Posts Tagged ‘pocket camcorder’

A Review Of ‘Dreck,’ QVC’s 28-Hour Black Friday Extravaganza

November 28, 2009

In the next few days we are sure QVC will put out a press release about the robust sales from its 28-hour Black Friday event. We bet the revenue breaks records.

But we’re in the camp of viewers who were disappointed at the consumer-electronics-heavy assortment of goods, and bland “gift shows,” that QVC had on the air Friday. If fact, some irritated posters on QVC’s online forums rather eloquently summed up our sentiments.

In a thread titled, “In all my 20 years as a Q customer,” poster Bungo went on to write “I have NEVER seen such dreck as I have seen for this holiday season.”

“Dreck,” for those who don’t know, is derived from Yiddish and German and means “trash, rubbish,” according to Merriam-Webster.

Online poster Moonsista agreed with Bungo, writing, “22 years here and I agree. It’s like they drag out the cheapest, chintziest stuff made in China that they can find….I’m also tired of the same things over and over – the Floxite mirror, ClickFree external hard drive, Philosophy Amazing Grace, Mrs. Prindable’s, etc.”

Gardensla posted, “I’m into my second decade with the Q too and I totally agree with your assessment AND use of words to describe holiday 2009. Where are the high quality great priced jewelry items we’d all like to give? What happened to the really luxe cashmere scarf and glove sets of yore that were perfect SIL gifts?”

She went on, “And, how can you do holiday without lovely pajama and robe sets? Instead we get slankets, flashlight and coffeemakers — all of which I can buy for less at Target. Q always touts its amazing buying power due to its size and clout in the industry. Why then aren’t they offering the super items at way below retail prices of the past?”

Other QVC posters complained that the home shopping network wasn’t offering free shipping and handling, and that it had very few Easy Pays available.

We know why QVC programmed Black Friday the way it did. All the home shopping networks, including QVC, are shifting their product mix away from pricey jewelry, whose sales have nosedived. They are stocking more of the hot-selling consumer electronics items.

But for customers like us, who became home shopping network fans because of their huge assortment of jewelry at great prices, a Dell laptop or pocket camcorder is not going to float our boat.

By the way, we were too tired to stay up and watch, but did host Dave James survive his 28-hours straight on the air for Black Friday?

Jewelry Lovers Beware: Put Up With The Traffic And Hit The Malls, Not QVC, On Black Friday

November 27, 2009

Dave James

We’re not feeling QVC’s much-hyped 28-hour “New” Black Friday event. If you’re a jewelry junkie like us, it’s not your day to tune in.

First of all, as QVC CEO Mike George has said, the network has shifted its product mix to more consumer electronics goods. And that’s reflected in the three — count ’em — three Today’s Special Values that QVC has Black Friday.

They are a Sharper Image projector, a kids Playhut Travel Lounger and the lowest-priced camcorder QVC has ever offered, a Sylvania pocket camcorder at $29.

We have to admit, the inexpensive camcorder is pretty neat. And it hands-down beats HSN’s Today’s Special, a Vado HD pocket camcorder at $129.

QVC host Dave James is staying on the air for the full 28 hours of the network’s event, and at about 8 a.m. he was looking a little tired. His kids did a paper-link chain for him with 28 links, one for each hour, and he’s pulling one off as he finishes another hour.

We’re amazed at the press attention QVC’s Black Friday event has garnered. On Friday the New York Daily News did a story on QVC, HSN and ShopNBC’s and their Black Friday strategies.

QVC host Lisa Robertson, QVC vice president of marketing and programming Doug Rose and HSN executive vice president of programming Bill Brand were all quoted.