Posts Tagged ‘perfume’

Why, Why, Why?: Dennis Basso Perfume, HSN Billboards And Coke On HSN

December 8, 2012

There are many things that perplex us in life, and we are going to talk about three that got to us today.

First of all, in one of the five newspapers who scan each day, we saw an ad for Dennis Basso perfume. This old queen from New Jersey has QVC’s Friday Today’s Special Value, a reversible faux fur coat. We looked online, and QVC is also hawking his perfume today.

We guess if Snooki can do a perfume, most anyone can, including booming Basso. But why? He’s a furrier and upscale coat designer who slums on QVC. Why do we need perfume from him?

Dennis Basso

Dennis Basso

Next, this afternoon we were driving on Route 3 in East Rutherford, N.J., near the Meadowlands Sports Complex,, where the Giants play, and we swear we so a digital billboard for HSN. Maybe we misread it. We do need new contact lens, after all. A highway billboard? Were we hallucinating?

Third, we got a press release about HSN’s partnership with the Coca-Cola Co. “to create a robust and entertaining multi-year merchandise, marketing and digital experience that sparks further collaboration with both brands in 2013.”

The marriage will “intertwine” the Coca-Cola brand into HSN’s programming events throughout the year including seasonal celebrations.

“The partnership will include the most extensive online store of Coca-Cola merchandise in the world, HSN merchandise added to the My Coke Rewards store for Coke fans, as well as engaging programming and unique multiplatform content throughout the year,” the release said.

Wow, Coke items. Whoop-de-do!

We’d be embarrassed to be walking around with stuff that had the Coke logo emblazoned on it.

There is one saving grace for this partnership. A HSN Cares campaign with Diet Coke in support of The Heart Truth will be launched in February.

“We are very excited about this robust partnership between HSN and The Coca-Cola Company in 2013. True collaborative partnerships inspire our organization, our partners and most importantly our customers,” said Bill Brand, HSN’s executive vice president of programming, marketing and business development. “HSN is dedicated to offering our customers fun, engaging retail opportunities and we look forward to introducing the HSN experience to a new audience and evoking that iconic moment of happiness that embodies the Coca-Cola brand.”

Bill, say what?

Supposedly “perfect for anyone on your holiday gift list” (not anyone on our’s), the HSN assortment of Coca-Cola-branded merchandise will include “popular” Coca-Cola items “as well as never before seen, exclusive products that will excite everyone from the casual enthusiast to the avid collector.”

Sorry, we can’t see anyone getting really excited about this stuff.

The extraordinary collection spans a variety of styles from modern to nostalgic and feature items across all categories including kitchen appliances, home decor, toys, sporting goods, and fashion. When the store is complete on HSN.com, it will be the largest online Coca-Cola store in the world.

HSN Cares, the philanthropic arm of HSN, will be partnering with Diet Coke on the The Heart Truth campaign, a national awareness campaign for women about heart disease, sponsored by the National Heart, Lung, and Blood Institute (NHLBI).

Dedicating the entire month of February to heart health awareness, HSN will create exclusive merchandise where a portion of the proceeds will be donated to programs supporting women’s heart health. HSN will also support the cause with a 24-hour dress event featuring specially designed red dresses by HSN’s designers and be a part of the annual Red DressSM event during New York Fashion Week.

“Partnering with HSN gives us the opportunity to leverage their innovative digital platforms and engaged customer base to introduce the world of Coca-Cola to a whole new audience,” said Stuart Kronauge, vice president of Coca-Cola Trademark Brands at Coca-Cola Co. “Fans of our brand will be able to experience it like never before, and we look forward to working with HSN to elevate our brand in new and exciting ways.”

What Now, Organic Perfume? Wholearth Beauty Returns To ShopNBC With New Fragrance

August 5, 2010

Danny Seo

Wholearth Beauty will be returning to ShopNBC after its “wildly” successful launch June 30, the network said Thursday.

As part of the line’s return to the network, Danny Seo – environmental lifestyle expert and creator of the line – will introduce Wholearth No. 10 Perfume Spray this weekend. The line will air Saturday and Sunday.

A certified organic line, Wholearth was a hit with ShopNBC customers last month with numerous sellouts, the network claims. Now with product back in stock, Seo will share with viewers his expertise in environmental living and the benefits it can have when incorporated into beauty products.

Here’s the hype on Seo from ShopNBC:

“He will illustrate how easy it is to do something good for yourself and the environment with his line of user and earth-friendly items. Because the line provides nourishing benefits for the skin, smells amazing and is formulated with all-natural ingredients like almond and jojoba oil, viewers will see why this line was so wildly successful in its premiere last month and why the new fragrance is such an exciting addition.”

Mary J. Blige Breaks Records On HSN, Which Stiffed Us, By Selling More Than 60,000 Bottles Of ‘My Life’ Perfume

August 3, 2010

What took so long, HSN? We were expecting this Mary J. Blige press release by Monday, at the latest.

We watched some of her shows, and had heard that singer Blige shattered sales records Saturday with the debut of her new fragrance, My Life, exclusively on HSN.

And by the way, why weren’t we among the bloggers invited to the launch — which we found about in the release? Was it too packed with the hundreds of home shopping bloggers that inhabit the cyber world? Thanks for stiffing us, Bill Brand. What happened? You didn’t like our Miss-Tina-is-gone blog, and wanted some payback? Or was it the ShopNBC-Had-The-Same-Ring-As-HSN blog that did it?

Anyway, we finally got the long-expected HSN press release early Tuesday night, which said, “Mary J. Blige’s My Life fragrance on July 31 drove the sale of more than 60,000 units with about 6 hours of air time, shattering fragrance records at HSN for units sold and placing the launch amongst the most successful in the prestige fragrance market.”

Here’s the canned quote from Blige, who was humble, gorgeous, delightful and charming on the air.

“I am thrilled with the success of My Life, the experience on HSN with Carol’s Daughter and the overwhelming donations to FFAWN,” Nine-time Grammy Award winner Blige (or HSN’s PR department) said. “I can’t wait to share another touch of my heart. Thank you to all my fans – new and old – for being there for me.”

The launch of My Life helped support the Foundation of the Advancement of Women Now (FFAWN), a non-profit created by Blige and Chairman & and lead investor of Carol’s Daughter, Steve Stoute, to assist women in need. For every unit of My Life fragrance sold, HSN Cares, the corporate social responsibility arm of the home shopping network, will donate $1 to FFAWN.

“The groundbreaking success of My Life on HSN changes the existing business model for a prestige fragrance launch and reinforces our role as a retail innovator,” HSN CEO Mindy Grossman said in her canned statement. “We were thrilled that Mary’s inspiring story, her character, and, ultimately, her fragrance drew such an enthusiastic response.”

My Life, which was the first fragrance created by Ms. Blige and the first celebrity fragrance developed by beauty-lifestyle brand Carol’s Daughter, attracted nearly 20 percent new customers to HSN. In addition, as part of HSN’s continuity program, almost 10,000 customers signed up to receive shipments of the new fragrance on a regular basis.

“This launch proves that consumers are looking for new ways to engage with a brand,” said Stoute, who was the macher who put together Blige and HSN. “Long gone are the days of traditional marketing that rely only on sampling and advertising. Consumers want to connect, believe and immerse themselves in the experience. They want to see themselves fit into the story. “Mary delivered herself in the purest form outside of her lyrics. We look forward to telling the next chapter of the story on HSN in the near future.”

Carol’s Daughter, a partner of HSN over the last two years, has had success in telling its universally appealing story, about the creation of the beauty products in a home kitchen. Given this success, Stoute and Blige committed to bring their story to HSN.

“HSN gave me a unique platform to tell my story,” Blige said. “It took time — I had to find a place that allowed me to be me. I never do something that I don’t believe in. My Life presented by Carol’s Daughter on HSN was the only way to show my fans another labor of love.”

My Life was introduced to consumers via the most comprehensive, 360-degree marketing campaign in HSN’s history, including television, online, mobile, print advertising, public relations, events and direct mail. Social media efforts drove millions of impressions, key celebrity endorsements, and involved a blogger press trip to HSN headquarters to document the launch.

That’s the part where we were stiffed.

Video segments of Blige’s life story were featured on HSN and online at http://www.HSN.com, as well as Facebook and Twitter. In addition, HSN distributed 100,000 direct mail brochures and 300,000 targeted inserts to its customers; featured ads in Allure, Glamour and Essence; created a cross-channel spot; and distributed 50,000 snap bracelets embedded with the My Life fragrance at the Essence Music Festival.

“The fragrance industry is excited to explore the opportunities of new channels of distribution with supportive, creative and innovative partners like HSN,” Rochelle Bloom, president of The Fragrance Foundation, said in a canned statement. “The success of Mary J. Blige’s fragrance and her personal message proves their power to reach out and entice a vast, broad consumer who loves and wants fragrance. Bravo HSN and Mary J.!”

Singer Mary J. Blige Is Charming On HSN As She Launches Her Perfume Line

July 31, 2010

Singer Mary J. Blige is sitting pretty on HSN right now, looking gorgeous in a tight leopard outfit at just past 1 a.m. Saturday Eastern Time.

She is touting her perfume My Life, which is launching exclusively on HSN and is the Today’s Special., at $46. Blige is coming off as very charming and down to earth.

Blige thanked HSN and host Callie Northagen for making her feel comfortable. The festivities included clips of Blige in a lab coat testing out the fragrances that are “notes” in her perfume, which include tuberose.

The TS perfume, in a heart-shaped bottle, comes with a gold clutch.

Singer Mary J. Blige To Debut Her New Perfume On HSN, First Exclusive Fragrance Premiere On A Home Shopping Network

April 30, 2010

Grammy award-winning singer Mary J. Blige and the beauty brand Carol’s Daughter have partnered with HSN to debut the fragrance My Life, the home shopping network announced Friday.

My Life is the first fragrance to be launched exclusively through a home shopping channel, according to HSN. The new fragrance will be introduced via a multi-platform campaign that will use all of HSN’s marketing channels, including television, online, mobile, print advertising, public relations, events and direct mail.

The fragrance is a first from Blige and the first celebrity fragrance to be developed by Carol’s Daughter. Steve Stoute, Chairman & Lead Investor of Carol’s Daughter, played a pivotal role in creating the unique partnership between Blige and HSN for thelaunch.

“My life is my journey and I’ve always shared it through my music,” Blige said in a statement, “I can’t wait to share my story with millions of women through HSN. Working with Carol’s Daughter on the fragrance has been an amazing experience that I will forever cherish."

A portion of the proceeds of My Life will benefit the Foundation for the Advancement of Women Now (FFAWN). FFAWN was created by Blige and Stoute to help women gain the confidence and skills they need to pursue and realize their goals and dreams.

“We are thrilled to partner with Mary J. Blige and Steve Stoute to forge new ground in the beauty industry, break the existing business model of selling fragrance and leverage the power of our interactive platform to launch My Life,” HSN CEO Mindy Grossman said in a canned statement. “Mary’s story is inspiring to all women, and we believe our customers will identify with her confidence, compassion and perseverance.”

According to Stoute, “This partnership will break the stagnant role the fragrance industry has found itself in. In the truest sense of a fragrance, the emotional journey will be told directly to consumers from one of the world’s best lyricists, Mary J. Blige, and the best storyteller, HSN. My Life will touch the lives of millions of women.”

HSN’s multi-platform marketing campaign will target a broad consumer base, including Blige’s fans, as well as new and existing HSN Carol’s Daughter customers.

Video segments called Life Chapters will capture various facets of Blige’s life story, including her philanthropic, music, and beauty projects. The segments will be seeded online, on HSN and through social media such as Facebook and Twitter.

Life Chapters will be used to bring the My Life story to life at the upcoming Essence Music Festival in New Orleans July Fourth weekend. HSN, a festival sponsor, will produce an interactive My Life booth where fans can learn about the fragrance, Blige’s journey and charity, and meet the singer. They will also be able to post pictures from the Festival on http://www.hsn.com/maryjblige.

Mobile marketing will be instrumental in the launch. Prior to each of the festival's three headlining concerts, HSN will air a newly created spot directing thousands of concertgoers to an exclusive mobile landing page at http://www.hsn.com where they can reserve their order of the My Life fragrance and sign up for tune-in alerts and email reminders. This special online experience will only be available for a limited time to Festival concertgoers.

My Life is inspired by Blige's life experiences outlined in her most personal work of art — her album. The fragrance is a lyrical composition of florals, fruit and wood understones. It embodies her persona through feminine, beautiful and sensual notes.

The premiere is strategically scheduled on July 31 during the finale of HSN's popular month-long birthday celebration. The My Life HSN "Today's Special" will include a 1.7 eau de parfum and a limited edition gold clutch. Future items include a shower cream, body lotion, and eau de parfum rollerpen.

ShopNBC Rolls With Designer Fragrances From Prada, Burberry And Dolce & Gabbana In Web Exclusive: They’ve Even Got Our Perfume, Angel By Thierry Mugler

November 30, 2009

Damn, ShopNBC keeps surprising us with the premium goods it’s selling online.

First, it was Gucci and Tag Heuer watches. Now, it’s designer fragrances from luxury brands such as Gucci, Burberry, Bulgari, Dolce & Gabbana, Prada, Vera Wang and Versace, to just name a few.

These Web exclusive perfumes even include our fragrance of choice: Angel by Thierry Mugler.

We even got some information about the ingredients that make Angel so great: Bergamot, Hedione, Helional, Honey, Dewberry, Red Berries, Vanilla, Caramel, Patchouli, Chocolate and Coumarin.

We suspected food was part of Angel’s mix. How we love the amoma of vanilla, chocolate and caramel. It makes us good enough to eat.

“Angel, the first perfume by Thierry Mugler, evokes the emotion of tender childhood memories together with a sense of dreamlike infinity,” ShopNBC’s Web site says.

“Angel, which launched a new fragrance category called the ‘oriental gourmands,’ seduces us with angelic flavors found deep within the heart of our memories, as well as sensual and passionate notes. Style: Pure. Soft. Innocent.”

That’s us — pure, soft, innocent.

The upscale perfumes are available online on five Value Pays, which is a nice deal.

InStyle Magazine Spotlights Necklace From HSN’s Ranjana Khan Line

November 26, 2009

The December issue of InStyle magazine, which has Taylor Swift on the cover, features a piece of HSN jewelry. But the necklace is already on Wait List.

The $250 crystal and silk ribbon necklace is from HSN’s RK by Ranjana Khan line. There is a picture of it in the “Try One!” feature on Page 197 of InStyle.

Interestingly enough, that same InStyle issue also has a “Beauty Talk” Q&A with No Doubt lead singer Gwen Stefani.

In it, there is a photo of Stefan’s new Snow Bunny Harajuku Lovers perfumes. That collection of five eau de toilette dolls was a Today’s Special on HSN earlier this week.

But in InStyle, it just says that the Harajuku Snow Bunny collection can be purchased at Sephora.com, no mention of HSN.

Singer And Style Icon Gwen Stefani’s Harajuku Perfumes Will Be On HSN, But Apparently She Won’t

November 24, 2009

Gwen Stefani's Harajuku Perfumes

Gwen Stefani’s Harajuku perfume will be HSN’s Today’s Special Tuesday, but it doesn’t look like No Doubt’s lead singer will be on the air promoting it. That stinks.

If a celebrity is doing a line for a home shopping channel, using their star power to try and drive sales, then we think he or she should actually show up at the venue.

But Stefani is not listed on HSN’s online program guide for midnight tonight, when the Today’s Specials debut. But Stefani, the trend-setting blonde from Orange County, did do a video clip on her perfume for HSN’s Web site.

Here’s what HSN’s Web site says about the Japanese Harajuku dolls that the perfume comes in.

“Express your individuality with a selection of eau de toilette sprays inspired by Gwen Stefani’s love of the outrageous, eye-catching street scene of the Harajuku shopping district in Tokyo,” the site says. “Packaged in adorable doll decanters, each of the fragrances in this chic collection corresponds to the personality of a Harajuku Girl. Choose from Love, Lil’ Angel, Music, Baby and G and find a scent that fits your style.”

Get Your Gucci Watches At ShopNBC

November 21, 2009

Talk about high end. ShopNBC, which sees itself as the place for premium watches, is now selling a wide selection of Gucci watches.

The No. 3 home shopping channel has about 50 men’s and women’s Gucci watches on its Web site, as well as several Gucci perfumes.

The watches range in price from $460, for one with a rubber strap, to $1,330, for a stainless steel number with diamonds and a mother of pearl face.

Our favorite is the twill fabric bracelet watch, which has the trademark Gucci logo all over it. That watch is $540. Just in case you’re looking for a Christmas gift for us.

During ShopNBC’s third-quarter call last week, CEO Keith Stewart said that the network has positioned itself as “the definitive destination for watches,” with watch sales up 66 percent in the quarter.