Posts Tagged ‘Lucky magazine’

HSN, Lucky Magazine Reunite To Debut New Designer Capsule Collection

October 14, 2010

HSN and Lucky magazine are teaming up to present a new one-of-a-kind capsule collection with three fashion designers.

The exclusive collection consists of limited-edition clothing, shoes, handbags and accessories created by LP by Linea Pelle, Thread by Thread Social, and Matt Bernson Special Project, and will be available during a four-hour live television special on HSN next Tuesday. The three designers will appear alongside host and Lucky editor Elise Loehnen.

“HSN’s has transformed its fashion business with the addition of exclusive new collections from some of the world’s top designers,” Lynne Ronon, HSN’s executive vice president of merchandising, said in a canned statenent. “Our partnership with Lucky has been a key component of that transformation as we work together to introduce exciting new fashion discoveries to our customers from some of the industry’s brightest stars.”

“The capsule collections capture the flair and aesthetic of each designer and are available at accessible prices,” HSN crowed in its press release Thursday.

Lucky got its canned quote in, too.

“Because it’s been a great partnership between Lucky and HSN and such a meaningful arena for designers to get exposure to a wider audience, this latest installment of the Designer Capsule Collection is filled with even more gorgeous clothing and accessories,” Lucky Editor-in-Chief Brandon Holley said. “It’s a thrill to have such talented designers on board and we expect that the collection will sell out quickly.”

Items from the premiere capsule collections include:

Linea Pelle: two leather belts in two-to-three colorways per style, one zip-top wallet (could double as a clutch) in six color options; and three roomy leather bags in three color options each.

Thread by Thread Social: Five day-to-night dresses offered in three-to-five color options; one sweater with oversized satin bow offered in fourcolorways; and one pair of slim-fitting charmeuse pants.

Matt Bernson: two different styles of clogs in two-to-three colorways each; one ballet flat with cap toe in five color options; two different fold-over booties in two-to-three colorways each; and one flat, rugged boot with faux fur lining in two colorways.

Shoppers can get a sneak peek at the collection during a special preview sale going on now by logging onto http://www.hsn.com/luckyshops.

In addition, shoppers can text “Lucky” to HSNtv (47688) for a coupon for free shipping & handling on one item of their choice.

Lucky readers can view the collection in the magazine’s November issue before it goes on sale live on HSN on Oct. 19 and also at the annual Lucky Shops event in New York City on Nov. 4 to 6.

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Beleaguered Magazines Partner With HSN To Drive Circulation, And We Were Left Off The Guest List for Designer Isaac Mizrahi’s QVC Party

November 15, 2009

500944We’re a little late to the party on this one, but we think it’s worth noting. Lucky magazine is one of several magazines — including Allure, Glamour and Self — that has been partnering with HSN.

HSN and Lucky did a “Designer Capsule Collection” that got a three-page spread in the magazine’s November issue. The apparel, jewelry and handbag designers featured all had items being sold on HSN.

That group included Shoshanna Gruss, Rebecca Taylor, Tracy Reese, Gerard Yosca, Abbe Held, Rebecca Minkoff and Helen Ficalora.

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Shoshanna Dress for HSN

Why are fashion magazines partnering with HSN? Circulation and ad pages are down, leaving monthlies struggling. As part of its deals, HSN is selling inexpensive standalone subscriptions to the magazines, or packaging them as part of other product purchases. It’s a way for the magazines to add subscribers.

Speaking of parties, it looks like QVC left us off the guest list for the star-studded soiree in Manhattan for designer Isaac Mizrahi’s new collection for QVC. According to the New York Post’s Page Six Sunday, Ashley and Mary-Kate Olsen, Mary-Louise Parker, Mira Sorvino and Ann Heche were at the shindig.