Posts Tagged ‘New Black Friday’

QVC Racks Up Record $32 Million In Black Friday Sales, But What Does Poor 28-Hour Host Dave James Get?

November 28, 2009

We told you a QVC press release on Black Friday would be forthcoming, and here it is, released Saturday.

QVC enjoyed its biggest Black Friday ever, ringing up more than $32 million in orders – a 60 percent increase over last year’s Black Friday sales. More than 765,000 units were ordered in a 24-hour period, according to the home shopping network.

QVC mounted the most aggressive Black Friday event in its 23-year history. The network’s holiday weekend kicked off early, Thanksgiving evening, with “The New Black Friday,” a special programming event meant to keep shoppers at home rather than visiting their local malls.

QVC offered three Today’s Special Value offers (items presented at exceptionally low prices, for a specific period of time) instead of the usual one, and had specially priced deals in every hour of programming.

QVC CEO and president Mike George

“Our merchandising team worked incredibly hard to find the most special gift-giving ideas on the market and price them competitively,” QVC president and CEO Mike George said in a canned statement. “And, as always, the entire QVC organization delivered a fun, stress-free shopping experience for our customers. Given the successful results – our largest Black Friday in our company’s 23-year history – it’s clear that their hard work paid off,”

Said George, “We’re thrilled with the overwhelming response we received from our customers and will continue to strive to be their preferred destination for holiday shopping.”

Largely contributing to QVC’s Black Friday success was the Sylvania Digital Camcorder with a 2” LCD Color Display, one of the three Today’s Special Value offers, selling out of more than 200,000 units.

Additional top sellers from the day included the Sharper Image Entertainment Projector, the Playhut Travel Lounger with Removable Slumber Bag and Storage Tote, the Nintendo Wii Gaming System with Accessory Case and Games and the Olympus 12 MP, 5x Optical Zoom Camera.

QVC.com also played an integral role, contributing more than 40 percent of the day’s sales.

The press release made no mention of poor host Dave James, who stayed live for 28 hours straight — on the air and via Webcast — for the Black Friday event.

Give the poor man credit for his contribution to the day’s blockbuster sales, CEO George! How about combat pay for James?

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QVC Aims To ‘Redefine’ Black Friday With 28 Hours Of Non-Stop Shopping: Give Thanks For Three Today’s Special Values

November 23, 2009

In a PR Blitz that even caught the Associated Press’s attention, QVC Monday announced it is looking to give brick-and-mortar stores a run for shoppers’ money on Black Friday.

In a press release, QVC claimed it “is seeking to redefine Black Friday by offering all of the deals shoppers are looking for, with none of the craziness.”

To kick off “The New Black Friday, QVC is inviting America to get a jump-start on its post-turkey gift shopping with 28 hours of nonstop holiday shopping,” we are told.

The games Thursday, Thanksgiving evening, at 8 p.m. and continue until Friday at 11:59 p.m.

QVC Host Dave James

“When conventional retailers zig, QVC zags,” Claire Watts, QVC’s president of U.S. Commerce, said in a prepared statement. “This year, we’re joining the Black Friday fray – but in our own way – to make holiday gift shopping easier and more enjoyable than ever. The New Black Friday event at QVC offers a welcome escape from the mayhem – no long lines, no traffic, plus our customers can rest assured, knowing that they found really special gift ideas, at exceptional values.”

In addition to five hours of all-new, specially priced gifts Thanksgiving evening, QVC will offer three Today’s Special Value offers, items presented at exceptionally low prices, for a specific period of time. Holy crow!

AP’s David Bauder — who is a very nice guy, by the way — reported that QVC host Dave James will stay up 28 hours straight to do “telethon-like coverage” of the Black Friday event.

QVC shoppers will also get a sneak peek at the TSV for Saturday at QVC.com.

The nonstop shopping continues throughout the day on Black Friday, as QVC will offer a specially priced offer in every hour of programming. There will also be additional, specially priced offers at QVC.com.

QVC’s Black Friday programming will include, keeping with that Thanksgiving theme, “a cornucopia of terrific holiday gift-giving ideas”, the press release says.

Those include: the Nintendo Wii Gaming System with accessories, case and games; Panasonic HD Video Camera; Clarisonic Facial Cleansing System (enough with that damned Clarisonic!); and Philosophy Merry-Mint Chocolate Box 3-in-1 Shower Gel Duo.

Throughout the holiday season, QVC has extended its returns policy; gifts purchased between now and Dec. 23 may be returned up until Jan. 31 next year. But that’s not special: HSN and ShopNBC have done the same.