On Christmas Eve we blogged about HSN queen Joy Mangano bringing her products to Macy’s. We didn’t have to be a genius to figure it out, since the brick-and-mortar retailer was running ads in The New York Times about it.
It seems to us to be a unique move on the part of a home shopping network, to have one of its key vendors also featured at Macy’s. But remember that HSN owns Mangano’s company, Ingenious Designs, so sales from Macy’s should trickle back to Mindy Grossman and her crew.
And we guess HSN wanted to strike while the iron, or Little Steamer, is hot, with Mangano getting a lot of press since the release of the film “Joy,” which is loosely based on her life story.
In any event, Macy’s Tuesday finally got around to doing a press release about its pact with Mangano. And the entrepreneur will be appearing at Macy’s Herald Square in the Big Apple this Saturday, Jan. 9, for the big launch.
Here’s the announcement from Macy’s:
Macy’s Introduces Award-Winning Home Helpers from Inventor and Entrepreneur Joy Mangano
Known for innovative products that make people’s lives easier, Joy will be carried in Macy’s stores and on macys.com starting January 2016
Joy to appear at Macy’s Herald Square on January 9
January 05, 2016 10:00 AM Eastern Standard Time
NEW YORK–(BUSINESS WIRE)–Launching on Jan. 9, the award-winning Joy brand will join the roster of Macy’s Home Store, offering innovative products that make a difference and simplify everyday challenges. Fueled by the breakout success of her first product, the Miracle Mop®, Mangano has spent the last 30 years creating solutions that make people’s lives easier, which inspired the star-studded film, “Joy,” by 20th Century Fox that released on Christmas Day.
The product line at Macy’s will include Miracle Mop®, Huggable Hangers®, My Little Steamer®, Better Beauty Case, MemoryCloud Pillow, and Forever Fragrant® Vase and Sticks. Joy will make an appearance at Macy’s Herald Square store in New York City on Jan. 9 – the day the brand launches nationwide.
“The Joy brand embodies everything we look for when considering the best home assortment for our customers,” said Martine Reardon, Macy’s chief marketing officer. “Joy’s innovative products have helped make home tasks easier for three decades, making her a true leader in the industry. We are thrilled to embark on this new partnership and to bring this product to our customers in Macy’s stores and on macys.com.”
An expert in designing, inventing and marketing innovative products for live content retailer HSN for more than 15 years, Joy holds more than 100 patents and trademarks.
“I couldn’t be more thrilled to bring my products to Macy’s,” said Joy Mangano, “There is something magical about shopping at Macy’s and I know customers are going to experience that same magic when they discover my products in their stores nationwide.”
The collection starts at $29.99 and will be available in Macy’s stores nationwide and on macys.com. For Joy’s videos and tips, please visit macys.com/joymangano.
About Ingenious Designs LLC
Ingenious Designs LLC (IDL) is a subsidiary of HSN, Inc. and was founded in 1991 by its president, Joy Mangano. Joy is one of the most recognized inventors, entrepreneurs and product designers in the industry today and she is the creator behind innovative products such as the Miracle Mop®, My Little Steamer®, Huggable Hanger®, Comfort & Joy Memory Cloud™ Pillow, Forever Fragrant® and the Better Beauty Case. IDL also manages product lines for icon and celebrated supermodel IMAN, celebrity chefs Ming Tsai and Lorena Garcia, GRAMMY Award®-winning producer Randy Jackson, and Four-time GRAMMY Award®-winner and American Idol judge Keith Urban.