Posts Tagged ‘OCRF’

QVC Diva Lisa Robertson, Kelly Ripa Team On Cancer PSAs

June 27, 2013

How’s this for hype, part of a press release issued by QVC Wednesday:

WEST CHESTER, Pa. (June 26, 2013) – Talk about a show stopper! Two of the hottest hosts in live television – Kelly Ripa and Lisa Robertson – appear in both print and television public service announcements promoting “QVC Presents Super Saturday LIVE” on QVC Saturday, July 27 at 2 PM (ET), with net proceeds benefiting Ovarian Cancer Research Fund (OCRF).

We don’t know if we’d call them TV’s hottest hosts but Ripa, co-star of “LIVE with Kelly and Michael,” will once again serve as host for the fund’s “celebrity garage sale” in the Hamptons. Robertson will tag along to take viewers inside the event during the “QVC Presents Super Saturday LIVE” broadcast.

Lisa Robertson

Lisa Robertson

QVC began broadcasting from the Saturday sale in 2006, offering its viewers fashion, beauty, jewelry, accessories and home items for half the manufacturer’s suggested retail price, with net proceeds benefiting OCRF.

“It has been a pleasure to host this exciting show since the beginning and watch it rapidly grow into one of our highest viewed programming events,” Robertson said in a canned quote. “For me, personally, it has been amazing to be a part of such an important cause. If even one woman benefits from our broadcast then I feel that we have made an impact in helping to build awareness for this difficult- to-diagnose disease.”

Ovarian cancer is the leading cause of death from gynecologic cancers in the United States and is the fifth leading cause of cancer death among American women.

QVC’s PSA campaign was designed to bring more awareness of this often “masked” disease.

“QVC continues to be one of our greatest supporters and we are so thankful to Kelly and Lisa for continuing the fight this year to help bring attention to the importance of research for Ovarian Cancer,” said Audra Moran, the CEO of OCRF. “We look forward to QVC’s involvement again this year and, of course, the amazing awareness that their broadcast brings to the event.”

QVC, Ovarian Cancer Research Fund Partner For Fourth Annual ‘Super Saturday’ Live Broadcast

July 29, 2010

QVC this summer is once again joining forces with the Ovarian Cancer Research Fund, OCRF, to broadcast QVC Presents Super Saturday Live, benefiting the fund.

The two-hour “designer charity sale,” set in the middle of the star-studded Super Saturday sale in the Hamptons this weekend, kicks off at 2 p.m. It will feature premier fashion, beauty, jewelry, accessories and home pieces at half the manufacturer’s suggested retail price with net proceeds benefiting OCRF.

“QVC Presents Super Saturday Live continues to be one of our most exciting shows of the year,” Claire Watts, QVC president of U.S. Commerce, said in a canned statement. “To have the opportunity to work with OCRF and help raise money for such a great cause is truly amazing. We look forward to another successful broadcast.”

Previously only available to the Hamptons elite and celebrities, the Super Saturday sale now reaches QVC’s 98 million U.S. homes, allowing shoppers throughout the country to purchase designer brands at a fraction of the manufacturer’s suggested retail price while supporting OCRF. Currently in its 13th year, Super Saturday will broadcast live for the fourth consecutive year on QVC