But we’ve got more important matters on our mind. We’re wondering what’s the status of our interview request with Stewart, who hails from a town we lived in for more than a dozen years: Nutley, N.J.
Maybe a week or so ago we got a general press advisory from HSN’s outside PR firm asking if we would like to interview Stewart. This was after we broke a story about her coming to HSN, and referred to her as “an ex-jailbird” in our headline. That was very childish of us, but it is the truth. But she had paid her debt to society.
Anyway, we put in our interview request back then. Still not a peep from HSN.
The press release Wednesday says that “the business impresario and lifestyle icon will bring her expertise to HSN during a special series of shows showcasing Martha Stewart Crafts products.”
Martha, as the press release refers to her, will also be introducing the Cricut Cake Martha Stewart Crafts Edition, a cake decorating machine that you’ll never see in out kitchen. We haven’t even put our oven on since March, which was to cook a DiGiorno frozen pizza that our cheap date didn’t even want to pay for.
Stewart’s new machine, which is co-branded with Cricut Cake and Martha Stewart Crafts brands and has Martha Stewart-designed cartridges, will launch exclusively on HSN.
“Our Martha Stewart Crafts line is so innovative, that we have decided to partner with HSN to provide consumers with a new set of tools that will forever change the way they craft and create,” the icon herself said in a canned statement. “In addition, our new Martha Stewart Crafts Edition Cricut Cake machine will enable home cooks to transform the things they bake into works of art and wonder. I look forward to July 19 when we will present our unique products on HSN.”
Stewart, who once had a line on QVC, will be joined on-air on HSN will be Martha Stewart Living Omnimedia crafting expert Alex Perruzzi, who will help demonstrate the many creative items being presented throughout the day. Key items from the Martha Stewart Crafts line include the Martha Stewart Crafts Punch and Stamp Kit, Large Circle Cutter, a 24-pk Iridescent Glitter Kit, the Scoreboard Kit, Essential Tool Kit, Essential Glitter Kit, and the Essential Punch Kit.
Following Stewart’s debut in July, HSN will continue to offer customers valuable crafting tips and new innovations from her popular Martha Stewart Crafts line throughout the fall.
“We are thrilled to develop a long-term partnership with a lifestyle icon like Martha Stewart who is an inspiration to fans everywhere,” HSN CEO Mindy Grossman said in her canned statement. “We are confident Martha’s innovative products will resonate with a growing number of HSN customers who look to us as a crafting destination.”