Posts Tagged ‘patents’

HSN Lands Patents For HSN Shop By Remote And E-Commerce Options

July 28, 2010

HSN has secured two patents, including one for HSN Shop by Remote, which is in 30 million homes, and is the only U.S. service of its kind to allow customers to buy products with just a few clicks of their remote control, the company said Wednesday.

“This patent reinforces our position as a revolutionary force in television and retail as we continue to bring exciting innovations to our customers that enable them to shop whenever and however they choose,” John McDevitt, HSN’s vice president of advanced services, said in a canned statement.

The HSN patent entitled “System for Improved Interactive Television Processing” covers many of the proprietary aspects of the HSN Shop By Remote platform and provides for a transactional environment between a server and one or more display devices. Using the unique identity of a given customer operating a display device, the HSN Shop by Remote system generates and transmits customized transaction data, creating an individualized transactional experience.

In addition, HSN secured a patent called “Method and System for Improved E-Commerce Shopping.” The patent includes many of the proprietary features of the HSN.com platform that allows consumers to view multiple video product presentations.

The system provides both a live video feed as well as pre-recorded video segments that may be related to one or more product presentations.

“Consumer appetite for online video viewing and shopping options is rapidly expanding, creating tremendous opportunities for e-commerce providers to monetize these channels,” McDevitt said. “Our second patent helps protect our video and e-commerce technology and reaffirms our leadership position in transactional innovation.”

As part of its strategy to provide customers with access to great shopping experiences across multiple platforms, HSN has deployed the HSN Shop by Remote interactive television service and is also today the only retailer streaming live HD video on three screens: TV, online and mobile.

With a focus on capturing additional growth opportunities in mobile, HSN has over the last year launched an i-phone app, an android app and, most recently, a WAP site. And Aug. 1 HSN will launch HSN2, effectively becoming the only home shopping network with a second TV shopping channel. HSN2 will provide customers with more viewing and shopping options as it offers 24 hours of encore airings of HSN’s favorite brands, products and personalities.

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QVC Inventor-In-Residence Lori Greiner Gets Profiled By The Philadelphia Inquirer

April 3, 2010

QVC vendor Lori Greiner, who has 99 patents, was profiled by The Philadelphia Inquirer Friday.

Greiner, who comes up with inventions like purse organizers and antitarnish jewely cabinets, has taken in $350 million in sales with her brand, For Your Ease Only. She’s been in business for 13 years, and she has been on QVC for 10 years.

So far, Greiner has created 250 products.

The story isn’t really that revealing, but it does say that her top seller in West Chester, Pa., is one if her antitarnish jewelry cabinets, with 300,000 gone so far.