In a PR Blitz that even caught the Associated Press’s attention, QVC Monday announced it is looking to give brick-and-mortar stores a run for shoppers’ money on Black Friday.
In a press release, QVC claimed it “is seeking to redefine Black Friday by offering all of the deals shoppers are looking for, with none of the craziness.”
To kick off “The New Black Friday, QVC is inviting America to get a jump-start on its post-turkey gift shopping with 28 hours of nonstop holiday shopping,” we are told.
The games Thursday, Thanksgiving evening, at 8 p.m. and continue until Friday at 11:59 p.m.
QVC Host Dave James
“When conventional retailers zig, QVC zags,” Claire Watts, QVC’s president of U.S. Commerce, said in a prepared statement. “This year, we’re joining the Black Friday fray – but in our own way – to make holiday gift shopping easier and more enjoyable than ever. The New Black Friday event at QVC offers a welcome escape from the mayhem – no long lines, no traffic, plus our customers can rest assured, knowing that they found really special gift ideas, at exceptional values.”
In addition to five hours of all-new, specially priced gifts Thanksgiving evening, QVC will offer three Today’s Special Value offers, items presented at exceptionally low prices, for a specific period of time. Holy crow!
AP’s David Bauder — who is a very nice guy, by the way — reported that QVC host Dave James will stay up 28 hours straight to do “telethon-like coverage” of the Black Friday event.
QVC shoppers will also get a sneak peek at the TSV for Saturday at QVC.com.
The nonstop shopping continues throughout the day on Black Friday, as QVC will offer a specially priced offer in every hour of programming. There will also be additional, specially priced offers at QVC.com.
QVC’s Black Friday programming will include, keeping with that Thanksgiving theme, “a cornucopia of terrific holiday gift-giving ideas”, the press release says.
Those include: the Nintendo Wii Gaming System with accessories, case and games; Panasonic HD Video Camera; Clarisonic Facial Cleansing System (enough with that damned Clarisonic!); and Philosophy Merry-Mint Chocolate Box 3-in-1 Shower Gel Duo.
Throughout the holiday season, QVC has extended its returns policy; gifts purchased between now and Dec. 23 may be returned up until Jan. 31 next year. But that’s not special: HSN and ShopNBC have done the same.