Posts Tagged ‘penthouse’

The Homeshoppingista Gets A Peek At HSN’s New Manhattan Penthouse Offices, And We Meet Mindy

June 17, 2010

Artist Michael Vollbracht, who created a clothing line for HSN, did four paintings for its New York offices that feature a flower motif from one of his scarves for the home shopping network

We got to visit HSN’s spanking new offices in Manhattan, and they are some pretty stylish, should we say swank, digs.

HSN had off-the-record meetings with the press Thursday, us included. HSN EVP of programming, marketing and business development Bill Brand invited us in.

Brand is a broadcast/cable veteran who got his programming chops at local TV stations, as well as both VH1 — working for Jeff Gaspin, who is now chairman of NBC Universal Television Entertainment — and at Lifetime Television.

Brand was hired by HSN CEO Mindy Grossman shortly after she arrived at the home shopping channel to shake it up.

We can’t tell you the content of what Brand told us about HSN’s plans (as we said, it was off the record, and if anyone else writes it, we’re coming after Bill). We’d love to relate what Brand had to say about the second network that HSN is launching, the just-announced HSN2. But we can’t. But Brand said we could blog about the new offices.

Bill Brand

Just a few weeks ago the No. 2 home shopping network moved its Big Apple staff from the quarters of the channel’s former owner, Barry Diller’s IAC, to a building on 55th Street, right off Madison Avenue. The building, across the street from the legendary Friar’s Club, is being renovated. The construction permits were in the lobby window.

Brand got programming experience under now-NBC honcho Jeff Gaspin

HSN’s corporate headquarters and TV studios remain in steamy St. Petersburg, Fla., land of the large flying water bugs and hair-frizzing humidity. That’s why we no likey Florida.

But HSN has always had some staff in New York City, and the airy new space with the Madison Avenue address (even though the entrance is on 55th) will serve as a fine venue for the network to host product previews for the press and to meet with its growing list of Manhattan designers and vendors, people like the red-carpet Badgley Mischka team and Iman.

HSN’s got the building’s penthouse duplex, with a great view of the city and a huge terrace.

The space is wide open, and everything is white. There is some artwork on the walls. Four paintings by artist Michael Vollbacht, who has done a clothing collection for HSN, hang near the entrance of the penthouse. But furniture and other decorations are still being brought in.

As we chatted with Brand, HSN CEO Mindy Grossman stopped by. It’s the first time we met her, and she was very gracious, not mentioning the times we’ve poked fun at her (describing her as “cleavage-baring” and all that) in this blog. She’s obviously a pro who knows how the game is played. Any press is good press.

We finally met HSN CEO Mindy Grossman

We know we shouldn’t comment on an executive’s appearance (it’s sexist, some would say) but Grossman is striking looking. She has great style and was dressed all in black, the Manhattan uniform. She was wearing great jewelry, including two huge cuffs from Iman’s Global Chic HSN line.

Brand also introduced us to HSN chief financial officer Judy Schmeling, who is always on the network’s earnings calls. Most of the top executives at HSN are women, not middle-aged white men, as is typical in most of corporate America.

After a lot of chatter and a very quick, but delicious lunch, we were ushered out as the next group of reporters was coming in for their HSN meet-and-greet.

Our only regret is that we didn’t grab a few blondies to eat on the DeCamp bus back to Montclair.

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Isaac Mizrahi May Use His QVC Paycheck To Buy A $6 Million Penthouse In The Village

April 29, 2010

Isaac Mizrahi must be getting paid a pretty penny by QVC.

The curly-topped fashion designer, who does a collection ranging from clothes to housewares for the home shopping network, has been checking out new digs. And they are none too shabby. Mizrahi recently visited a penthouse duplex in Greenwich Village that’s got a $5.95 million pricetag, The New York Post reported Thursday in its real estate section.

The humble abode at 39 Fifth Ave. has three bedrooms, two bathrooms, a wraparound terrace and “an entrance foyer made of French limestone,” according to the Post.

The co-op is owned by Rosalind Resnick, described as an ex-journalist who created an e-marketing firm, and then sold it for $111 milllion.

We don’t know many ex-reporters who live in $6 million co-op apartments. But we’d sure like to.

And we’d gladly field offers for this website, at far less than the $111 million that Resnick raked in.

You know where to find us.

Uptown Girl Mindy Grossman Is Taking Space For HSN Executive Offices In A Madison Ave. Penthouse, New York Observer Reports

December 21, 2009

HSN CEO Mindy Grossman

We guess St. Petersburg, Fla., is not good enough for HSN CEO Mindy Grossman. She wants a penthouse in the Big Apple.

The home shopping network is taking space for executive offices in Manhattan, far away from HSN’s HQ in Florida, The New York Observer reported Monday.

HSN is renting at the luxurious, newly renovated tower at 545 Madison Ave., according to the paper.

Grossman’s company will be renting the whole 18th floor, glass-encased penthouse of the LCOR building, The Observer reported. It will provide digs for some HSN executive offices, a marketing center and some studio presentations.

The story quotes LCOR exec David Sigman, who says, “Home Shopping Network was looking for high-end, highly visible executive space that also had great light and views.”

If we were HSN shareholders, we’d be questioning why the network will be paying sky-high rents for space in Manhattan.

An HSN official contacted The Homeshoppingista to stress that HSN’s home office and corporate headquarters will remain in St. Petersburg.

But it looks like Grossman wants to stake a claim for HSN in Manhattan. She strikes us as an uptown girl, and that’s certainly the direction she is taking the No. 2 home shopping channel. Madison Avenue is what HSN is aspiring to.

Grossman’s strategy is to attract younger, hipper women to HSN. To do that, she has brought on a load of new Manhattan-based vendors, such as Stefani Greenfield and Badgley Mischka. Now, they won’t have to take a plane trip to Florida.

The blonde Grossman’s strategy that has meant that veteran HSN vendors such as Suzanne Somers parted ways with the Southern Channel. The blonde actress-author-entrepreneur is now on ShopNBC.

Of course, The Observer had to take some pot shots at HSN. Welcome to Manhattan pretensions.

“What better place to hawk tracksuits and sweater sets than a Madison Avenue penthouse?” The Observer wrote, calling “the Home Shopping Network…that seemingly inevitable destination of ex ‘Project Runway’-ers” and P. Diddy.

First of all, HSN changed its name years ago from Home Shopping Network. And second, it’s QVC that has the former ‘Project Runway’ winner, namely Chloe Dao.

It is true that Sean “Diddy” Combs is selling men’s fragrance on HSN, and it sold out on his first visit.