Posts Tagged ‘LG’

Is An LG HDTV Set A Home Theater System? QVC Seems To Think So…And How Did The Gold Rush Pan Out?

February 6, 2010

Yesterday we wrote that QVC’s Today’s Special Value would be a home theater system from a new vendor to the network, LG. Why did we say that? Well, QVC’s program guide described LG’s midnight show as “LG Home Theater,” with a blurb talking about the manufacturer’s home theater systems.

Well, the QVC TSV is from LG, and it’s a 47-inch high resoluton HDTV set, at $895. Last time we looked, a TV set is not a home theater system. A home theater system is speakers, surround-sound, etc.

So why did QVC lead customers and snooks like us to believe the day’s best deal would be a home theater system, not just a TV set, in its online program guide? You tell us.

By the way, we’re still waiting for the QVC PR department to put out a press release on the network’s Jan. 24 annual California Gold Rush sale. QVC was boasting that it had than $30 million worth of gold jewelry to sell.

QVC never told us what happened with the Gold Rush, which means one of two things: It did not sell all $30 million worth of merchandise, or it did and the PR department was too lazy to put out a release on it.

Either way, it not good for QVC.

If Your Life Is Good, Maybe You Can Afford An LG Home Theater System From QVC

February 5, 2010

We can’t remember the last time, if ever, that QVC has offered a home theater system. But that is what Saturday’s Today’s Special Value will be, from a new vendor to the home shopping network, LG.

We guess this is all part of QVC’s grand plan to move toward selling more consumer electronics goods, as its categories such as jewelry have faltered because of the economy.

Here is what QVC.com is saying about the system from LG that it will be hawking:

“For over 50 years, LG has helped lead the way into the advanced digital era. By constantly striving to enhance their customers’ lifestyles, they have created Home Theaters with imagery so real and sound so powerful you’ll feel like you’re right in the middle of the action. Explore innovative products featuring stylish designs and smart technology from the comfort of home.”

ShopNBC Launches Online Cellular Store That’s Powered By Simplexity

November 25, 2009

ShopNBC Wedneday unveiled the ShopNBC.com Cellular Store, featuring mobile devices and service plans.

The new online destination at ShopNBC.com is powered by Simplexity, an online retailer of cell phones and home services.

ShopNBC.com’s Cellular Store offers wireless devices and service plans. Customers now have the ability to research and buy mobile devices, accessories and service plans through the ShopNBC.com Cellular Store.

It has more than 400 items from wireless providers across the country, so visitors can browse hundreds of wireless devices from LG, BlackBerry, Samsung and more by phone type, service provider, or rate plan as well as order accessories for mobile devices. Users can also upgrade their existing cell phone and service plans with ease.

“We are pleased to collaborate with Simplexity on this expanded Web product initiative for our consumer electronics category,” John Schrogie, ShopNBC’s Director of Housewares and Consumer Electronics, said in a prepared statement. “Through the ShopNBC.com Cellular Store, we are able to enhance our premium shopping experience for customers seeking the newest wireless brands and products.”

Simplexity’s technology solutions include merchandising, procurement, customer service, billing, customer relationship marketing, order processing and cell phone activations for the largest U.S. carriers.

It operates private label Web sites for some of the largest names in retail, including Best Buy, RadioShack, Newegg, Sears, and Dell, as well as Wirefly, the leading one-stop cell phone and wireless plan comparison shopping site that has been awarded “Best of the Web” by Forbes magazine and “Best in Overall Customer Experience” by Keynote Systems.

“We are excited to be selected by ShopNBC,” Jeff Baskin, senior vice president of the Consumer Wireless Division of Simplexity, said in his prepared statement.

“They have earned a stellar reputation for being the premium lifestyle brand in the electronic retailing industry, and an authority and destination for consumer electronics,” he said. “With our support, they can now include wireless products and services to their product assortment and further delight their loyal customers.”