We told you a QVC press release on Black Friday would be forthcoming, and here it is, released Saturday.
QVC enjoyed its biggest Black Friday ever, ringing up more than $32 million in orders – a 60 percent increase over last year’s Black Friday sales. More than 765,000 units were ordered in a 24-hour period, according to the home shopping network.
QVC mounted the most aggressive Black Friday event in its 23-year history. The network’s holiday weekend kicked off early, Thanksgiving evening, with “The New Black Friday,” a special programming event meant to keep shoppers at home rather than visiting their local malls.
QVC offered three Today’s Special Value offers (items presented at exceptionally low prices, for a specific period of time) instead of the usual one, and had specially priced deals in every hour of programming.
“Our merchandising team worked incredibly hard to find the most special gift-giving ideas on the market and price them competitively,” QVC president and CEO Mike George said in a canned statement. “And, as always, the entire QVC organization delivered a fun, stress-free shopping experience for our customers. Given the successful results – our largest Black Friday in our company’s 23-year history – it’s clear that their hard work paid off,”
Said George, “We’re thrilled with the overwhelming response we received from our customers and will continue to strive to be their preferred destination for holiday shopping.”
Largely contributing to QVC’s Black Friday success was the Sylvania Digital Camcorder with a 2” LCD Color Display, one of the three Today’s Special Value offers, selling out of more than 200,000 units.
Additional top sellers from the day included the Sharper Image Entertainment Projector, the Playhut Travel Lounger with Removable Slumber Bag and Storage Tote, the Nintendo Wii Gaming System with Accessory Case and Games and the Olympus 12 MP, 5x Optical Zoom Camera.
QVC.com also played an integral role, contributing more than 40 percent of the day’s sales.
The press release made no mention of poor host Dave James, who stayed live for 28 hours straight — on the air and via Webcast — for the Black Friday event.
Give the poor man credit for his contribution to the day’s blockbuster sales, CEO George! How about combat pay for James?