Posts Tagged ‘Lifetime’

HSN To Sell Goods Placed In Lifetime Flick

January 19, 2017

Here’s a new one.

HSN and A+E Networks, parent of Lifetime, on Wednesday unveiled “a co-branded retail partnership” for the women’s channel’s upcoming original movie, “Beaches,” which debuts Jan. 21.

This brand integration will showcase the HSN home products in the film and “drive consumer engagement via a shoppable co-branded website (mylifetime.com/beaches),” according to the press release.

“HSN and A+E Networks are at the forefront of this ‘See Now, Buy Now’ non-traditional revenue approach by allowing viewers to shop items from the ‘Beaches’ movie in real-time,” the release said.

“This partnership with HSN shows that brand integrations can live organically outside of the traditional product-placement model that we have all become familiar with,” Peter Olsen, executive vice president of ad sales at A+E Networks, said in a canned statement.

“By extending the collaboration outside of the film and allowing viewers to purchase the products they see in ‘Beaches,’ we are establishing a new relationship with our viewers that keeps the film’s content top of mind throughout the viewing experience and beyond.”

Our buddy, HSN President Bill Brand, also chimed in.

“HSN is thrilled to partner with A+E Networks’ Lifetime to integrate our product assortment into the ‘Beaches’ film and create an innovative approach to shopping,” Brand said.

“Extending the HSN experience to the Lifetime world is a key part of our distributed commerce strategy. These added access points allow customers to shop the collection as they watch the film, providing an unrivaled retail experience.”

During the “Beaches” premiere, viewers will be reminded to visit mylifetime.com/beaches to shop looks from the film.

Then, beginning Jan. 23 during the on-demand viewing experience on the ‘Beaches’ S movie website (mylifetime.com/movies/beaches) users will be encouraged to click through and purchase the HSN home products featured in the beach house.

‘Beaches’ will take over HSN’s “At Home” show Jan. 20, as well.

Here’s the boilerplate on the movie:

Featuring Tony Award winner Idina Menzel (Frozen) and NAACP Image Award winner Nia Long (The Best Man Holiday) as lifelong best friends, ‘Beaches’ is a contemporary remake that follows the serendipitous meeting of two young girls who embark on an unexpected and lifelong friendship.

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QVC Joins ‘Project Runway All Stars’ For Second Year

October 22, 2014

QVC will once again join partner with Lifetime’s “Project Runway All Stars” to take part in the fourth season of the design competition series, the home shopping network said Tuesday.

The channel will will sponsor the show’s accessory wall, which designers are able to pull from during each challenge to enhance their designs.

There will also be a special QVC challenge for the contestants, and the season’s grand-prize winner will have the opportunity to create a collection especially for the retailer.

“Last year’s collaboration with Lifetime’s ‘Project Runway All Stars’ proved to be extremely successful in expanding QVC’s brand prominence and exposing a new audience to our shopping community,” said Karen Fonner, QVC’s vice president of content marketing.

“We’re excited to team up with this popular series for a second year and have the opportunity to once again highlight our impressive offerings while reinforcing QVC as a retail destination for the latest fashions,” Fonner said.

This year during the QVC challenge, contestants will have to create a look for the QVC line G.I.L.I., with the top designer winning the opportunity to present a version of their design on QVC.

Following the season finale, the grand-prize winner of “Project Runway All Stars” gets the chance to create a capsule collection for QVC and present their line on air during a live broadcast.

Last year’s champion, Seth Aaron Henderson, found success in his popular collection and has since continued to build his QVC business with his fashion line, SA by Seth Aaron.

“Last year’s contestants loved incorporating QVC’s impressive array of stylish fashion and accessory brands into their looks,” said Lance Still, executive vice president of promotions and integrated marketing at Weinstein Co. “Given last year’s success, we were eager to bring them back this year to equip the contestants with the latest accessories from QVC’s well-known designers and stylists.”

The fourth season of “Project Runway All Stars” will air on Lifetime beginning Oct. 30 at 9 p.m.

QVC plans to promote the program through its various social platforms, as well as on its website and mobile applications. Multimedia content will feature behind-the-scenes footage and information on the designers and challenges. Viewers will also be able to purchase items from the QVC accessory wall, plus pieces inspired by the show’s weekly challenge.

For more information about QVC’s involvement with the series, visit qvc.com/ProjectRunwayAllStars.

‘Project Runway All Stars’ Winner To Appear On QVC Monday

January 10, 2014

Well, QVC’s collaboration with Lifetime’s “Project Runway All Stars” culminating with its finale Thursday night. We missed it. but apparently designer Seth Aaron Henderson was the winner.

http://www.qvc.com/ProjectRunwayAllStarsDesignerBios.content.html?cm_re=PROMOTIONS-_-eSpotProjectRunwayAllStars-2-_-PROMOTION&metaeSpot=ProjectRunwayAllStars|ProjectRunwayAllStars&cm_sp=PROMOTIONS-_-DESIGNERBIOS-_-2

http://www.sethaaronfashion.com/

He seems like a bit of an Adam Lambert lookalike to us. In any event, he will be designing a collection for QVC and will appear on the network next Monday at 7 p.m. during “PM Style with Lisa Robertson.”

Seth Aaron Henderson

Seth Aaron Henderson

Here is Henderson’s bio from QVC.com:

The season 7 winner is influenced by new wave, punk, ’80s goth, and Brit rock music, as well as movies from the ’40s, ’50s, and ’60s. Seth Aaron draws inspiration from European design, too. During his season, impeccable tailoring and eye-catching graphic design made him a cut above the rest.

What’s Seth Aaron been up to? He’s been involved with both TV and the Project Runway family, serving on the judging panel for open calls for seasons 8-12 and doing red-carpet commentary for E!. Besides designing fashion garments, Seth Aaron has created designs for Lexus and Intel, and created a line of fashionable iPad covers.

On the reality competition show, Robertson who presented the contestants with a challenge and served as a guest judge. In addition to the appearance on Monday evening, the victorious designer is scheduled to be a part of QVC’s “Red Carpet Style – Live from L.A.” on Feb. 28.

“QVC strives to bring viewers unique programming moments and exciting new brands,” Karen Fonner, QVC vice president of content marketing and programming, said in a canned statement. “We are honored to introduce a talented designer of Project Runway All Stars caliber to our customers who look to us for compelling personalities and great fashion finds.”

We haven’t seen the show, but it incorporated “the Accessory Wall,” which featured QVC products to complement contestant designs.

And here is part of the home shopping network’s Q&A with Henderson:

Q: How did the QVC accessory wall items support your winning design?
A: It’s all about the stylish modern shoe. Which, I must say, the QVC accessory wall was well-stocked.

Q: We all know accessories can make the outfit. What were your go-to pieces?
A: Always shoes, handbags, and frames. The QVC accessory wall never fell short.

In December, Korto Momolu also appeared on QVC to present a ready-to-wear version of her winning design from the “As Sewn on TV” challenge that Robertson helped judge.

“Working with QVC has been a hugely successful and creative collaboration,” said Rob Bagshaw, executive producer of the Lifetime show. “Our goal is to showcase the incredible talent of the ‘Project Runway All Stars’ designers, and QVC is the perfect platform to provide direct access between designers and the fashion-conscious audience. Thanks to QVC, we are now able to turn our designers’ TV success into tangible business opportunities.”

Designs from the winner’s capsule collection are scheduled to be available on QVC.com beginning today, Friday.

QVC, Lisa Robertson Featured On ‘Project Runway All Stars’ Tonight

December 12, 2013

Tune in to Lifetime’s “Project Runway All Stars” tonight, Thursday, if you want to see the crew design a gown for QVC host Lisa Robertson.

In a press release, the home shopping network said that on the show’s episode this week “the six remaining designers will be whisked away by helicopter to the QVC corporate headquarters in Pennsylvania where they will be challenged to design a stunning red carpet gown for QVC Program Host Lisa Robertson.”

Robertson will also serve as a guest judge along with “Mad Men” actress Elisabeth Moss (no relation), former “Project Runway All Stars” winner Mondo Guerra and returning judge Isaac Mizrahi, QVC designer guru.

Lisa Robertson is ready for her close-up on Lifetime

Lisa Robertson is ready for her close-up on Lifetime

After being named the winner of the challenge, the week’s top designer will appear on QVC with Robertson “to offer a ready-to-wear version of his or her winning design,” the release said.

On Monday night during Robertson’s PM Style” show, the winner “will experience the thrill of introducing their creation to a captive audience of consumers on live television.” Whoop-de-do!

“As a live network, we have a unique ability to affect our programming in real time, reacting to pop culture and maximizing our collaboration with ‘Project Runway All Stars,’” Karen Fonner, QVC vice president of content marketing and programming, said in a canned statement. “We are excited for Lisa to be a part of the show and are eager to introduce QVC to viewers who might not have shopped with us before seeing this challenge.”

During the Lifetime show this season, the designers have used the QVC Accessory Wall to help complete their looks for the runway. In addition to the QVC red-carpet challenge this week, the grand prize winner of “Project Runway All Stars” will design a capsule collection for QVC, scheduled to be available following the season finale in January.

“We’re pleased that our collaboration with QVC offers the winning designers the opportunity to introduce their pieces directly to consumers via multimedia exposure,” Meryl Poster, executive producer of “Project Runway All Stars,” said in her canned statement. “It’s a great way for these up-and-comers to reach a wider retail market.”

The “As Sewn on TV” episode airs tonight at 9 p.m. on Lifetime.

QVC Gets A Gig On ‘Project Runway All Stars’ On Lifetime

October 23, 2013

QVC has a big deal going with Lifetime’s “Project Runway All Stars,” where the home shopping network’s host Lisa Robertson will be acting as a guest judge along with — get this — “Mad Men’s” Elisabeth Moss (no relation).

QVC announced Tuesday that it is scheduled to sponsor the Accessory Wall on the design competition series, and that it will host a design challenge for the contestants. In addition, the season’s grand-prize winner will have the opportunity to design a collection for QVC.

Get ready for QVC's Lisa Robertson on 'Project Runway All Stats'

Get ready for QVC’s Lisa Robertson on ‘Project Runway All Stats’

There was a little quirk about this press release, we’ll note. Although the headline was posted on QVC.com, when we tried to open it the releases was gone. We found it by Googling it, so we don’t know what’s up what that.

“We were eager to collaborate on this season of Lifetime’s ‘Project Runway All Stars’ since it targets the interests of women that are central to our shopping community,” QVC vice president of content marketing Karen Fonner said in a canned statement in the announcement. “By aligning with the popular series, we have the opportunity to increase exposure as a fashion authority in a culturally relevant way.”

Robertson will guest judge the challenge, sponsored by QVC.

Check out this hype from the press release:

With the retailer’s reputable position in the fashion industry, Robertson has become a relatable style authority and is set to join returning judge Isaac Mizrahi, “Mad Men” actress Elisabeth Moss and former Project Runway winner Mondo Guerra. The contestant who wins the QVC challenge will have a look inspired by their design sold through the multimedia retailer following the episode.

“Given the notable fashion and accessories brands QVC offers, they were a natural fit to sponsor this season’s Accessory Wall and host a challenge,” said Meryl Poster, executive producer of “Project Runway All Stars.” “QVC also works with a range of design and style experts, including the series’ judge Isaac Mizrahi, making it well respected in the industry.”

The third season of “Project Runway All Stars” is scheduled to air on Lifetime beginning Thursday, Oct. 24.

QVC Jewelry Designer Angela Lindvall Lands Gig On Lifetime’s New Show ‘Project Runway All Stars,’ With Mizrahi

December 29, 2011

Model Angela Lindvall, who hawks the “Angela by John Hardy” jewelry line on QVC, has a brand new gig. And it is with a fellow QVC vendor, Isaac Mizrahi.

Lindvall and Mizrahi will be hosts on a Lifetime show that debuts Jan. 5, “Project Runway All Stars.”

Angela Lindvall, Isaac Mizrahi and the rest of the Project Runway All Stars judges

She is doing PR for the show, and every time we open up a newspaper there’s an interview with her, with rarely a mention of her QVC enterprise.

The latest article we saw was a wire story in The Star-Ledger of Newark, which has a photo of pin-thin Lindvall in a black miniskirt the size of a knapkin. That was one of the few stories that mentioned that “Lindvall has a line of jewelry on QVC.”

She is also separated from her husband, so there’s a bit of dish.

Here is what Lifetime’s website says about Lindvall:

Angela Lindvall grew up in a small rural community outside of Kansas City, Missouri, and fell into modeling by accident when her older sister convinced Angela to sign up for a local fashion show with her for fun. Angela has since appeared on the cover of many major publications, including all the international editions of Vogue, Elle, Harper’s Bazaar, ID, Dazed and Confused and many more.

Lindvall’s “chameleon”-like qualities have made her one of the most enduringly sought-after models in an otherwise fickle industry and one of the few to work with nearly every major fashion house, including Prada, Chanel, Valentino, Gucci, Louis Vuitton, DKNY, Calvin Klein, Jil Sander, Chloe, Stella McCartney and Versace. Lindvall has also appeared on the big screen in the films “CQ” and “Kiss Kiss, Bang Bang.” On television, she co-hosted “Alter Eco” with Adrian Grenier on Discovery’s Planet Green Channel.

Linda Dano Back With Home Collection, And A Piece Of Jewelry, On QVC This Week

January 19, 2010

Linda Dano

Emmy-winning actress Linda Dano will be back with her Home Collection for QVC Thursday, and there will be a small surprise on the show. She will also be offering one piece of jewelry, a chunky resin “Y” necklace that comes in red or black.

In addition to several traditional segments during the day Thursday, Dano will be part of a Reinvent Your Home Panel on “You’re Home with Jill” at 10 p.m.

While working full time on “Another World,” Dano was the original co-host of Lifetime Television’s “Attitudes” (first with Nancy Glass, next with Dee Kelly and later, Jerry Pennacoli), a forerunner of ABC’s “The View.” She launched “Putting It Together with Linda Dano,” one of QVC’s first successful fashion accessory shows and the template for shows like “What Not To Wear.”

Dano returned to QVC in 2007 with her Home Collection. She loves the live television format and her ability to connect, demonstrate and “stage” different looks using her unique, functional and affordable accessories.

With new items being seen for the first time this week and customer favorites returning, Dano will be live on-air to answer questions.

“In high school, I wasn’t on stage as an actor, I was designing and painting the scenery,” Dano said in a prepared statement.

A few lucky breaks in California led to a successful career as a model, the “new talent department” at 20th Century Fox Studios, primetime television, film and a move East to marry the late advertising exec Frank Attardi.

“Restoring our 17th Century Farmhouse, Frank and I became immersed in the history, craftsmanship and the versatility of the early settlers,” she said in a statement.

Known as “Felicia Gallant” on NBC’s “Another World,” Dano went on to make television history as the only American actress to seamlessly change networks and spend five years criss crossing all four ABC daytime dramas as the same character, “Dr. Rae Cummings.”