Posts Tagged ‘naked’

HSN Newbie Carole Hochman To Compete Against Old Brand On QVC

November 20, 2016

Here’s a more lucid take on sleepwear designer Carole Hochman and her venture with HSN than we had in our blog yesterday, and we have Shannon to thanks for the insight.

https://homeshoppingista.wordpress.com/2016/11/19/carole-hochman-bringing-her-jammies-to-hsn-from-qvc/

We wrote about HSN’s press release that announced that as part of the Naked and Comfortably You firms, QVC vet Hochman was launching a line on the No. 2 home shopping network next year. But QVC still sells various items of Carole Hochman apparel.

As it turns out apparently Hochman, like some other fashion designers, lost the legal right to use her own name as a brand. So the Hochman collection on QVC is not designed by her and has no association with her.

So her new HSN line will compete with her old company’s QVC line.

We guess when Hochman left her old company she didn’t have a non-compete clause, or at least not a lengthy one.

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Carole Hochman Bringing Her Jammies To HSN From QVC?

November 19, 2016

What the hell? Is comfy sleepwear purveyor Carole Hochman making the ol’ switcheroo to HSN from QVC? Or is it a bit more complicated than that?

This week HSN announced it is partnering with designer Hochman, a veteran QVC vendor, and her company Comfortably You LLC to launch an exclusive sleepwear, lounge wear and intimates lifestyle collection on the No. 2 home shopping network on Jan. 26.

“Women today are looking for clothing that fits their lifestyles, yet provides a superior level of comfort,” Hochman, CEO and chief creative officer of Naked and CEO of Comfortably You, said in a canned statement.

“Our new collection offers women unmatched comfort and style with unique details, on-trend colors, and modern prints that set these pieces apart from the ordinary and expected. I’m thrilled to be partnering with HSN on the Comfortably You brand and in bringing consumers the choices, variety, and elevated sleepwear experience they desire with the comfort they deserve.”

Hochman’s company is a unit of Naked Brand Group Inc. According to HSN’s press release, Hochman left as chief creative officer of her eponymous firm Carole Hochman Design Group in 2013, so it appears to us that her old company is providing product for QVC, under her name.

http://www.qvc.com/catalog/search.html?langId=-1&storeId=10251&catalogId=10151&keyword=CArole+Hochman

But it’s the new company that she joined in 2014, Naked, that is working with HSN.

QVC.com still has a bio of Hochman.

Having spent years pioneering new directions in lingerie and sleepwear, Carole has mastered the art of anticipating trends and identifying opportunities in the market. As president and director of the Carole Hochman Design Group, she not only produces her own collection, but also fashions sleepwear lines for other esteemed brands.

Carole’s start in lingerie was by accident. While studying fashion design at Drexel University in Philadelphia, PA, she landed a job at Bergdorf Goodman. After learning the business, she went on to design her first sleepwear collection for Bonwit Teller. Later, Carole worked at a small, New York-based intimate apparel design firm, which was eventually renamed Carole Hochman Designs.

When the economy took a downward turn in the late 1980s, Carole seized the opportunity to create affordable, comfy-chic loungewear instead of high-end lingerie. Fifteen years later, Carole was known for her soft-cotton knitwear, and she began designing collections for several major fashion houses. She also made her debut on QVC and has enjoyed great success on the channel ever since.

Carole currently lives in Manhattan and loves spending time with her two children and four grandchildren.

The debut of HSN’s Comfortably You collection will feature eight sleepwear and casual wear styles including a robe set, night gown and T-shirt, and separates including a bralette, yoga pants and a jacket.

The line will feature a proprietary “caressa” fabric to “provide the ultimate soft feeling with easy garment care that drapes beautifully around any silhouette,” according to HSN’s press release.

“With over 30 years of design experience, Carole’s expertise within this category will lend itself well to our customers, who value and trust the knowledge of established industry leaders,” said Vanessa Dusold, HSN senior vice president of merchandising, apparel and accessories. “We’re pleased to introduce our customers to this exclusive new line of sleepwear, lounge wear and intimates.”

Sultry ‘Top Chef’ Host And HSN Vendor Padma Lakshmi Gets Eye-Popping Profile In Page Six Magazine

December 3, 2009

Thursday’s Page Six Magazine from the New York Post has, as promised, a profile on “Top Chef” host and new HSN vendor Padma Lakshmi.

The sultry cook is depicted on the cover naked in a sexy pose, wearing what we believe is jewelry from the line she designed and is selling at Bergdorf Goodman.

Cover girl Lakshmi, who is divorced from writer Salman Rushdie, is pregnant. But Page Six could not get her to spill who the father is.

We’d link you to the Page Six Magazine story, but it’s not online yet.

But the article does mention Lakshmi’s the “Easy Exotic”, an array of teas and spices that she is selling on HSN.

“Jewels, spices and teas — I sound like Magellan,” Lakshmi told Page Six Magazine.

The hit “Top Chef” airs on Bravo.

HSN Vendor and ‘Top Chef’ Star Padma Lakshmi Tells New York Post She Digs Being Naked

November 30, 2009

It’s becoming a habit: HSN’s celebrity vendors winding up on the New York Post’s Page Six gossip column. Monday it was “Top Chef’s” lovely Padma Lakshmi.

Page Six offered a tidbit, from its upcoming interview Thursday with the pregnant Lakshmi. It will appear in Page Six Magazine.

Bravo star Lakshmi, who has done a line of her cookbooks, teas and spices for HSN, tells Page Six, “I like me better naked….When you don’t have any clothes on, it’s just you, raw, and you can’t hide.”

We’re sure that will catch the attention and spark some fantasies for many red-blooded American men.

We can’t wait to read the full interview Thursday.