Posts Tagged ‘Lara Spencer’

‘GMA’s’ Lara Spencer Joins QVC’s Hampton’s Charity Event For Ovarian Cancer Research

July 21, 2012

We’ve cringed every time we’ve seen Lara Spencer, of “Good Morning America,” dressed up as Wonder Woman for a QVC promo on “Super Saturday Live.” How annoying.

But it is for a great cause. She’s helping QVC raise money for ovarian cancer.

Lara Spencer

The home shopping network is teaming up with the Ovarian Cancer Research Fund (OCRF) for “QVC Presents Super Saturday Live,” which is scheduled to air live from the Hamptons on Saturday, July 28, at 2 p.m.

During this two-hour “designer charity sale,” fashion, beauty, jewelry, accessories and home items will be available at half the manufacturer’s suggested retail price with net proceeds benefiting OCRF.

Laura Geller, Peter Thomas Roth, Amrita Singh, Honora, B. Makowsky and more will be featured during the live broadcast from OCRF’s Super Saturday.

Fashion designer Isaac Mizrahi is also scheduled to give viewers a sneak peek of his new Isaac Mizrahi New York line by offering a special item during the event.

In addition to raising awareness through fabulous finds, “QVC Presents Super Saturday Live” will take viewers on the red carpet with exclusive interviews with celebrities attending the charitable event.

“QVC’s efforts surrounding Super Saturday have been integral to OCRF’s overall mission of advancing the field of ovarian cancer research,” OCRF CEO Audra Moran said in a statement. “As a result of our relationship, our message extends beyond the Hamptons and into millions of U.S. homes.”

Joining QVC and OCRF in the fight against the deadliest of all gynecologic cancer is Lara Spencer, of “Good Morning America,” who is featured in both print and television public service announcements for “QVC Presents Super Saturday Live.”

“QVC is passionate about spreading OCRF’s message, and our hope is to heighten awareness with each broadcast,” said QVC CEO U.S. Claire Watts. “We are thrilled to have Lara Spencer’s support this year, plus we are excited about our new Pinterest initiative.”

QVC has turned to the social media network to launch a dedicated Pinterest campaign designed to bring even greater support to OCRF’s cause. The multimedia retailer created a Super Saturday board, which includes pins with Spencer and facts surrounding ovarian cancer. Followers are encouraged to repin with a purpose. For every repin, QVC will donate 50 cents, up to $5,000, to OCRF.

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‘The Insider’ Goes Inside HSN, But Not Too Far

October 20, 2010

Lara Spencer chatted up Wolfgang Puck at HSN's studios

Yippee, as we’ve noted before, the traditional media has finally figured out that home shopping is not still about selling can openers and cubic zirconia anymore. Jeez, even Oprah Winfrey shops on HSN! (We’ll explain later.)

CNN woke up and made it official when it did a segment on QVC’s large role in Fashion Week in Manhattan this year. And this week “The Insider” sent the vapid and extremely annoying Lara Spencer down to HSN’s headquarters in St. Petersburg, Fla., to do a story on how celebrities are flocking to sell goods on home shopping networks.

The story was a couple of minutes, which for “The Insider” is like an investigative report, even though it stated the obvious to anyone who knows the home shopping industry. But it was a great plug for HSN, that’s for sure.

The segment showed a clip of Liza Minnelli’s disastrous appearance, and there were also interviews with celebrity chef and pot peddler Wolfgang Puck, as well as Bill Brand, HSN’s executive vice president of programming, marketing and business development.

The segment said that HSN started in 1977 on AM radio selling electronic can openers. While there was once a “stigma” to appear on HSN, now celebs are calling the TV network to get on, we’re told.

“This world had changed and it’s been focused on finding those personalities that are popular, that are interesting but also very credible and authentic and are experts in their field,” Brand said to Spencer.

Spencer noted that Puck would be on the air for 10 hours, “not a single minute of it with a teleprompter,” the day she was in Florida shooting her segment.

“Welcome to a very tasty HSN,” Puck told Spencer.

She noted that as Puck was selling his cookware, HSN producers were watching how many people were calling in and buying, and then they told Puck through his earpiece whether to keep talking or move on.

There was also a clip of Sean “Diddy” Combs from his appearance on the home shopping network to sell his fragrance.

“I made it,” Combs said. “I’m on HSN, Ma.”

His fragrance, “I Am King,” sold out in 14 minutes, product that was meant to last for a two-hour show.

Brand also talked about singer Mary J. Blige debuting her new perfume exclusively on HSN. “That was really a first for the business,” he said.

“The Insider” also showed Oprah Winfrey calling in while Blige was on the air on HSN.

“I am supporting her and waiting on my shower gel,” Winfrey told Blige and HSN host Callie Northagen.

“You even have Oprah shopping on HSN, so it’s no surprise that HSN brings in $2 billion a year in revenue,” somebody whose name we didn’t catch said.

As for Spencer, she told us “it is not your grandmother’s HSN.”

No sh-t.