Ex-ShopNBC host and vendor Pamela McCoy hasn’t even debuted her new diamond line on Jewelry Television yet, and it is already causing a controversy.
McCoy’s jewelry will bow on JTV Jan. 31, and the physically rejuvenated ex-host has posted photos of several of her pieces on Facebook, two rings and a bracelet so far.
But she had no sooner posted them than someone had the same complaint that we had when we saw the shots: The diamonds in the pieces look extremely cloudy. That prompted a nasty back and forth among suspicious jewelry buyers, McCoy and her defenders.
“What grade diamonds are you using Pamela?” one woman asked.
The cloudy and controversial ring
“Pamela, Your taste in diamonds is as exquisite as your beautiful outerwear,” another woman wrote. “I am so excited for you and can’t wait until you debut your new collection. Hopefully,this beautiful ring will be affordable. It is simply stunning and I can’t wait to own it!”
“Thanks for all the kind words!” she said. “I really love this ring! JTV does not give diamond quality unless they send a lab certificate with the piece. But I can say that the diamonds are very white and beautiful! I think I have created the perfect balance of wow and price!”
Our reporter’s bullshit detector was activated by McCoy’s comment, and apparently you don’t have to be a journalist to have that same BS alarm. In fact, posters got a little feisty on McCoy’s Facebook page.
Another McCoy JTV item
“Pam you did not answer the question,” wrote one woman. “What color and clarity are YOUR diamonds used in your new jewelry line. We are looking for a letter like G,H,I and a clarity like Si1 or Si2 hopefully not the I3 I4 Clarity. Saying they are white is not an accurate statement of color or clarity. If you are the designer and manufacturing these pieces you should KNOW what Color and clarity diamonds are being used.”
“No way will they be anything more than I3 quality,” wrote another skeptic. “JTV has crap diamonds unfortunately and Pam’s prices are right in line with the other JTV pricing.”
“I remember your beautiful jewelry line before: What are the diamond stats?” another woman begged.
“White as in milky white, this piece is very similar to a another piece on ShopNBC!!!” snarked another poster.
McCoy and JTV did have their defenders.
“Why don’t you go somewhere else and shop and let the people enjoy what they can afford,” wrote one McCoy fan. “You certainly didn’t come from a very good family if they didn’t teach you not to insult someone’s jewelry. We love Pamela and wish her the best!”
Another cloudy McCoy JTV ring
By that measure, we guess we didn’t come from a very good family, either.
The critics, whose mamas apparently didn’t raise them right, either, didn’t let up.
“Ring nice, diamonds cloudy.”
“Beautiful ring setting! Whats the quality grading of the diamonds, Pam?”
“Would you wear a ring with poor quality diamonds like this one? I don’t think so…… We want top quality and are willing to pay for it.”
“Too cloudy for me.”
JTV has officially heralded McCoy’s arrival.
“We’re excited to announce that Pamela McCoy will be joining JTV with her new line – Pamela McCoy Diamonds! Tune in for her first show on January 31st from 10am to 12pm EST. Welcome Pamela!”