Posts Tagged ‘pop-up shop’

QVC Pats Self On The Back For Its Fashion Week Coverage From New York

September 22, 2010

QVC put out a press release Tuesday crowing about its Fashion Week programming.

We were actually impressed with QVC’s efforts, from its pop-up shop in Rock Center to its “reporters” roving all over the city.

Here is QVC’s spin:

QVC CELEBRATES RECORD-SETTING NEW YORK FASHION WEEK

WEST CHESTER, Pa. (September 21, 2010) – QVC celebrated its largest New York Fashion Week presence with live programming from its first NYC pop-up location in Rockefeller Center featuring a consumer shop and broadcast studio.

Designed to offer consumers the ultimate QVC shopping experience, the pop-up store showcased a selection of QVC’s most exciting brands. From September 10 – 15, products ranging from fashion, beauty and jewelry to home and electronics were featured and the store served as a location for personal appearances by a selection of QVC’s favorite personalities and brands. The store also enabled shoppers to play with QVC’s latest interactive shopping platforms, from its smartphone and iPad apps to desktop and TV widgets.

The QVC pop-up store opened its doors to the public on Friday, September 10 at 6 PM (ET) to mark the second annual Fashion’s Night Out (FNO). QVC’s President and CEO Mike George and President of U.S. Commerce, Claire Watts were joined by Isaac Mizrahi and Kristin Chenoweth for the pop-up shop’s ribbon-cutting celebration. Just minutes before, Vogue Editor-in-Chief Anna Wintour visited to sign copies of the September issue with Saturday Night Live’s Seth Meyers.

Even QVC CEO Mike George popped up for the network's programming from Rock Center

As the exclusive multimedia retailer for FNO, QVC made the event accessible to more than 98 million U.S. homes with its largest ever broadcast and multimedia event. Live from the NYC pop-up location with special programming throughout the city, the broadcast – Fashion Night’s Out SM – Live from Rockefeller Center – featured the successful debuts of K-DASH by Kardashian and Janie Bryant MOD. Some of QVC’s most popular designers unveiled their latest collections for the fall ’10 season.

“We were thrilled to bring Fashion’s Night Out to our customers live from NYC,” said Watts. “Our viewers really responded to the unique insider experience we were able to provide.”

Customers were invited to “Keep on Shopping” with Isaac Mizrahi immediately following the FNO broadcast at 12 AM (ET). Live from his New York studio, Mizrahi introduced his Today’s Special Value® (an item offered at an exceptionally low price – good for that given day, until 11:59 PM (ET), unless it sells out sooner). The ISAACMIZRAHILIVE!™ quilted lamb leather jacket sold out with only 45 minutes of presentation time. QVC aired two additional live remotes from Mizrahi’s studio at 2 PM (ET) and 6 PM (ET) featuring new fall items from his lifestyle brand.

In addition to the successful FNO and ISAACMIZRAHILIVE! broadcasts, QVC also gave viewers a front row seat at Mercedes-Benz Fashion Week with Mercedes-Benz Fashion Week – Live from Rockefeller Center on Saturday, September 11 at 10 PM (ET) and Wednesday, September 15 at 10 PM (ET). Live from the NYC pop-up location, QVC kicked off the September 11 show with its first-ever eight-minute runway show. Fashions featured on the runway were then presented during the broadcast, including Anonymity by Julie Chaiken and new designs from some of QVC’s premier designers, including Lori Goldstein, Dennis Basso, Isaac Mizrahi, Bradley Bayou, Marc Bouwer and Janie Bryant.

Iconic Hollywood stylist Rachel Zoe also returned to unveil her latest collection and debut her first faux fur Today’s Special Value® on Wednesday, September 15. QVC posted a sellout with more than 25,000 units ordered. In addition to the Today’s Special Value offer, several other items from Zoe’s collection sold out, including a faux fur toggle coat with wingcollar, feather print scarf with twistedfringe, wrap shawl with fringeand patch pocket vest with sequin trim.

“Our Mercedes-Benz Fashion Week broadcast continues to resonate with our viewers,” Watts adds. “Once again, we were able to deliver accessible fashions from esteemed and emerging designers, direct from the industry’s most respected event.”

Once again, QVC lent its support to the Council of Fashion Designers of America (CFDA) in its fight against breast cancer. QVC offered Vogue-designed Fashion’s Night Out CFDA T-shirts on air, on QVC.com and at its pop-up location in New York City. During the September 10 broadcast, Vogue’s Sr. Market Editor, Meredith Melling Burke, appeared on QVC to talk about the Vogue-designed T-shirt. Since its debut, more than 4,000 have been ordered. Net proceeds from the sale of this T-shirt, sold exclusively through QVC, benefitted “Fashion Targets Breast Cancer,” the charitable initiative of the CFDA Foundation, Inc.

First Toys ‘R’ Us Does Pop-Up Shops, Now QVC: What Gives?

September 10, 2010

We got home late Thursday night from a farewell dinner in LBI with a good friend and found that QVC had released more details about the pop-up it will open at Rock Center for Fashion Week.

Here’s the hype from West Chester, Pa.: “Not content to merely increase its physical presence during New York Fashion Week, QVC will create a multimedia shopping experience in the heart of Rockefeller Center featuring the many ways consumers can shop ‘QVC Everywhere.'”

“The experience,” starts today, Friday, with Fashion’s Night Out, and continues throughout Fashion Week.

“It will allow consumers to experience a pop-up shop featuring some of QVC’s most exciting brands,” press release says. “Products ranging from fashion, beauty and jewelry to home and electronics are scheduled to be on display. Each product showcased will feature a Microsoft Tag, which shoppers can scan with any Smartphone to be linked to the item page on the QVC mobile website.”

What’s with this “pop-up” thang? Toys “R” Us this week said it was opening up 600 “Express” pop-ups in malls and shopping centers for the holidays.

Like or or not, visitors to the QVC pop-up shop with “will be exposed to each facet of ‘QVC Everywhere.’” (Don’t get exposed to any bedbugs while you’re in the Big Apple)

There will be a live broadcast that will stream continually, and QVC’s website will be accessible at computer stations throughout the shop.

Shoppers will also be able to download and use QVC Apps for iPhone, Android and BlackBerry, as well as access the QVC mobile website. Customers can also connect with the QVC community through YouTube, Facebook and Twitter.

QVC also offer a sneak preview of QVC’s iPad App, which is expected to become available in the coming weeks. The App is optimized for full screen viewing and will be offered for free from the iTunes App Store. Highlights include access to a full 16:9 HD feed of QVC’s live broadcast, full search capability and access to full product descriptions, sizing, available colors and additional images within product detail. Users can also browse items recently on air and view customer ratings and reviews.

“We are constantly evaluating the QVC shopping experience to identify new opportunities to engage with our customers,” Angie Simmons, QVC’s executive vice president of multichannel platforms, said in a canned statement. “We’re thrilled to introduce our latest application, as we recognize that the iPad has become a relevant device for our shoppers.”

In addition to three live broadcasts and personal appearances by a selection of QVC’s favorite personalities and brands, the QVC pop-up shop will host the Dell/Intel Blogger Lounge. On Friday and Saturday bloggers can use Dell/Intel computers to blog, tweet, post to Facebook, “or just take respite from the fast-paced schedule of Fashion Week,” QVC says.

Since The Homeshoppingista wasn’t invited to any of the Fashion Week festivities by QVC, we guess we’ll have to sit this one out in Montclair.