Posts Tagged ‘Nancy Caplan’

HGTV Designer Vern Yip Debuts Home Collection On HSN

June 15, 2011

Interior designer and HGTV host Vern Yip is partnering with HSN to launch Vern Yip Home.

“This exclusive collection of home decor reflects the distinctive style that has made Vern a household name in home design,” the HSN hype machine says. “Considered one of the most respected home make-over authorities in the country, Vern currently serves as a designer on HGTV.

Here’s the canned quote from Yip.

“Balancing work and family life has inspired me to continue my quest to create easy solutions for everyday problems,” he said. “Together with HSN, my goal is to simplify the challenges of the home space while bringing to life its personality and embracing functionality.”

The HSN exclusive Vern Yip Home collection will feature his signature, unique design Lotus and Medallion (a symbol of his family’s history and design aesthetic) available on a bedding line. The collection will also include furniture, window treatments, rugs, lighting and decor items.

“Vern is amazing to work with,” HSN senior vice president of merchandising Nancy Caplan said. “The combination of his sensibility, style, and exceptional designs are qualities that HSN customers will fall in love with. At HSN, we are excited to provide the viewer a unique opportunity to connect with Vern on an intimate level and learn home design tips from a recognized expert.”

Also, as part of HSN’s 34th birthday festivities, HSN is launching a sweepstakes contest today that includes two round-trip airline tickets to St. Petersburg, a two-night stay at the Renaissance Vinoy Resort and Golf Club, a personal home-design consultation from Vern Yip and a $5,000 room makeover.

Yip will debut his new home collection and announce the sweepstakes winner on HSN on July 26.

Yip is an award-winning architectural and interior designer who gained national acclaim for his expertise in transforming homes and restaurants in his private design practice and on prime-time television which began with TLC’s iconic, ground breaking design series “Trading Spaces.”

He runs his own design company in Atlanta – Vern Yip Designs/vernyip.com – and offers design tips while keeping consumer value in mind.

Vern awards included the 2003 Distinguished Southerner Award from Southern Living magazine; 2000 Southeast Designer of the Year; 1999 Best New Restaurant for Fusebox restaurant in Atlanta; and 1999 Best New Night Club for DeuxPlex Bistro and Night Club in Atlanta.

We Don’t Bake, And Have A Mortgage, But Maybe You Can Use A $430 ‘Cake Cutter’ From HSN

April 9, 2010

We don't know how it works, but it's expensive

We’re still trying to figure out what the hell it is, and exactly what it does, but HSN will be debuting the Cricut Cake Personal Electronic Cutter April 14. It’s a cake decorating machine, we’re told, that will retail — for $430!

We’re not sure if that will be HSN’s price, but even if there’s a discount, we assume this thing will still be a couple of hundred bucks. Tell you what: We won’t be spending our unemployment check on that.

Here is what HSN saying on its Web site about the item, which will have an online preview April 12.

“From the people who brought you the Gypsy and turned the world of scrapbooking on its head, comes the Cricut Cake Personal Electronic Cutter. Launching exclusively at HSN, this design system is specifically for decorating cakes, cupcakes, cookies and confections – making crafting sweeter than ever!”

Made by Provo Craft, this new device can be used by bakers and crafters. It will launch as HSN’s Today’s Special April 14, and it ain’t cheap.

The HSN-exclusive bundle includes the Cricut Cake, a 12×12 food safe mat, cartridge skirt, cleaning brush, blade cleaning basket, Cake Basics cartridge, the Elegant Cake cartridge as well as icing sheets.

“The bundle will retail for $429.95,” HSN says in its press release, begging the question of what the home shopping network will sell if for.

“We are excited to partner with Provo Craft to introduce Cricut Cake and reinforce our strategy of offering culinary crafters everywhere innovative and unique products,” Nancy Caplan, HSN’s senior vice president of merchandising, said in a canned statement. “Provo Craft represents the quality and innovation that customers have come to expect from HSN and the launch of this exciting new decorating device upholds that tradition.”

The Cricut Cake is an electronic cutter designed to cut gum paste, fondant and other edible materials. Accompanied by the Cricut Cake Basics cartridge, featuring hundreds of images for cake decorating, the Cricut Cake is designed to work with pre-existing Cricut cartridges as well as Provo Craft’s Gypsy and Cricut Design Studio software. It’s good for “all culinary decorating occasions, including birthdays, graduations, weddings and holidays,” we’re told.

The machine is similar in design to the existing Cricut cutting machine; however, specific modifications have been made; stainless steel dials, trim, cutting blade and roller, to make it safe for use with food. Additionally, the keypad features a full silicone cover to protect the screen and allow for easy clean-up.

“Launching new innovations like Cricut Cake on HSN gives us the perfect platform to educate, market and sell our products to a highly engaged consumer,” Provo Craft chief marketing officer Matt Wilburn said in a statement. “Our partnership has been a successful one and we look forward to introducing other exciting products with HSN in the future.”