Posts Tagged ‘K-Dash’

Heads Up TriState QVC Shoppers: The Network Will Be ‘Popping Up’ In Rock Center During Fashion Week

September 7, 2010

The Kardashians' K-Dash collection will debut on QVC during Fashion Week

As we’ve previously reported, QVC is really expanding its participation and presence at New York Fashion Week. The home shopping channel put out a press release on the event Tuesday, and it is kicking off the week by debuting its Manhattan pop-up location — as well as launching a clothing line by the Kardashians.

We wrote about the pop-up store and K-Dash, too, when QVC CEO Mike George mentioned them during a second-quarter conference call. The pop-up location will be in Rockefeller Center, and it will serve as a consumer store and a fully functioning broadcast studio.

QVC’s growing role in Fashion Week reflects its growing clout in the fashion industry, as it attracts high-profile designers who have been struggling in a market where most consumers are keeping their wallets shut.

The QVC pop-up store will open its doors to the public this Friday at 6 p.m. to mark the second annual Fashion’s Night Out, or FNO, event. QVC celebrates FNO as the exclusive multimedia retailer.

QVC claims it will have one of its largest broadcast and multimedia events live from the Big Apple pop-up location with special programming throughout the city.

The three-hour broadcast – Fashion Night’s Out SM – Live from New York is scheduled to begin at 9 p.m. and feature the debuts of K-DASH by Kardashian and “Mad Men” costumer designer Janie Bryant’s MOD collection. In addition, some of QVC’s popular designers, including Marc Bouwer, Bradley Bayou, Pamela Dennis, Lori Goldstein, Mara Hoffman, Melania Trump and Isaac Mizrahi, will unveil their latest collections for the fall season.

As part of FNO, QVC is once again lending its support to the Council of Fashion Designers of America in its fight against breast cancer. QVC will offer the Vogue-designed Fashion’s Night Out CFDA T-shirts on-air, on QVC.com and at its pop-up location in New York City.

On Friday Vogue’s senior market editor Meredith Melling Burke is scheduled to appear on QVC to talk about the Vogue-designed T-shirt. Net proceeds from the sale of this T-shirt, sold exclusively through QVC, will benefit “Fashion Targets Breast Cancer,” the charitable initiative of the CFDA Foundation.

“We are thrilled to be celebrating Fashion’s Night Out,” QVC president of U.S. Commerce Claire Watts said in a canned statement. “The expansion of our presence in New York to include the pop-up location as well as offer access to such an impressive event is something we expect our viewers will respond to with equal excitement.”

The pop-up store is also scheduled to be open to the public Sept. 11 to 15. The store will showcase a selection of QVC’s most exciting brands. Products ranging from fashion, beauty and jewelry to home and electronics are scheduled to be featured. Additionally, the store will serve as a location for personal appearances by QVC personalities and brands.

In addition to the unveiling of its pop-up location, QVC will be returning to Mercedes-Benz Fashion Week to present Mercedes-Benz Fashion Week – Live from New York, scheduled for Saturday at 10 p.m. and next Wednesday at 10 p.m.

During the shows, which will be broadcast live from the NYC pop-up location, QVC is scheduled to debut Anonymity by Julie Chaiken as well as showcase new designs from editorial stylist Lori Goldstein and some of its premier designers, including Dennis Basso, Isaac Mizrahi, Bradley Bayou, Marc Bouwer and Janie Bryant. Iconic Hollywood stylist Rachel Zoe is also scheduled to return to unveil her latest collection.

“Our collaboration with IMG Fashion has proven to be more rewarding each year, affording us the opportunity to take our viewers inside Mercedes-Benz Fashion Week,” Watts adds. “We are confident that presenting a variety of esteemed brands during such a widely supported event reinforces QVC’s place in the fashion industry.”

Following the kickoff on Friday, the QVC pop-up store is scheduled to be open to the public Saturday from 9 a.m. to 6 p.m.; Sunday from noon to 7 p.m.; Monday and Tuesday from 9 a.m. to 8 p.m.; and next Wednesday from 9 a.m. to 7 p.m.

We Beat ‘Em, But Page Six Has Details On Kardashian Clothing Line For QVC

August 27, 2010

The Kardashians do curvy

You read it here first, folks, but Page Six has an item Friday on the Kardashian sisters bringing a clothing line to QVC.

The New York Post’s gossip page, in an item headlined “Kards do curves,” says the new line. named K-Dash, will debut on QVC during New York’s Fashion Night Out Sept. 10.

During a second-quarter conference call earlier this month, QVC CEO Mike George announced that the Kardashian line was coming and that QVC was co-sponsoring Fashion Night, when is how we heard about it.

Page Six has more details about Kim, Khloe and Kourtney’s line. It says that the Kardashians are doing the clothes by colloborating with “Mad Men” costume designer Janie Bryant, who is also doing her own “Mad Men”-inspired line for QVC. (Unless the lines are one and the same, we’re not sure.)

K-Dash is targeting women who have curves, like Kim.