Posts Tagged ‘Julia Roberts’

Melissa McCarthy, Julia Roberts Peddle On HSN In New Films

April 7, 2016

We’ve done many blogs about HSN’s marketing partnerships with movie studios for the launch of new films, where the network will sell merchandise related to a new release. Well, HSN has stepped up that effort.

The Wall Street Journal did a story on Wednesday headlined “HSN Lands Supporting Role in Films” that explains how Julia Roberts and Melissa McCarthy will be playing characters who sell their products on the home shopping network.

http://www.wsj.com/articles/hsn-gets-supporting-role-in-hollywood-films-1459848604

This will be happening in Roberts’ movie “Mother’s Day,” which is out April 29, and McCarthy’s “The Boss,” which is out tomorrow. As we all know, McCarthy in real life sells a clothing line on HSN.

The article explains that HSN will be airing clips of the films and behind-the-scenes stuff, and will be creating “themed merchandise” tied to the movies.

Advertisements

Suggestion To QVC Jewelry Maven Joan Rivers: Rename Your ‘Fashion Police’ Segment ‘Starlet Or Harlot?’

September 15, 2010

We know from her documentary that QVC jewelry queen Joan Rivers is a workaholic, but she still continues to amaze us with all her ventures.

In the latest expansion of her activities, the E! “Fashion Police” specials that Rivers often hosts have became a weekly series. We caught a repeat of the first one Monday, while we were at the gym.

Rivers makes her catty comments along with a panel that includes a slimmed-down Kelly Osbourne, E! and Style Network whatever Giuliana Rancic and celebrity stylist George Kotsiopoulos. The show’s normal time slot is Friday’s at 10:30 p.m.

According to E!, “Backed up by her chorus of ‘couture cops,’ Kelly, Giuliana and George, Rivers and company will cut a swath
through the jungle of tacky celebrity fashion to reveal who fizzled, who sizzled and who should have just stayed home in a housecoat. They will cover the good, the bad, and most assuredly the ugly, along with everything in between.”

Joan Rivers is captain of the newly expanded 'Fashion Police'

On the installment we saw, Rivers blasted Julia Roberts for the kimono-like dress that the actress wore to the debut of “Eat, Pray, Love” in Japan. The comedian made a comment to the effect that Roberts’ dress was the biggest bomb to hit Japan since Hiroshima.

The panel liked some of Jessica Alba’s looks, and hated others. Alba can do no wrong in our book, since we share the same birthday, April 28.

It’s obvious that Rivers hates anything Miley Cyrus wears, but thinks Taylor Swift is a fashion icon, along with Natalie Portman.

One of the show’s segments is “Starlet or Streetwalker?,” which is exactly what it sounds like. But we suggest a better name for that bit: “Starlet or Harlot?” On the episode we saw, the Fashion Police panel pegged a hot-pants wearing woman as a hooker, and when the woman’s face was revealed it was Kate Gosselin.

Some of the show’s other segments include “Red Carpet Roll-Out,” which takes viewers to star-studded events around the world, and “Rack Report,” which showcases those female celebrities who are carrying more than their fair share up top.

The fashion police also hit the streets to assess the style choices of celebrities out and about in the “Caught Casual” segment, and will skewer who show a bit too much flesh in “Skin Flick.”

Other segments include “What the Hell Happened to…” and “What Were You Thinking?” And the fierce foursome will spotlight some of Hollywood’s tastiest tresses in “Hair Play.”

Finally, some of the hottest names in fashion will stop by the set to bring the latest style news and their own personal opinion to the debate.

The “Fashion Police” team will also visit TV and film sets to get an inside look at the wardrobes of today’s hot celebs.

Joan’s commentary and her three fellow “police” will close each episode as she runs down the final ‘best and the worst’ of the week.

Wall Street Journal Does Non-Snarky Story On HSN’s ‘Eat, Pray, Love’ Promotion

August 5, 2010

We broke the story June 1 that HSN had a big promotion cooking for the new movie “Eat, Pray, Love” — even though the home shopping network wouidn’t comment on it.

On July 6 HSN put out a press release about the formerly hush-hush three-day promotion with Sony Pictures for the film, which stars Julia Roberts and is being released Aug. 13.

Today, Thursday, The Wall Street Journal had a piece on the promotion headlined “‘Eat, Pray, Love’ — and Shop at HSN.”

Unlike most of The Journal’s stories, this one doesn’t look down its nose at HSN and the home shopping industry.

The article says that Sony Pictures will get a piece of sales of some merchandise that HSN sells this weekend for its “Eat, Pray, Love” event. The more than 400 new items being presented from India, Italy and Bali — where the movie is set — will include special teas and spices from “Top Chef” host Padma Lakshmi and clothes from Michella Obama designer Naeem Khan.

In The Journal story HSN CEO Mindy Grossman is given full credit for coming up with the idea of the home shopping network’s tie-in with the film.

HSN staff has already previewed the flick, and they have also been given copies of the bestseller by Elizabeth Gilbert that the film is based on.

For its part, Sony Pictures is trying to draw HSN’s female customers in and get them to see the movie.

HSN Finally Reveals Details Of Its ‘Eat Pray Love’ Promotion With Sony Pictures

July 6, 2010

Weeks ago when we asked HSN about a big event it had planned in conjunction with the release of the movie “Eat Pray Love,” we didn’t really get a response. We wrote what we could garner about the event from HSN.com.

Well, Tuesday HSN announced that it was partnering with Sony Pictures to support the launch of the film.

HSN modestly says that it “will be executing the most comprehensive 360-degree marketing campaign in its history, including 72 hours of original programming on Aug. 6, 7, and 8 featuring unique products themed around the movie.”

“Eat Pray Love,” based on the best-selling novel and starring Julia Roberts and Javier Bardem, will be released Aug. 13.

“There are very few retailers out there that have the breadth and depth of HSN,” Marc Weinstock, president of worldwide marketing for Sony Pictures, said in a canned statement. “This is a unique promotion that taps into its power as a content, community, and commerce platform, and we are excited to have them on board as a partner. This is a great opportunity for us to reach our target audience while extending the ‘Eat Pray Love’ experience on the weekend prior to our release this August.”

HSN, which reaches 95 million homes in the U.S., has a customer base that’s about 83 percent female between the ages of 30 to 50 years old, with an above-average income. Its website is a Top 10-trafficked e-commerce site.

Padma Lakshmi will be part of HSN's Eat Pray Love extravaganza

“‘Eat Pray Love’ is an event motion picture for women, and we are very excited to partner with Sony Pictures in an alliance that allows us to support the film while also providing immersive content and product experiences for our core female consumer,” HSN Mindy Grossman said in her canned statement.

“Our customers will be able to experience the journey of traveling through Italy, India and Bali as we bring ‘Eat Pray Love’ to life through stories, engaging personalities and unique products that complement the themes expressed in the movie,” she said. “We have no doubt our customers will love ‘Eat Pray Love’!”

HSN will leverage multiple platforms to deliver a 360-degree experience for consumers in support of Eat Pray Love: TV, online, mobile, print advertising, public relations, events and direct mail.

The 72-hour “Eat Pray Love” on-air event will incorporate appearances by more than 20 of HSN’s partners and brands and feature more than 400 unique items across a variety of categories, including beauty, electronics, home decor, travel, cooking, jewelry, accessories and ready-to-wear.

You’ll be seeing wares from Naeem Khan, Robin by Me & Ro, Rebecca Moses, Padma Lakshmi, Lancome, RK by Ranjana Khan, Hutton Wilkinson, Carlton Varney, Sony Electronics, Nicky Butler, V by Eva, Tagliamonte, Sajen Silver, Dalia, Clever Carriage, Casa di Francesca and Sarita Handa.

In line with the movie, HSN programming during the event will focus on three different countries: Italy on Aug. 6; India on Aug. 7 and Bali on Aug. 8 – Bali.

Bestseller “Eat Love Pray” was written by Elizabeth Gilbert. Here’s what the HSN press release says about her.

At a crossroads after a divorce, Gilbert takes a year-long sabbatical from her job and steps uncharacteristically out of her comfort zone, risking everything to change her life. In her wondrous and exotic travels, she experiences the simple pleasure of nourishment by eating in Italy; the power of prayer in India, and, finally and unexpectedly, the inner peace and balance of love in Bali. Based on an inspiring true story, ‘Eat Pray Love’ proves that there really is more than one way to let yourself go and see the world.

HSN Has Something Cooking With ‘Eat, Pray, Love,’ It Just Won’t Say What

June 1, 2010

HSN host Callie Northagen let the proverbial cat out of the bag last weekend about some plans that the home shopping network has regarding “Eat, Pray, Love,” the bestselling memoir by Elizabeth Gilbert.

Northagen was with Joy Mangano, who gets blonder and blonder each time we see her, discussing some bedding that the in-house inventor had created. Mangano mentioned that she loved to curl up in her bed and read, and Northagen agreed.

The host said that she was currently reading “Eat, Pray, Love,”  blurting out, “We ( HSN) have a big event coming up” regarding “Eat, Pray, Love.”

Then Northagen, looking a bit sheepish, added, “I don’t know if I’m supposed to say that.”

Probably not, Callie, but we’re glad you did.

Northagen mentioned a date, we believe it was August. The “Eat, Pray, Love” movie, obviously based on the book, will be released Aug. 13. It stars Julia Roberts playing Gilbert, with Penelope Cruz’s babe, Javier Bardem, as Roberts’ love interest.  

It seems likely that HSN’s “event” will be tied to the film’s release.

We contacted HSN’s PR department Tuesday to find out what specifically is going on with “Eat, Pray, Love.”

Here is the illuminating response we got back.

“We have new announcements and events all the time so stay tuned,” HSN said in an e-mail.

Thanks guys.

We have a special place in our heart for “Eat, Pray, Love” (we can’t figure out if it takes commas or not), because we read it the last time we were on vacation (pre-layoff) in Arizona, which was in October 2008.

US Weekly Says HSN Jewelry Designer And Actress Molly Sims Is Dating Our Favorite Since ‘Erin Brockovich,’ Sexy Actor Aaron Eckhart

December 1, 2009

Molly Sims and Her Grayce HSN Line

Model-turned-actress Molly Sims has been up to more than just designing a new jewelry line for HSN: She’s seeing handsome actor Aaron Eckhart.

According to the Nov. 30 issue of Us Weekly, Sims and Eckhart have been dating for several months and were recently seen together in a restaurant in Louisiana. Eckhart is on location filming a movie, “Battle: Los Angeles.”

We’ve been a fan of Eckhart ever since 2000, when we saw him playing the sexy, sensitive, long-haired biker George that romances Erin Brockovich, played by Julia Roberts.

We loved this bit of dialog in the movie when Eckhart, as George, asks Brockovich for her number, and she asks him which one.

George says: “How many numbers you got?”

Brockovich says: “Oh, I got numbers comin’ outta my ears. For instance: 10.”

George: “10?”

Brockovich: “Yeah. That’s how many months old my baby girl is.”

George: “You got a little girl?”

Brockovich: “Yeah. Yeah, sexy, huh? How ’bout this for a number? Six. That’s how old my other daughter is, eight is the age of my son, two is how many times I’ve been married – and divorced; 16 is the number of dollars I have in my bank account. 850-3943. That’s my phone number, and with all the numbers I gave you, I’m guessing zero is the number of times you’re gonna call it.”

She’s wrong. He does call. Only in the movies, folks.

Anyway, we digress. Sims last month debuted her new fashion jewelry line, Grayce, on HSN.

Sims is also in another section of the same US Weekly issue, in its “Splurge vs. Save” feature. Sims was photographed wearing several layered necklaces. But surprisingly enough, none of them appear to be from her HSN Grayce line.