Posts Tagged ‘Lorac’

Duh, New York Times: Did Apple Ruin Its Image By Going On HSN?

September 27, 2012

The knuckleheads in the U.S. press just can’t seem to get it through their thick noggins that home shopping networks are not longer just cubic zirconia emporiums. The latest example is the venerable, but totally out of touch, New York Times.

The broadsheet posted a blog Wednesday with the headline “Would a Home-Shopping TV Appearance Damage a High-End Brand?” It raises the question of whether Emmy-winning makeup artist Eve Pearl should appear on ShopNBC with her cosmetics line.

http://boss.blogs.nytimes.com/2012/09/26/would-a-home-shopping-appearance-damage-a-high-end-brand/

Eve Pearl

The blog says that Pearl worried “whether the mass sales platform offered a good fit for her high-end cosmetics.” We think that the very topic is more reflective of The Times’ attitude, and looking down its nose, at home shopping.

The blog then quotes three experts about whether they would advise Pearl to go on ShopNBC.

One of them, Bethany Karlyn, actually knew the score.

“Maintaining a high-end brand image in a home-shopping venue is not the challenge it once was,” she told The Times. “In fact, she’ll find herself in good company. The schlock impression has changed with high-end brands such as Elizabeth Arden, Benefit, Lancôme, Vincent Longo, Lorac and Shiseido, on HSN. On QVC, Perricone has a two-ounce product selling for $495.”

Not for nothing, but stellar brands such as Apple, Sony, Bobbi Brown, Dennis Basso, Robert Lee Morris, Judith Ripka — to name just a tiny few — don’t seem to be any worse for the wear by appearing on HSN and QVC.

Duh.

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‘American Idol’ Judge Randy Jackson, With Watches, Joining HSN For Its 35th Anniversary

July 3, 2012

HSN has quite a 35th birthday bash planned for July.

The festivities will include celebrity premieres, including “American Idol” judge Randy Jackson, Rachel Roy, and Shannon and Sophie Tweed-Simmons (think Gene Simmons) hawking their collections.

They include:

*Timepieces by Randy Jackson: On July 20, Jackson will launch Timepieces by Randy Jackson, an exclusive collection of luxury watches. The collection includes contemporary classic styles as well as automatics, sport, ceramic, couture and limited edition pieces. Unique style elements include diamonds, colored dials and Swarovski crystals.

Randy Jackson

* Lorac: Hollywood make-up artist and red-carpet authority, Carol Shaw, will kick off the month with the brand’s launch on July 3.

* Judith Light Jewelry Collection Premier: Recent Tony winner Judith Light will introduce her new, exclusive jewelry line on July 13 featuring statement cocktail rings and pieces inspired by nature.

*label Rachel Roy: Designer Roy will appear live on HSN for the exclusive launch of her new capsule collection, label Rachel Roy, on July 7.

* Shannon and Sophie’s Jewel Box: Rounding out the month, Shannon and Sophie Tweed-Simmons – wife and daughter of Kiss’s Gene Simmons – will launch their first-ever collection of apparel and jewelry on HSN July 30.

Heads up, Facebook fools (we are among them): July will also feature “HSN All Access,” virtual birthday parties on HSN’s Facebook page, giving fans an inside look at the lives of Jackson and Iman as well as HSN hosts Colleen Lopez, Amy Morrison, and many other HSN favorites.

HSN Mobile users will also have insider access to Nate Berkus and Roy as they participate in special mobile-only “Livechat” sessions where they will answer questions and share their thoughts and inspirations behind their HSN lines.

HSN is also teaming with Norwegian Cruise Line to offer the “Cruise a Day Giveaway,” where HSN customers will have the opportunity to win a cruise each day in the month of July. Customers can enter several times a day by visiting the HSN Arcade, a place to shop, watch and play casual online games.

All month long, customers can play to win a cruise for two plus airfare to a variety of exotic destinations including Hawaii, Alaska, Europe, Bermuda, Bahamas, and the Caribbean. Winners will be announced each evening on HSN at 8 p.m.