Posts Tagged ‘Meryl Poster’

QVC, Lisa Robertson Featured On ‘Project Runway All Stars’ Tonight

December 12, 2013

Tune in to Lifetime’s “Project Runway All Stars” tonight, Thursday, if you want to see the crew design a gown for QVC host Lisa Robertson.

In a press release, the home shopping network said that on the show’s episode this week “the six remaining designers will be whisked away by helicopter to the QVC corporate headquarters in Pennsylvania where they will be challenged to design a stunning red carpet gown for QVC Program Host Lisa Robertson.”

Robertson will also serve as a guest judge along with “Mad Men” actress Elisabeth Moss (no relation), former “Project Runway All Stars” winner Mondo Guerra and returning judge Isaac Mizrahi, QVC designer guru.

Lisa Robertson is ready for her close-up on Lifetime

Lisa Robertson is ready for her close-up on Lifetime

After being named the winner of the challenge, the week’s top designer will appear on QVC with Robertson “to offer a ready-to-wear version of his or her winning design,” the release said.

On Monday night during Robertson’s PM Style” show, the winner “will experience the thrill of introducing their creation to a captive audience of consumers on live television.” Whoop-de-do!

“As a live network, we have a unique ability to affect our programming in real time, reacting to pop culture and maximizing our collaboration with ‘Project Runway All Stars,’” Karen Fonner, QVC vice president of content marketing and programming, said in a canned statement. “We are excited for Lisa to be a part of the show and are eager to introduce QVC to viewers who might not have shopped with us before seeing this challenge.”

During the Lifetime show this season, the designers have used the QVC Accessory Wall to help complete their looks for the runway. In addition to the QVC red-carpet challenge this week, the grand prize winner of “Project Runway All Stars” will design a capsule collection for QVC, scheduled to be available following the season finale in January.

“We’re pleased that our collaboration with QVC offers the winning designers the opportunity to introduce their pieces directly to consumers via multimedia exposure,” Meryl Poster, executive producer of “Project Runway All Stars,” said in her canned statement. “It’s a great way for these up-and-comers to reach a wider retail market.”

The “As Sewn on TV” episode airs tonight at 9 p.m. on Lifetime.

QVC Gets A Gig On ‘Project Runway All Stars’ On Lifetime

October 23, 2013

QVC has a big deal going with Lifetime’s “Project Runway All Stars,” where the home shopping network’s host Lisa Robertson will be acting as a guest judge along with — get this — “Mad Men’s” Elisabeth Moss (no relation).

QVC announced Tuesday that it is scheduled to sponsor the Accessory Wall on the design competition series, and that it will host a design challenge for the contestants. In addition, the season’s grand-prize winner will have the opportunity to design a collection for QVC.

Get ready for QVC's Lisa Robertson on 'Project Runway All Stats'

Get ready for QVC’s Lisa Robertson on ‘Project Runway All Stats’

There was a little quirk about this press release, we’ll note. Although the headline was posted on QVC.com, when we tried to open it the releases was gone. We found it by Googling it, so we don’t know what’s up what that.

“We were eager to collaborate on this season of Lifetime’s ‘Project Runway All Stars’ since it targets the interests of women that are central to our shopping community,” QVC vice president of content marketing Karen Fonner said in a canned statement in the announcement. “By aligning with the popular series, we have the opportunity to increase exposure as a fashion authority in a culturally relevant way.”

Robertson will guest judge the challenge, sponsored by QVC.

Check out this hype from the press release:

With the retailer’s reputable position in the fashion industry, Robertson has become a relatable style authority and is set to join returning judge Isaac Mizrahi, “Mad Men” actress Elisabeth Moss and former Project Runway winner Mondo Guerra. The contestant who wins the QVC challenge will have a look inspired by their design sold through the multimedia retailer following the episode.

“Given the notable fashion and accessories brands QVC offers, they were a natural fit to sponsor this season’s Accessory Wall and host a challenge,” said Meryl Poster, executive producer of “Project Runway All Stars.” “QVC also works with a range of design and style experts, including the series’ judge Isaac Mizrahi, making it well respected in the industry.”

The third season of “Project Runway All Stars” is scheduled to air on Lifetime beginning Thursday, Oct. 24.