Posts Tagged ‘Michael Henry’

Ex-Miss Puerto Rico Universe Comes To Evine

October 10, 2017

Is Evine looking to grab Hispanic-Latino consumers? And being half Puerto Rican, we like the fact that the channel’s working with her to help the devastated island,

The No. 3 home shopping network is bringing Puerto Rican actress, model and former Miss Puerto Rico Universe Cynthia Olavarria to sell her fashion line today, Tuesday Oct. 10. It’s called “Total Look by Cynthia.”

“We are thrilled Cynthia has decided to bring her newest venture to Evine,” the network’s chief merchandising officer, Michael Henry, said in a canned statement. “She is a true powerhouse in the Latina community and has an amazing eye for style and design.”

Described as “daringly stylish,” the collection includes skirts, pants, on-trend ruffled tops, bodysuits and faux-fur jackets and vests “featuring sultry sequins, lace, mesh, cutouts and more,” according to Evine’s press release.

“As former Miss Puerto Rico Universe, and throughout my career as an actress and model I have always prescribed to the idea that you can be sexy, but still be sophisticated,” Olavarria said in her canned statement. “Feeling confident in how you look and what you wear is important at any age and it’s easier than one might think. Color, texture and luxe details make my new line fearlessly feminine, yet distinctly chic.”

Olavarria, former Miss Puerto Rico Universe 2005, has a career as and actress. She has been featured on magazine covers and international publications in addition to appearances on several telenovelas.

She is apparently best-known (not to us) for her role as Isadora Valverde on the telenovela “Tierra de Reyes,” for which she received the TU MUNDO awards for best actress.

“Puerto Rico is always in my heart,” Olavarria said. “And right now, my heart is aching for those suffering in the wake of the destruction and that is why I’m joining Evine and Direct Relief to help raise funds to support those most in need,” said Cynthia.

Evine and lavarria have joined forces with Direct Relief ( to help raise funds for supplies and medical aid in Puerto Rico in the wake of Hurricane Maria.

To make a donation, visit Evine’s donation page at 100% of donations will be used exclusively for the Puerto Rico relief effort.

Evine Live Does Cubic Zirconia

September 9, 2016

It looks like Evine Live is getting into that stereotypical home-shopping mainstay, cubic zirconia jewelry.

This week it announced a deal to debut Swarovksi Zirconia, as well as a new beauty line called Cover FX. The zirconia, a line called Jewels, was slated to debut on Thursday, while the beauty stuff comes on Sept. 16.

“Customers come to Evine to discover new and exciting products and shop brands they already love. We’re thrilled to over-deliver on their expectations,” a rather verbose Michael Henry, Evine chief merchandising officer, said in a canned statement.

“It’s a joy for us to not only encourage our customers to be good to themselves, but to give them a means to do so,” he went on. “By offering exclusive values on problem-solving makeup from Cover FX and gorgeous JEWELS jewelry made with SWAROVSKI ZIRCONIA, we can help our shoppers feel more confident and rewarded in their daily lives. We are proud of this approach because this is how we like to feel when we shop.”

Here the blather on the CZ:

Industry-leading and known throughout the world, the Swarovski name has been synonymous with quality and brilliance since 1895. Leveraging Swarovski’s reputation as a multifaceted international company with a history of creativity and innovation and a trusted supplier of precision cut genuine gemstones and created stones, Evine has developed this exclusive line to offer customers exquisite, brilliant and luxurious jewelry at an accessible price.

During the debut, Evine will feature a variety of classic and fashionable designs set in sterling silver.

As for Cover FX, it “offers one of the most ethnically diverse shade systems on the market, providing tone-to-tone makeup coverage for a broad spectrum of complexions,” according to the press release.

Evine will feature a number of exclusive configurations, including retail’s best value on Cover FX’s award-winning Custom Cover Drops.

Evine Live Quiz: Name The Most Famous Hand Model

August 9, 2016

Have you ever heard of Ellen Sirot, the world-famous hand model?

We haven’t, either, but that’s the way Evine Live described her in a press release Monday announcing that her skincare line is coming to the home shopping network Aug. 19.

Just what home shopping needs, another anti-aging beauty collection.

“Founded and created by world-famous hand supermodel Ellen Sirot, the collection uses advanced, patent-pending Transformative Glass Technology to deliver a skincare collection and philosophy never seen before in the industry,” Evine Live said. “Through an innovative day-and-night system for the face, body and hands, normal looking skin can achieve a glass like appearance.”

The press release said that for more than two decades, Sirot’s hands have won her the moniker of the “Supermodel of Hands,” doing work for Neutrogena, Dawn Dish Soap, Sally Hansen and Campbell’s.

And apparently, Sirot has served as a “hand double” for Katie Holmes, Sarah Jessica Parker and Hillary Swank.

“Every woman has ‘that moment’ – the moment when they first notice their skin isn’t as smooth and youthful as it once was,” Sirot said in a canned statement.

We’ve certainly had our “moment.”

“For me, that moment came 15 years ago when I looked down at my hands… my livelihood… and saw the first signs of aging,” Sirot said.

“I couldn’t sit idly by and watch my hands age. I had to do something about it. I made it my mission and set out to find the perfect anti-aging hand cream,” she said ”What I didn’t know 15 years ago was that my quest for youthful hands would lead me to an ingredient as powerful as Transformative Glass Technology. Finding this technology changed everything for me. That’s when I decided I couldn’t let my life go by without sharing this discovery.”

Sirot uses patent-pending Transformative Glass Technology to “transform the look of skin into a glass-like surface,” we are told.

“There are ingredients in these beautiful glass bottles that will amaze you,” Sirot said. “A combination of unique peptides, 3-D oat sugars and mushrooms that create the look of toned skin; even molecules based on silicium that support the appearance of collagen, volume and elasticity. It’s really natural and just so effective. The best of science and nature working together hand in hand!”

Get it: hand in hand.

“In the world of modeling and advertising, few hand models are as prolific and revered as Ellen Sirot. We’re thrilled to share her story, expertise and product with Evine customers,” Chief Merchandising Officer Michael Henry said. “We look forward to building the Sirot brand at Evine and will continue to bring customers exclusive values on the industry’s latest technologies and trends.”

Evine Live Sales Rise 5 Percent To $167 Million

May 26, 2016

Sorry folks, but we have to keep this short because we have to be in the office at 6 a.m. this morning to do early cop checks.

On the bright side, Evine Live reported $167 million in revenue in the first quarter, a 5 percent increase year-over-year.

On the dark side, the No. 3 home shopping network also saw an increase in its losses, up 5 percent to $4.9 million, according to press release Wednesday.

Beauty was the fastest-growing category at 19 percent versus the prior year, followed closely by fashion at 18 percent, home and consumer electronics declined by 4 percent and jewelry and watches declined by 2 percent.

The return rate for the quarter was 19.2 percent, an improvement of 110 basis points year-over-year.

Gross-profit dollars increased 7.2 percent to $61.4 million. Gross profit as a percentage of sales increased 60 basis points to 36.8 percent.

Adjusted EBITDA increased to $3.4 million primarily due to improved merchandising margins and increased discipline in operating expenses and shipping and handling margin.

Operating expenses increased $3.8 million year-over-year to $65 million, a 6 percent increase, driven primarily by a $1.4 million increase in variable costs from an 8 percent increase in unit volume, and a $1 million increase in executive and management transition costs.

Earnings-per-share for the first quarter decreased to ($0.09), which includes $3.6 million in executive and management transition costs and $80,000 in distribution facility consolidation and technology upgrade costs. In comparison, EPS for the fiscal 2015 first quarter was ($0.08), which included $2.6 million in executive and management transition costs.

“The Evine team executed extremely well given both the recent changes at the company and the challenges we are seeing in the overall retail marketplace,” Bob Rosenblatt, chairman and interim CEO, said in a canned statement.

“By bringing added discipline and a greater commitment towards building a cohesive, more balanced business strategy, we’re proving that we can deliver both great exciting products to our customers, and improved profitability to our stakeholders.”

The network also announced an improved inventory position, which decreased 6 percent versus the same period last year, the largest decrease since the fourth quarter of 2012, and an improved gross margin, which increased 60 basis points versus the same period last year to 36.8 percent.

Evine Live also noted that it recently hired two new members of the senior leadership team: Nicole Ostoya as chief marketing officer and Michael Henry as chief merchandising officer.

“Both Nicole and Michael are exciting additions to the Evine family, each with great track records in their previous endeavors,” Rosenblatt said. “Together they will bring more energy and focus to attracting new customers while capturing an even greater share of wallet from our existing shoppers.”

Here is Seeking Alpha’s transcript of the Evine Live analyst call:

Evine Live Names Chief Merchandising Officer

May 24, 2016

Evine Live has appointed QVC and HSN veteran Michael Henry as senior vice president and chief merchandising officer.

Henry joins Evine Live after serving as chief merchandising officer at Eastern Home Shopping in Taiwan, which is probably the only home shopping network that we’ve never heard of.

Prior to that, “he spent three years at QVC Italy as the merchandising, planning and programming director where he was a member of the leadership team that established QVC as the No. 1 shopping channel in the Italian market,” according to Evine Live’s press release Monday.

Henry also served as senior vice president of beauty at HSN for eight years. In addition to his merchandising experience, Henry also held multiple senior marketing roles at brands including Lancôme Inc., Yves Saint Laurent Beaute and Elizabeth Arden. He received his MBA from Columbia University.

As senior vice president and chief merchandising officer, Henry will oversee all of Evine Live’s merchandising operations, including the development of proprietary and exclusive brands which are the cornerstone of the company’s merchandising strategy.

“I could not be more thrilled to announce the addition of Michael to our leadership team,” Bob Rosenblatt, Evine Live chairman and interim CEO, said in a canned statement.

“His background in retail, and especially his 10 years spent in home shopping, will be a great asset for our organization. Michael has spent over three decades building brands and driving profitability and sales for the companies he’s worked for, and I’m excited for him to do the same at Evine Live. I look forward to the focus he will bring on furthering our company strategies of expanding our product assortment and proprietary brands.”

Henry kissed up to management quickly.

“I am delighted to be joining the team at Evine Live as we look to expand the product assortment to appeal to a growing customer base,” he said.

Actress/Perfumier Kate Walsh Wants You To Take Your ‘Boyfriend’ Anywhere You Go: What If You Don’t Want To?

October 15, 2010

Another celebrity is jumping on the perfume bandwagon, an unlikely one as far as we’re concerned: Actress Kate Walsh of “Grey’s Anatomy” and “Private Practice.”

We’ve loved Walsh ever since she blew Meredith’s mind on Season 1 of “Anatomy” when she showed up in Seattle and announced that she was McDreamy’s wife.

Now Walsh will join vendors like Mary J. Blige, Sean “Diddy” Combs and soon Jennifer Stallone who are peddling perfume on HSN, the home shopping network said Friday.

Walsh’s women’s fragrance and product line is named “Boyfriend” and will launch exclusively on HSN and at on Nov. 11 and 12.

The five-piece collection will employ a viral marketing campaign, and photographer Terry Richardson shot the brand advertising campaign.

Kate Walsh, Photo by Roberto D'Este

“For the launch of Boyfriend, Kate sought a partner that understood her creative vision and connected with a broad base of engaged women on a personal level,” the press release says.

“I’m super excited about my launch partnership with HSN,” Walsh said in her canned statement. “They’ve been incredibly enthusiastic about Boyfriend, and particularly supportive of my creative vision.”

And Michael Henry, HSN’s senior vice president of merchandising, got his two cents in.

“As part of our strategy to have a dominant position in the fragrance industry, we are thrilled to take the next step and offer our consumers this new and exciting line of products,” Henry said. “Our partnership with Kate on Boyfriend illustrates both HSN’s role as a retail innovator across all of our market categories, as well as our commitment to delivering unique products that resonate with women.”

We’re not quite sure we follow the logic behind this perfume.

The press release says, “In the fragrance creation process, Kate was inspired by the scent of a ‘guy on a girl,’ and combined notes of amber and woods, with a bright floral scent that women love. The fragrance has a bright muguet floralcy with dark plum and myrrh on top, with night blooming jasmine.”

Mmmmm, you lost us on some of those ingredients.

We are told that to ensure that “women can take their Boyfriend wherever they go,” Kate created “The Boyfriend” kit, a black train case inspired by a classic vintage design retailing for $79.95.

It features Deluxe Miniature Fragrance Spray 15ml, Body Creme 50mlm, Dry Body Oil 30ml, Votive Candle 24 grams and
Pulse Point Oil 5ml.

Following the initial launch, select products from the kit will be offered in individual full-sized packaging featuring the 50ml EDP.

The Boyfriend story will be told through a viral campaign that will consist of branded videos or “webimercials.”

The “webimercials” will feature Walsh and different Boyfriend scenarios.

“Just as you tune in every week to watch your favorite television shows to follow the story line…there will continually be a new boyfriend story to entice the customer,” says Walsh.

Additionally, consumers will have the chance to engage with the brand and tell their own boyfriend stories via uploaded videos. This user-generated content will be integrated into Boyfriend marketing creating a truly unique call to action for the consumer.

Founded in 2010, Boyfriend LLC is a newly launched beauty and lifestyle company, owned by actress Kate Walsh. Boyfriend LLC will launch its first product this November with HSN to be followed by a retail launch in Sephora stores nationwide in January.

Boyfriend LLC will continue to roll-out new Boyfriend fragrances through 2012 with the plan of expanding into the lifestyle market. Givaudan and perfumer MaryPierre Julien created the juice, Consultant Pamela Vaile, worked with Kate to develop the product line, the marketing plan and distribution strategy, Bentley Laboratories LLC created the formulas and Chad Lavigne LLC produced the package design and branding imagery.