Posts Tagged ‘Penny Burnett’

Margo Manhattan’s Jewelry Bows On Evine Live Nov. 4

October 6, 2015

We were not able to attend last week’s launch party for jewelry designer Margo Manhattan’s new line for Evine Live. But we got a press release on the festivities.

Damn, we missed the free tequila!

Manhattan’s collection will debut on the home shopping network on Nov. 4, and we can’t wait. She’s into chunky crosses and so are we.

Here is the press release:

Celebrity Jewelry Designer, Margo Manhattan, unveiled her latest collection of bold, edgy, elegant, rock ‘n’ roll chic designs, created exclusively for EVINE Live (evine.com), at Manhattan’s Studio 450 on Tuesday, September 29th, 2015.

Guests were welcomed with embossed leather bracelets with Margo’s signature cross as an entrance pass to the exclusive loft party. The designer’s latest video streamed on the wall and showcases of Barbie Dolls on Harley’s with custom leather outfits Margo Designed especially for the occasion set the ROCKER tone and mirrored Margo’s style and Gold Coast Motor Sports supplied Margo’s favorite bikes, a Triumph and Ducati for her guests to pose on.

Views of the Manhattan skyline were apropos for the native New Yorker who made a Grand Entrance in her custom designed leather and Silk Organza Rockstar gown designed by Carla Dawn Behrle. Complete with her very own custom armor in Margo’s iconic style belt and matching collar and harness for Mika, her German shepherd mascot.

Evine Live's CMO Penny Burnett, left, and Margo Manhattan. Photo credit Rob Rich/SocietyAllure.comj

Evine Live’s CMO Penny Burnett, left, and Margo Manhattan. Photo credit Rob Rich/SocietyAllure.comj

Models dressed in rhinestone studded Team GOGO Tee’s and Margo’s latest collection served a selection of hors d’oeuvres generously provided by New York restaurant The Marshal and cocktails from Avion Tequila, Nuvo, Elite Vodka and Birthday Cake Wines lined the bars. Throughout the night, DJ Johnny ‘Danger’ Stuart who rocked the party with an eclectic mix of rock ‘n’ roll classics and today’s hits.

Notable guests included: Margo Manhattan (Celebrity Jewelry Designer); Penny Burnett (CMO, EVINE Live); Nicole Miller (Fashion Designer); Jason Binn (Publisher, Dujour Media); Satia Ricketts (Owner, The Beauty Loft); Event Planner Sande Finkel (President, Sande Finkel Marketing Solutions); Laurie Wolfe (Creative Director & Principal, Wolfe Design Consulting); and famed photographer Luciana Pampalone.

The event featured a surprise performance by singer Josh Shapiro, who performed three songs including a cover of ‘You Raise Me Up.’ Following his performance, CMO of EVINE Live Penny Burnett addressed the crowd, and formally welcomed Margo Manhattan to the EVINE Live family.

Margo Manhattan then thanked her creative TEAM GOGO Sande Finkle, Laurie Wolfe, and Luciana Pampalone for helping her execute her vision for her brand. Margo formally welcomed all attendees to be her extended ‘Team Gogo’ family. Then Margo dedicated Serenade, her favorite Ballet, to her Mother, Prima Ballerina for NYCB’s for the inspiration of the theater as it was a little girls ‘DreamLand.’

A spectacular event that concluded with Margo Manhattan branded canvas bags in her signature blue and embroidered logo in metallic thread, Margo water, a facial courtesy of Sisley Paris New York, and a copy of the September/October 2015 issue of Art Bodega Magazine featuring Margo on the cover.

Margo Manhattan is set to Launch on EVINE Live on Wednesday November 4th, 2015 at 1:00 PM EST and 5:00 PM EST. Margo’s cutting edge jewelry, previously available only at her exclusive Madison Avenue boutique, will now be available to 88 million viewers on cable and satellite, both on TV and online at EVINE Live debuting on the channels.

Margo joins EVINE Live’s elite roster of celebrity and designer lines which include: Marc Bower Unlimited, NV by Nick Verreos, Countess Luann de Lesseps’s clothing line and celebrity chef Todd English.

In addition, the new MARGOMANHATTAN.COM website launched the night of the event with her latest Collections. Visit the Margo Manhattan Boutique Madison Avenue on 88th Street’ her beautiful jewel box shop on the Upper East Side, to experience the full breadth of her unique collections.

While you’re there, do not miss The Vault, a stunning collection of unique one-of-a-kind pieces, featuring diamonds, emeralds and sapphires, all set in white and yellow gold.

Evine Live’s First-Quarter Sales Dip 1 Percent, To $158 Million

May 21, 2015

It wasn’t exactly a stellar first quarter for Evine Live.

The No. 3 home shopping network posted fiscal first-quarter earnings Wednesday, reporting that net sales were $158 million, down 1 percent compared with the same period last year.

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That’s not a good showing compared to Evine Live’s rivals. QVC saw a 3 percent sales gain, to $1.3 billion in the first quarter, while HSN was up 10 percent, to $600.5 million.

Mark Bozek

Mark Bozek

And quite frankly, CEO Mark Bozek had a lot of ‘splaining to do, as Ricky Ricardo used to say in “I Love Lucy.” Bozek doth protest too much, as far as we’re concerned.

This is straight from Evine Live’s press release, from Bozek:

“While we hoped to deliver top line growth of at least 3 percent, several factors including a lower than ideal average selling price in watches, discounting excess textiles inventory on-air and lower shipping revenues worked against us. These factors also contributed to the decrease in our adjusted EBITDA to $2 million.

On the other hand, we’ve launched over a dozen proprietary brands since the beginning of the year, and our new brands are being well received and are driving higher sales per minute than our legacy product.

In addition, our Fashion Day at the end of April was an extraordinary success, and contributed to year-over-year segment growth of 18 percent in the quarter. With time, we expect new, higher margin brands to grow to represent an increasing share of the total, which should lift the top and bottom lines overall. We have a lot of exciting growth initiatives underway and I look forward to sharing more detail about them at our Investor Day on May 28.

Penny Burnett

Penny Burnett

This was another productive quarter for our team. After an extensive recruiting process, we completed our executive transition plan during the first quarter when we hired our new Chief Financial Officer, Tim Peterman, and our new Chief Merchandising Officer, Penny Burnett.

Tim and Penny are great additions to our team and I couldn’t be more excited to be working with them. Furthermore, just last week we celebrated the official opening of our expanded distribution facility and call center in Bowling Green, Ky. There is still work to do, but when complete it will allow us to deliver faster shipping times and improved customer service.

It has been just under a year since I took over as CEO of a company that needed a cohesive strategic vision. Our success hinges on our commitment to be nimble and continuously test new product launches, merchandising mix and programming platforms.

While new initiatives take time, the progress we are making is clearly reflected in several encouraging first-quarter records – including total customers, average purchase frequency and units shipped. While the balance of 2015 will continue to be a transition period, the heavy lifting has been done and the benefit of changes we have made should be visible in our bottom line by year end.”

Excuses, excuses.

As Bozek said, fashion was Evine Live’s fastest-growing segment, with sales up 18 percent.

Jewelry posted sales growth of 8 percent, followed by beauty with 7 percent gains.

Watches declined 15 percent on less primetime air time allocation. Less air time? Really?

Total active customers on a trailing 12 month basis were 1.4 million, a 2 percent increase.

There were 2.2 million net shipped units, a 17 percent increase.

Average purchase frequency rose to 4.1 units per customer, a 15 jump.

Mobile remained the fastest-growing platform, with sales of $28 million, a 26 percent gain.

Peterman did some brown-nosing for his new boss, as well.

“I’m a long time student and fan of the home shopping industry, and actually worked with Mark at IAC,” he said.

“It is great to see that the Evine Live platform is catching up with the times and being positioned as a relevant competitor in the digital commerce space. Our peers are posting robust margins and we expect that we should be able to as well. Achieving sustainable, positive earnings per share growth is one of my primary goals. And while posting margin improvement is particularly challenging for smaller retail companies given the recent shipping pressures of higher costs and lower margins, we are committed to working more efficiently as an organization to deliver our overall profitability goals.”

Peterman continued, “We have a solid liquidity position that includes $18 million of cash, including restricted cash, and $30 million of availability on our revolving credit facility as of the end of the first quarter. We are focused on improving our existing distribution footprint with thoughtful changes, including a possible second channel similar to our peers.

“Furthermore, by year end, we expect to improve our inventory life cycle by establishing an outlet center close to our Bowling Green distribution center, which will provide an avenue to move merchandise that no longer meets our minimum performance levels for on-air allocation and avoids the situation we experienced this quarter in discounting excess textiles. As a reminder, given our $298 million Federal NOL position, our ability to generate free cash flow will accelerate once we deliver taxable income.”

The company also offered an outlook for the rest of the year, saying that it expects the cumulative effect of its changes to have an impact by the fourth quarter.

“In the meantime, for the next two quarters sales are anticipated to be relatively flat with prior year results, followed by sales growth in the fourth quarter,” the press release said. “The company expects to turn the corner on generating positive net income on a sustainable quarterly basis in the fourth quarter.

Evine Live Appoints New Chief Merchandising Officer

April 17, 2015

After cleaning house of executives from the prior regime, Evine Live has brought in its own choice as chief merchandising officer, Penny Burnett.

Burnett, who will report to CEO Mark Bozek, starts April 20.

“Burnett brings more than 20 years of merchandising experience to Evine Live including traditional retail experience as well as merchandising and brand development consulting,” according to the press release.

“I believe Penny’s strong track record building businesses across broad categories of product positions her well to lead Evine Live’s efforts to expand our roster of proprietary brands and diversify our product mix,” Bozek said in a canned statement. “Penny’s retail and wholesale experience and her proven ability to drive both top line sales and profit should further our growth strategy.”

Burnett served as vice president of merchandising for Global Brands Group, part of the Fung Group, for five years where she directly managed the merchandising strategy for new acquisitions and oversaw merchandising for the kids’ and young men’s businesses.

Prior to that, she was the vice president of sales and merchandising for Guggenheim Partners on the Lionel brand and held key merchandising roles at both Macy’s and Target Corporation. She will be relocating to the company’s headquarters in Minneapolis.

“I could not be more thrilled to join the Evine Live family. As a merchant, it’s exciting to join a company distinguished for its vibrant approach to a wide range of products,” Burnett said in her canned statement. “The future of Evine Live is very exciting and I’m looking forward to joining a top-notch leadership team in such a dynamic organization poised for growth.”