Posts Tagged ‘Nutley’

Martha Stewart’s HSN Debut Is A Lot Less Memorable Than Liza Minnelli’s: It’s A Good Thing

July 19, 2010

HSN promoted Martha Stewart’s debut on the home shopping network with a lot of fanfare, as it did for Liza Minnelli’s debut.

Luckily for HSN, Martha did a lot better than Liza, who was barely coherent while describing her clothing and jewelry line.

Stewart, clad in an aqua shirt, has HSN’s Today’s Special Monday, a set of paper punches at $40. Years ago Stewart was on QVC, and we saw her several times. She was rather rude and unpleasant to host Kathy Levine.

In contrast, she was very warm and charming with HSN host Callie Northagen at midnight about her crafting products. She ouynthusiastically demonstrated her punches, which have several patents pending.

“I’m having so much fun here,” Stewart told Northagen.

What you can make with the TS

Our favorite quote from fawning Northagen to Stewart: “Martha, you made the glue gun what it is today.” Honey, it ain’t a cure for cancer!

And our favorite Stewart quote: “I was just going to bedazzle my butterfly.” OK, whatever floats your boat.

We guess crafters love Stewart’s kits, which you can use to make cards, frames, package decorations, etc. Since you would more likely see us try to fly to the moon than sit down and do a homemade card, it was hard for us to be enthusiastic about Stewart’s punches, glitter and paper. It’s not our thing. But the products looked good.

We were also introduced to Alex Perruzzi, who Stewart described as “our crafty guru.” He was a pleasant enough young man. We will bet dollars to donuts that following Stewart’s premiere appearances, we’ll be seeing a lot more of Perruzzi on HSN than we will of Stewart.

As Stewart admired one of the cards made with her punches, she told Perruzzi she wanted that card for her birthday, which is coming up. We know all about that Martha: Our niece Sydney has the same birthday as you, Aug. 3.

In her second hour, Stewart talked up her Cricit Cake Martha Stewart edition, which sells for $360.

So Stewart, who is from a town we spent a miserable decade in — Nutley, N.J. — did pretty well whille we were watching.

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We Promise Not To Call Her An Ex-Jailbird Again, So Can We Interview Martha Stewart About Her HSN Debut?

July 14, 2010

Martha, daughter of Nutley, has HSN given you our interview request yet?

HSN Wednesday released the details of Martha Stewart’s July 19 premiere on the home shopping network.

But we’ve got more important matters on our mind. We’re wondering what’s the status of our interview request with Stewart, who hails from a town we lived in for more than a dozen years: Nutley, N.J.

Maybe a week or so ago we got a general press advisory from HSN’s outside PR firm asking if we would like to interview Stewart. This was after we broke a story about her coming to HSN, and referred to her as “an ex-jailbird” in our headline. That was very childish of us, but it is the truth. But she had paid her debt to society.

Anyway, we put in our interview request back then. Still not a peep from HSN.

The press release Wednesday says that “the business impresario and lifestyle icon will bring her expertise to HSN during a special series of shows showcasing Martha Stewart Crafts products.”

Martha, as the press release refers to her, will also be introducing the Cricut Cake Martha Stewart Crafts Edition, a cake decorating machine that you’ll never see in out kitchen. We haven’t even put our oven on since March, which was to cook a DiGiorno frozen pizza that our cheap date didn’t even want to pay for.

Stewart’s new machine, which is co-branded with Cricut Cake and Martha Stewart Crafts brands and has Martha Stewart-designed cartridges, will launch exclusively on HSN.

“Our Martha Stewart Crafts line is so innovative, that we have decided to partner with HSN to provide consumers with a new set of tools that will forever change the way they craft and create,” the icon herself said in a canned statement. “In addition, our new Martha Stewart Crafts Edition Cricut Cake machine will enable home cooks to transform the things they bake into works of art and wonder. I look forward to July 19 when we will present our unique products on HSN.”

Stewart, who once had a line on QVC, will be joined on-air on HSN will be Martha Stewart Living Omnimedia crafting expert Alex Perruzzi, who will help demonstrate the many creative items being presented throughout the day. Key items from the Martha Stewart Crafts line include the Martha Stewart Crafts Punch and Stamp Kit, Large Circle Cutter, a 24-pk Iridescent Glitter Kit, the Scoreboard Kit, Essential Tool Kit, Essential Glitter Kit, and the Essential Punch Kit.

Following Stewart’s debut in July, HSN will continue to offer customers valuable crafting tips and new innovations from her popular Martha Stewart Crafts line throughout the fall.

“We are thrilled to develop a long-term partnership with a lifestyle icon like Martha Stewart who is an inspiration to fans everywhere,” HSN CEO Mindy Grossman said in her canned statement. “We are confident Martha’s innovative products will resonate with a growing number of HSN customers who look to us as a crafting destination.”

Former Jailbird, And Jersey Girl, Martha Stewart Is Coming To HSN July 19

June 27, 2010

Lifestyle doyenne Martha Stewart, who hails from our former town of Nutley, N.J., is coming to HSN, debuting her Martha Stewart Living line July 19.

Stewart, who did jail time for a little criminal charge involving stock trading, several years ago had a line on QVC. We remember seeing her on-air with Kathy Levine, that’s how long ago it was, and ol’ Martha was quite prickly and nasty. She didn’t last too long on the No. 1 home shopping channel.

On Facebook Sunday HSN host Colleen Lopez posted about Stewart’s debut July 19, and we checked the HSN website and several of Stewart’s items are already on there.

Those include an American flag, “patriotic” tubs, handheld flags and banners. The stuff is perfect for the Fourth of July, so we’re surprised that Stewart’s debut isn’t until July 19.

Lopez said she can’t wait to meet Martha.

This HSN deal isn’t all that Martha has cooking. Her company did a deal earlier this year to produce daytime programming for the Hallmark Channel. That programming starts airing in the fall, with Stewart’s signature “The Martha Stewart Show” moving to Hallmark.

We have a soft spot in our heart for Stewart, and not because we’re into cooking or home decor. She is from Jersey, and you know that endears her to us. She is from the working class town of Nutley, where we lived for about a dozen years while we were working for The Herald-News.

And we like Stewart because her birthday is Aug. 3, the same as our niece Sydney. Two Leos.

Is Martha Stewart Giving Out Dennis Basso’s QVC Faux Mink Throw Wednesday?

December 16, 2009

Fashion designer Dennis Basso had QVC’s Today’s Special Value Tuesday, a faux mink throw for $47.

On QVC’s 10 p.m. “Tuesday Night Gifts” show, Basso was on with host Lisa Mason. We were working on a story for NewJerseyNewsroom.com, so we were were only half listening.

But we heard Basso say he will be on the Martha Stewart (a native of Nutley, N.J.) show Wednesday.

According to Mason, “Martha Stewart will be giving this exact same throw” (as the QVC TSV) to her audience members. We don’t watch Martha, so we don’t even know if she has a studio audience.

As Mason pointed out, QVC customers had first dibs on this “hot” faux mink item, which also had a matching pillow for $29 and a TSV Extra, a matching teddy bear, for $18. Cute.