Veteran ShopNBC Hosts Charla Rines And Mike Davidson Shown The Revolving Door At No. 3 Home Shopping Network

Charla Rines

It looks like long-time ShopNBC hosts Charla Rines and Mike Davidson are the latest to lose their jobs under the regime of the shopping network’s chief Keith Stewart. We guess the turnaround at the No. 3 shopping network isn’t going as well as we thought.

We’re always the last to know, so thank God for the home shopping forums, posters to our blog and ShopNBC’s Facebook page. They were burning up with comments from irate fans of Rines and Davidson, alleging that the pair had been canned because of their age.

We checked the host list on ShopNBC’s Web page Thursday night, and Rines and Davidson were gone.

Mike Davidson

“It is true,” a ShopNBC spokesman said Friday. “They’re no longer with the company.”

He declined to make any additional comment.

Rines, a brassy (as in loud) blonde with spiked hair and a wicked sense of humor, was a fixture at ShopNBC. She joined the network in 1984, and typically did jewelry shows.

Davidson, a former radio disc jockey, has been at ShopNBC since 1997.

ShopNBC now has 18 show hosts, down from 20.

January is a bad time for ShopNBC hosts. A year ago ShopNBC’s husband-and-wife team, Pam and Wes McCoy, were axed as hosts, although Pam still sells a clothing line on the network.

Don’t feel too bad, Charla and Mike. We were laid off in January a year ago, so we know how you feel.