Posts Tagged ‘plaid’

Got A Spare $50? ‘Plaid Mad’ Designer Isaac Mizrahi Gives Us $40 Plaid Junior’s Cheescake, With $11 Shipping and Handling, On QVC

December 6, 2009

Mizrahi's Plaid Junior's Cheesecake

We love Isaac Mizrahi, who had his official debut on QVC Saturday night, but we’re not crazy about how he’s “plaid mad” with his collection for the home shopping network.

And we are especially disappointed that he and QVC are hawking plaid cheesecake from Junior’s for a “holiday surprise price” of $39.94.

Let’s see, with $11.22 handling and shipping, that makes this 8-inch cheesecake more than $50. Well, we guess that’s a bargain compared to the regular price for the cheesecake, which is $48.50. So with the regular price plus shipping and handling, Mizrahi’s QVC plaid cheesecake is roughly $60.

“It’s going to be the best cheesecake you’ve ever had,” host Lisa Robertson said.

Not for nothing, as we say in Jersey, but it better be the best at that price. We don’t care if it got three five-star ratings already online.

Tiime out for a reality check: Has anyone told QVC, or Mizrahi, that there is a recession and a 10 percent unemployment rate in this country? As part of that tenth of the nation we will not be buying $50 plaid cheesecakes for the holidays. But QVC sold more than 2,000 of them.

“My first food product,” Mizrahi said. “Plaid cake, plaid plate.”

The Brooklyn-bred designer was talking about the various plaid houseware items he has done for QVC. But there are also plaid shoes, plaid clothes, plaid blankets, plaid pajamas, plaid everything. We’re not so crazy about the plaid, to be honest.

QVC shot Mizrahi’s show at his studio in Manhattan, where the home shopping network has built a set to show off the designer’s line. There is a modern living room area with an off-white fireplace, white sofas and glass tables. There is also a nook that’s got a bed in it, all the better to show off Mizrahi’s plaid blanket.

There was a painting of Mizrahi’s dog Harry over the fireplace, and one of his dog Dean over the bed. Harry was featured in a silk scarf that incorporated sketches that Mizrahi drew of his mixed-breed mutt. The scarf was $47.

“This is going to be my Christmas present to everyone,” he said.

Mizrahi said he’s been working on his QVC collection for the past six months, and showed viewers his “Inspiration Board,” where he posts photos and fabric swatches as he works on his couture collections. He said he has one for QVC, as well as a personal one at his house.

Mizrahi and Robertson had a nice rapport, although when they took calls from viewers they kept speaking over them. Robertson said that because they were in New York, there was a time delay with the calls that was causing the problem.

The logo for QVC’s Isaac Mizrahi Live! line is “a daisy of exclamation points,” according to Mizrahi.

Sorry to bore people who have already read this, but we interviewed Mizrahi years ago for a story on the impact of AIDS on the fashion industry that won us a Gerald Loeb Award. He was nice, smart and articulate.

We loved — and miss — his apparel at Target. In fact, we wore a one of his black Target dresses to the Emmys last year. The price of the dress? A whopping $59.

By the way, Robertson was rocking some cleavage, especially when she bent over the plaid cheesecake. And of course, she said she was going to buy half of the Mizrahi items she presented.

Fashionista Isaac Mizrahi Dishes To New York Daily News About The Plaid Cheesecake He’s Doing With Junior’s For QVC

November 22, 2009

Fashion designer Isaac Mizrahi debuts on QVC Dec. 4, and Seventh Avenue is all abuzz.

Mizrahi, who has taken to wearing a silly scarf on his head, will be bringing premium apparel, accessories, housewares and cheesecake to West Chester, Pa. Yes, that’s right, cheesecake.

In a Q-and-A in the New York Daily News Sunday, Mizrahi says he “is doing a collaboration” with world famous Junior’s  cheesecake. The result is a cake “with a plaid fondant top,” he tells the News. 

We know what plaid is, but we have no idea from “fondant” is. Anyway, Mizrahi already gave Women’s Wear Daily the scoop on his QVC stuff. And WWD has a photo of the tartan plaid cheesecake.

Mizrahi also told the News that he had whipped up some chocolate tuille cookies for QVC, but they couldn’t be successfully shipped. The designer said that QVC is going back to the drawing baord to try to find the right recipe that will make the cookies pass the shipping test.

Apart from his upcoming appearances on QVC, Mizrahi is also a reality TV star, featured on Bravo’s “The Fashion Show.”