next Wednesday from 9 a.m. to 7 p.m.