Posts Tagged ‘outlet shops’

QVC Pulls Plug on Studio Tours, On-Site Shop and More Bonehead Moves

June 11, 2019

There’s so much change going on at QVC, HSN and Evine that it’s hard to keep up.

First of all, QVC is closing its Studio Store at its HQ in West Chester, Pennsylvania, and will no longer be offering tours of its studios there. We were at the HQ once, and at the store, a few years back when the home shopping network held a special event where customers got to meet many of its jewelry vendors.

From what we saw, the tours will end in August. There were several different types of tours, with an “All Access” version costing $100 a ticket.

Here’s what QVC.com has to say about its less pricey $10 “Backstage Pass” tour:

Since opening in the fall of 1997, QVC Studio Park in West Chester, PA, has become a popular destination for thousands of visitors interested in seeing live television at its best.

At this state-of-the-art broadcasting facility, guests will see and experience how QVC products are sourced, tested, brought to life on air, and delivered to millions of QVC customers. There are views into QVC’s more than 58,000 square feet of studio space where guests may be able to watch QVC programs in progress and may even catch a glimpse of a favorite host or guest!

It seems like the tours were great PR and branding for QVC, fostering even more customer loyalty. Said to see them go.

And this all isn’t just happening QVC. Qurate Retail, parent of both QVC and HSN, has apparently also decided not to renew the lease on HSN’s outlet store in Tampa, Florida. A customer posted on Facebook that she had just been to the Tampa shop and it had signs posted all over that it was closing.

We assume this is all part of corporate belt-tightening. But we find it hard to believe that these brick-and-mortar stores would have been that expensive to operate.

In another obvious cost-cutting measure, HSN will be airing taped rather than live broadcasts overnight. Since we often stay up until ridiculous hours when we should be in bed, we’ll miss those live shows where hosts sometimes got a little wacky. But we wouldn’t want to work those crappy overnight hours, so we guess the move is good for HSN employees.

On the Evine front, the No. 3 home shopping network is no longer a Today’s Top Value. It used to counter program, introducing its TTV at 10 p.m. while QVC and HSN would debut their’s at midnight.

Not sure if how this will work out for Evine. We haven’t had a chance to watch and see how it’s replaced its Top Value, but to us the old concept was a good way to drive shoppers to your channel at a set time every night. But what do we know?

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