Posts Tagged ‘Karen Fonner’

QVC Goes A Little Bit Country, With ACM Awards

April 17, 2015

We love the Southwest, cowboy boots and margaritas, but we’ve never cottoned to country music. But QVC apparently does.

The home shopping network this week said that it broadcast live from the Academy of Country Music Festival tonight, Friday.

The release says:

Tune in to “QVC Celebrates the 50th Annual ACM Awards” on Friday, April 17 at 10 PM (ET) as the world’s leading video and ecommerce retailer captures all of the excitement as the Academy of Country Music (ACM) prepares for its 50th Annual Awards in Arlington, Texas. With performances from some of country music’s biggest stars as the backdrop, QVC will be on site to commemorate the Academy’s five decades of country music.

http://www.qvc.com/PressRelease.content.html?press=cp_press_041515_ACMAwards.endpress

Six-time ACM Award-winner Clint Black is QVC’s guest to co-host the show along with Carolyn Gracie.

In celebration of the 50th ACM Awards, QVC is hawking a three-disc set titled “Now That’s What I Call ACM Awards 50 Years.”

The album features a collection of recordings from artists such as Alabama, Clint Black, Faith Hill, Miranda Lambert, Loretta Lynn, Tim McGraw, Willie Nelson, Dolly Parton, Reba McEntire, Taylor Swift, Carrie Underwood, Keith Urban and many more.

As an added bonus, shoppers will receive a third disc created especially for QVC.

“At QVC, we aim to provide our shoppers with a backstage pass to some of today’s most popular musical acts,” said Karen Fonner, QVC’s vice president of content marketing and programming. “Teaming up with the Academy of Country Music allows us to showcase the top hits from some of country music’s biggest stars and share all of the excitement of the 50th Annual ACM Awards with our viewers.”

Those attending the Academy of Country Music Festival will have the opportunity to check out QVC firsthand. Fans can capture all the fun of the festival in a special GIF photo booth and HALO, a leader in portable power, will be providing a Portable Power Charging Station to ensure that phones stay charged throughout all of the excitement.

In addition, Q the Music™ complimentary music download cards will be distributed to increase awareness of QVC’s new music initiative that makes downloading music easier than ever. Any Q the Music purchase syncs directly to an existing music library. Shoppers can purchase “Now That’s What I Call ACM Awards 50 Years” or music from their other favorite artists by visiting qvc.com/music.

QVC Joins ‘Project Runway All Stars’ For Second Year

October 22, 2014

QVC will once again join partner with Lifetime’s “Project Runway All Stars” to take part in the fourth season of the design competition series, the home shopping network said Tuesday.

The channel will will sponsor the show’s accessory wall, which designers are able to pull from during each challenge to enhance their designs.

There will also be a special QVC challenge for the contestants, and the season’s grand-prize winner will have the opportunity to create a collection especially for the retailer.

“Last year’s collaboration with Lifetime’s ‘Project Runway All Stars’ proved to be extremely successful in expanding QVC’s brand prominence and exposing a new audience to our shopping community,” said Karen Fonner, QVC’s vice president of content marketing.

“We’re excited to team up with this popular series for a second year and have the opportunity to once again highlight our impressive offerings while reinforcing QVC as a retail destination for the latest fashions,” Fonner said.

This year during the QVC challenge, contestants will have to create a look for the QVC line G.I.L.I., with the top designer winning the opportunity to present a version of their design on QVC.

Following the season finale, the grand-prize winner of “Project Runway All Stars” gets the chance to create a capsule collection for QVC and present their line on air during a live broadcast.

Last year’s champion, Seth Aaron Henderson, found success in his popular collection and has since continued to build his QVC business with his fashion line, SA by Seth Aaron.

“Last year’s contestants loved incorporating QVC’s impressive array of stylish fashion and accessory brands into their looks,” said Lance Still, executive vice president of promotions and integrated marketing at Weinstein Co. “Given last year’s success, we were eager to bring them back this year to equip the contestants with the latest accessories from QVC’s well-known designers and stylists.”

The fourth season of “Project Runway All Stars” will air on Lifetime beginning Oct. 30 at 9 p.m.

QVC plans to promote the program through its various social platforms, as well as on its website and mobile applications. Multimedia content will feature behind-the-scenes footage and information on the designers and challenges. Viewers will also be able to purchase items from the QVC accessory wall, plus pieces inspired by the show’s weekly challenge.

For more information about QVC’s involvement with the series, visit qvc.com/ProjectRunwayAllStars.

QVC Host David Venable Pens Second Cookbook

July 4, 2014

That sly puss David Venable, QVC’s kitchen king, has a new cookbook coming out.

David Venable’s second cookbook is called “Back Around the Table: An “In the Kitchen with David” Cookbook.

The new tome, which follows his 2012 best-seller, is scheduled to launch Sunday at noon during QVC’s most popular cooking show “In the Kitchen with David,” which the Southerner hosts twice weekly.

David Venable

David Venable

Venable’s fans will be able to order the cookbook during an exclusive three-month pre-sale. The book will be published on Oct. 7.

“I was overwhelmed by the positive support I received for my first cookbook,” Venable said in a canned statement. “Working with Random House once again provides me with the opportunity to bring my latest and greatest comfort food favorites to foodies across the country. My new recipes in ‘Back Around the Table’ aspire to bring families and friends together and keep them coming back to the table for more mouth-watering food and memorable times.”

Venable’s cookbook from Ballantine Books features more than 100 brand-new recipes, as well as 30 fan favorites.

The book is arranged like a collection of “mini” comfort-themed books including chapters, such as “Mix and Mingle,” “Quick and Easy” and “Gather and Share.”

America’s Pioneer Woman, Ree Drummond (who the hell is she?), a frequent guest on “In the Kitchen with David,” wrote the cookbook’s foreword.

QVC will feature a special edition of the cookbook, which will contain the bonus chapter “Comfort & Joy” with 10 additional holiday-themed recipes.

“David’s infectious love for food and passion for cooking for his family and friends has made ‘In the Kitchen with David’ one of the most popular and well-regarded programs in the country,” said Karen Fonner, QVC’s vice president of content marketing and programming.

“’Back Around the Table’ perfectly captures David’s enthusiasm and is sure to bring families together as they enjoy their favorite comfort foods.”

Venable joined QVC as a program host in 1993 and has since helped establish and build the multimedia retailer’s gourmet food business.

There are more than 350,000 copies in print of his 2012 cookbook, In the Kitchen with David: QVC’s Resident Foodie Presents Comfort Foods That Take You Home.

Over the years, Venable has welcomed some of the most prominent chefs and food celebrities to “In the Kitchen with David” such as Giada De Laurentiis; Lidia Bastianich; Emeril Lagasse; Rachael Ray; The Chew’s Michael Symon; Carla Hall and Daphne Oz; TLC’s Cake Boss Buddy Valastro and many more.

‘Project Runway All Stars’ Winner To Appear On QVC Monday

January 10, 2014

Well, QVC’s collaboration with Lifetime’s “Project Runway All Stars” culminating with its finale Thursday night. We missed it. but apparently designer Seth Aaron Henderson was the winner.

http://www.qvc.com/ProjectRunwayAllStarsDesignerBios.content.html?cm_re=PROMOTIONS-_-eSpotProjectRunwayAllStars-2-_-PROMOTION&metaeSpot=ProjectRunwayAllStars|ProjectRunwayAllStars&cm_sp=PROMOTIONS-_-DESIGNERBIOS-_-2

http://www.sethaaronfashion.com/

He seems like a bit of an Adam Lambert lookalike to us. In any event, he will be designing a collection for QVC and will appear on the network next Monday at 7 p.m. during “PM Style with Lisa Robertson.”

Seth Aaron Henderson

Seth Aaron Henderson

Here is Henderson’s bio from QVC.com:

The season 7 winner is influenced by new wave, punk, ’80s goth, and Brit rock music, as well as movies from the ’40s, ’50s, and ’60s. Seth Aaron draws inspiration from European design, too. During his season, impeccable tailoring and eye-catching graphic design made him a cut above the rest.

What’s Seth Aaron been up to? He’s been involved with both TV and the Project Runway family, serving on the judging panel for open calls for seasons 8-12 and doing red-carpet commentary for E!. Besides designing fashion garments, Seth Aaron has created designs for Lexus and Intel, and created a line of fashionable iPad covers.

On the reality competition show, Robertson who presented the contestants with a challenge and served as a guest judge. In addition to the appearance on Monday evening, the victorious designer is scheduled to be a part of QVC’s “Red Carpet Style – Live from L.A.” on Feb. 28.

“QVC strives to bring viewers unique programming moments and exciting new brands,” Karen Fonner, QVC vice president of content marketing and programming, said in a canned statement. “We are honored to introduce a talented designer of Project Runway All Stars caliber to our customers who look to us for compelling personalities and great fashion finds.”

We haven’t seen the show, but it incorporated “the Accessory Wall,” which featured QVC products to complement contestant designs.

And here is part of the home shopping network’s Q&A with Henderson:

Q: How did the QVC accessory wall items support your winning design?
A: It’s all about the stylish modern shoe. Which, I must say, the QVC accessory wall was well-stocked.

Q: We all know accessories can make the outfit. What were your go-to pieces?
A: Always shoes, handbags, and frames. The QVC accessory wall never fell short.

In December, Korto Momolu also appeared on QVC to present a ready-to-wear version of her winning design from the “As Sewn on TV” challenge that Robertson helped judge.

“Working with QVC has been a hugely successful and creative collaboration,” said Rob Bagshaw, executive producer of the Lifetime show. “Our goal is to showcase the incredible talent of the ‘Project Runway All Stars’ designers, and QVC is the perfect platform to provide direct access between designers and the fashion-conscious audience. Thanks to QVC, we are now able to turn our designers’ TV success into tangible business opportunities.”

Designs from the winner’s capsule collection are scheduled to be available on QVC.com beginning today, Friday.

QVC, Lisa Robertson Featured On ‘Project Runway All Stars’ Tonight

December 12, 2013

Tune in to Lifetime’s “Project Runway All Stars” tonight, Thursday, if you want to see the crew design a gown for QVC host Lisa Robertson.

In a press release, the home shopping network said that on the show’s episode this week “the six remaining designers will be whisked away by helicopter to the QVC corporate headquarters in Pennsylvania where they will be challenged to design a stunning red carpet gown for QVC Program Host Lisa Robertson.”

Robertson will also serve as a guest judge along with “Mad Men” actress Elisabeth Moss (no relation), former “Project Runway All Stars” winner Mondo Guerra and returning judge Isaac Mizrahi, QVC designer guru.

Lisa Robertson is ready for her close-up on Lifetime

Lisa Robertson is ready for her close-up on Lifetime

After being named the winner of the challenge, the week’s top designer will appear on QVC with Robertson “to offer a ready-to-wear version of his or her winning design,” the release said.

On Monday night during Robertson’s PM Style” show, the winner “will experience the thrill of introducing their creation to a captive audience of consumers on live television.” Whoop-de-do!

“As a live network, we have a unique ability to affect our programming in real time, reacting to pop culture and maximizing our collaboration with ‘Project Runway All Stars,’” Karen Fonner, QVC vice president of content marketing and programming, said in a canned statement. “We are excited for Lisa to be a part of the show and are eager to introduce QVC to viewers who might not have shopped with us before seeing this challenge.”

During the Lifetime show this season, the designers have used the QVC Accessory Wall to help complete their looks for the runway. In addition to the QVC red-carpet challenge this week, the grand prize winner of “Project Runway All Stars” will design a capsule collection for QVC, scheduled to be available following the season finale in January.

“We’re pleased that our collaboration with QVC offers the winning designers the opportunity to introduce their pieces directly to consumers via multimedia exposure,” Meryl Poster, executive producer of “Project Runway All Stars,” said in her canned statement. “It’s a great way for these up-and-comers to reach a wider retail market.”

The “As Sewn on TV” episode airs tonight at 9 p.m. on Lifetime.

QVC Gets A Gig On ‘Project Runway All Stars’ On Lifetime

October 23, 2013

QVC has a big deal going with Lifetime’s “Project Runway All Stars,” where the home shopping network’s host Lisa Robertson will be acting as a guest judge along with — get this — “Mad Men’s” Elisabeth Moss (no relation).

QVC announced Tuesday that it is scheduled to sponsor the Accessory Wall on the design competition series, and that it will host a design challenge for the contestants. In addition, the season’s grand-prize winner will have the opportunity to design a collection for QVC.

Get ready for QVC's Lisa Robertson on 'Project Runway All Stats'

Get ready for QVC’s Lisa Robertson on ‘Project Runway All Stats’

There was a little quirk about this press release, we’ll note. Although the headline was posted on QVC.com, when we tried to open it the releases was gone. We found it by Googling it, so we don’t know what’s up what that.

“We were eager to collaborate on this season of Lifetime’s ‘Project Runway All Stars’ since it targets the interests of women that are central to our shopping community,” QVC vice president of content marketing Karen Fonner said in a canned statement in the announcement. “By aligning with the popular series, we have the opportunity to increase exposure as a fashion authority in a culturally relevant way.”

Robertson will guest judge the challenge, sponsored by QVC.

Check out this hype from the press release:

With the retailer’s reputable position in the fashion industry, Robertson has become a relatable style authority and is set to join returning judge Isaac Mizrahi, “Mad Men” actress Elisabeth Moss and former Project Runway winner Mondo Guerra. The contestant who wins the QVC challenge will have a look inspired by their design sold through the multimedia retailer following the episode.

“Given the notable fashion and accessories brands QVC offers, they were a natural fit to sponsor this season’s Accessory Wall and host a challenge,” said Meryl Poster, executive producer of “Project Runway All Stars.” “QVC also works with a range of design and style experts, including the series’ judge Isaac Mizrahi, making it well respected in the industry.”

The third season of “Project Runway All Stars” is scheduled to air on Lifetime beginning Thursday, Oct. 24.