Posts Tagged ‘merchandising’

QVC Promotes Ken O’Brien To Senior Vice President Of Merchandising

November 8, 2014

It looks like the other shoe may have dropped in terms of filling the duties of former QVC U.S. President Claire Watts.

The No. 1 home shopping network Ken O’Brien to the position of senior vice president of merchandising. O’Brien is responsible for setting and executing QVC’s merchandising strategy for product brands across categories, as well as leading the engagement and management of QVC’s vendor community.

O’Brien’s elevation follows QVC’s promotion last month of Mary Campbell to the executive vice president of U.S. Commerce Platforms. She is responsible for guiding the strategic direction of the company’s TV, web, mobile, tablet and social while translating the QVC brand across all platforms to drive customer engagement and e-commerce sales.

And both these promotions follow the abrupt departure of Watts. When Campbell was promoted, we suggested that she was perhaps Watts’ replacement. But someone pointed out that Campbell did not have Watts’ merchandising responsibilities. Perhaps O’Brien will take on that role.

O’Brien will continue to report to Doug Howe, executive vice president of merchandising and planning of QVC U.S.

“At QVC, we curate an ever-changing mix of high-quality products, brought to life through storytelling by our hosts, product experts, celebrities, entrepreneurs and business owners,” Howe said in a canned statement. “With Ken’s solid track record of driving strong results, QVC will continue to bring the joy of discovery to millions of homes by offering brands that surprise and inspire our customers.”

Here’s the blurb on O’Brien:

Since joining QVC in 2000, O’Brien has held merchandising roles of increasing responsibility. In his most recent role as Vice President of Merchandising, he helped drive growth in QVC’s home products category by leading the merchandising strategy for QVC’s line-up of household, kitchen and cooking products.

Prior to that, as the Director of Merchandising for home products, O’Brien created strategies to elevate QVC’s kitchen electric and gift areas by introducing new brands, concepts and categories. He was also instrumental in developing QVC’s brand acquisition strategy for home products, by procuring and introducing notable household names, such as Keurig, Dyson and Vitamix.

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QVC Names MTV Veteran And 25-Time Emmy Winner Mitch Goldstein General Manager of On-Air — Guys, Get A Better Title!

January 19, 2010

Mitch Goldstein, QVC's new general manager of on-air

QVC has hired Mitch Goldstein as general manager of on-air, the home shopping network said Tuesday.

In this newly created role, with its awkward title, Goldstein is responsible for integrating QVC’s merchandising strategies with its live programming.

Goldstein brings more than 20 years of concept development and programming leadership experience to QVC, with an extensive focus in production, acquisition, budgeting and management.

“Throughout his career, Goldstein has been presented with 25 Emmy awards and three Telly awards,” according to a line tucked at the very end of the press release. PR People, move that up! Don’t bury the lede.

Prior to joining QVC, he managed his own company, Zachary/Blair Productions, where he specialized in multiplatform programming and the integration of new technologies for a broad spectrum of clients, including Ford Motor Co., Nike, Viacom and McDonald’s.

“We’re thrilled to welcome Mitch to QVC. His industry background and proven track record of experience will play an integral role as we continue to expand upon our current platforms, as well as look for new opportunities for future growth,” said Angie Simmons, QVC’s executive vice president of multichannel platforms, to whom Goldstein reports.

Prior to Zachary/Blair Productions, Goldstein spent six years on staff at MTV Networks, most recently serving as vice president of production development and specials. In this role, he was responsible for overseeing production department event coverage, movie specials, music series, weekend programming, large-scale productions and video and reality-based television shows.

Goldstein also has previous experience working as a producer and director for CBS Sports and NBC Sports, covering the 1992, 1994 and 1996 Olympic Games.