Posts Tagged ‘Peter Ruben’

Yesterday Comcast, Today Verizon’s FiOS TV Has Launched HSN Shop By Remote; Telco To Offer ‘Must-Have’ Exclusive ‘Deal Of The Day’

December 3, 2009

FiOS TV customers will be the next to get HSN Shop By Remote, Verizon said Thursday.

It will be made possible by Verizon’s latest addition to its Widget Bazaar applications marketplace – the HSN Shop By Remote Widget.

“We’re excited about teaming with HSN to offer FiOS TV customers another unique interactive experience that combines HSN’s shopping technology with the unmatched speed and intelligence of our advanced all-fiber-optic network, adding an entirely new dimension to shopping on FiOS TV,” Shawn Strickland, vice president of FiOS product management for Verizon, said in a prepared statement.

The news came a day after Comcast officially announced what we had reported weeks ago, that the nation’s largest cable operator had rolled out HSN Shop By Remote to 8 million homes and was taking it national. Cablevision Systems Corp. was the first to offer HSN By Remote to subscribers.

“We’ve made it quick, easy and safe to order merchandise from HSN with just a few clicks of your remote control,” Strickland said. “See it, click it, own it. It’s that easy.”

HSN got its two cents in, too.

“HSN has always been at the forefront of innovation, and we are excited to be partnering with a pioneering leader like Verizon,” Peter Ruben, HSN’s executive vice president of affiliate sales and marketing, said in a prepared statement. “Thanks to our partnership with Verizon, we will offer our customers a revolutionary widget that will provide them with new ways to shop with us at home.”

The free HSN Shop By Remote Widget is available starting today, Thursday, in New Jersey, New York, Florida and Texas, and in all other FiOS TV markets by Dec. 7.

Customers must have an HSN online account. If they do not have one, they can create an account by logging on to or by calling HSN at 1-800-284-5757. Once registered, customers can browse and purchase as many items as they want, whenever they want.

The HSN Shop By Remote Widget is located within FiOS TV’s Widget Bazaar applications marketplace. The full-screen widget appears with the following categories listed for browsing:

— Current On Air Item – Product detail of the item currently airing live
on HSN.

— Today’s Special – Available at an exclusive special retail price for the

— Verizon FiOS Deal of the Day – Exclusive to FiOS TV customers, a
must-have item that has never been discounted before will be unveiled
daily at a special rate.

— Last 15 Items Aired – Customers can go back and browse a list of the
last 15 products on air.

Customers simply press the “C” button on the remote control to begin watching HSN on the right-hand side of the television screen; additional product detail from the categories above appears on the left-hand side of the screen.

To purchase an item, customers click on the “B” button on the remote and log in using the phone number and ZIP code associated with the customers’ HSN online account.

Once an order is finalized, a nine-digit confirmation number appears on the television screen, and customers can use it to track their shipment on

Comcast Has Started National Rollout of HSN’s Shop By Remote, With Service Already In 8 Million Of Its Homes

December 2, 2009

We reported it back on Nov. 12, but HSN and Comcast Wednesday officially announced that the nation’s largest cable operator will has started a nationwide rollout of Shop by Remote for the holiday season, with the service already in 8 million Comcast homes.

HSN’s Shop by Remote, which Cablevision Systems Corp. already offers, is an interactive television application that enables Comcast Digital cable customers to shop and make purchases with the home shopping network right from their remote control.

“Comcast is committed to bringing convenient, easy-to-use interactive TV applications on a national basis that will transform the way consumers interact with their televisions,” Todd Walker, Comcast’s Senior Vice President for Video Product Development, said in a prepared statement. “We are excited to have HSN join our growing line up of content partners, and other iTV applications that are live in Comcast homes today.”

HSN CEO Mindy Grossman

HSN president and CEO Mindy Grossman talked about the Comcast Shop By Remote launch during the home shopping channel’s third-quarter conference call in November.

Just in time for the holidays, Comcast Digital customers will be able to buy products from HSN with a few clicks of the remote. With an average purchase time of less than 60 seconds, customers also will be able to select the quantity, color, features and sizes with their remote.

“As a pioneer of electronic retail, HSN has been a driving force in transactional innovation for decades,” said Peter Ruben, HSN’s executive vice president of affiliate marketing and sales. “As we enter the height of the holiday shopping season, HSN is thrilled to be working with an industry leader such as Comcast to provide millions more viewers a faster and easier way to shop from home.”

In addition to Shop by Remote, Comcast is deploying several iTV applications that include: “Remind-Record” and “Request for Information” — new interactive features that Comcast customers can access on their TV using their remote control.

Remind-Record gives customers the ability to easily set a reminder or schedule a recording directly from an ad of an upcoming TV show or series. With Request for Information (RFI), viewers can request more information about a product or opt-in to receive free samples, coupons and services.

Comcast has successfully deployed iTV applications, including Shop by Remote, in more than 8 million homes across the country to date. Comcast iTV applications are powered by Enhanced Binary Interchange Format (EBIF) technology, a standard software platform developed by the cable industry to easily deploy interactive applications using existing systems and set-top boxes.

Comcast has 23.8 million cable customers (we’re one of them), 15.7 million high-speed Internet customers, and 7.4 million Comcast Digital Voice customers.