Posts Tagged ‘“Joy”’

Joy Mangano To Debut At Macy’s, She Will Appear At Herald Square

January 6, 2016

On Christmas Eve we blogged about HSN queen Joy Mangano bringing her products to Macy’s. We didn’t have to be a genius to figure it out, since the brick-and-mortar retailer was running ads in The New York Times about it.

It seems to us to be a unique move on the part of a home shopping network, to have one of its key vendors also featured at Macy’s. But remember that HSN owns Mangano’s company, Ingenious Designs, so sales from Macy’s should trickle back to Mindy Grossman and her crew.

And we guess HSN wanted to strike while the iron, or Little Steamer, is hot, with Mangano getting a lot of press since the release of the film “Joy,” which is loosely based on her life story.

Joy Mangano and her Little Steamers are coming to Macy's.

Joy Mangano and her Little Steamers are coming to Macy’s.

In any event, Macy’s Tuesday finally got around to doing a press release about its pact with Mangano. And the entrepreneur will be appearing at Macy’s Herald Square in the Big Apple this Saturday, Jan. 9, for the big launch.

Here’s the announcement from Macy’s:

Macy’s Introduces Award-Winning Home Helpers from Inventor and Entrepreneur Joy Mangano

Known for innovative products that make people’s lives easier, Joy will be carried in Macy’s stores and on macys.com starting January 2016

Joy to appear at Macy’s Herald Square on January 9

January 05, 2016 10:00 AM Eastern Standard Time

NEW YORK–(BUSINESS WIRE)–Launching on Jan. 9, the award-winning Joy brand will join the roster of Macy’s Home Store, offering innovative products that make a difference and simplify everyday challenges. Fueled by the breakout success of her first product, the Miracle Mop®, Mangano has spent the last 30 years creating solutions that make people’s lives easier, which inspired the star-studded film, “Joy,” by 20th Century Fox that released on Christmas Day.

The product line at Macy’s will include Miracle Mop®, Huggable Hangers®, My Little Steamer®, Better Beauty Case, MemoryCloud Pillow, and Forever Fragrant® Vase and Sticks. Joy will make an appearance at Macy’s Herald Square store in New York City on Jan. 9 – the day the brand launches nationwide.

“The Joy brand embodies everything we look for when considering the best home assortment for our customers,” said Martine Reardon, Macy’s chief marketing officer. “Joy’s innovative products have helped make home tasks easier for three decades, making her a true leader in the industry. We are thrilled to embark on this new partnership and to bring this product to our customers in Macy’s stores and on macys.com.”

An expert in designing, inventing and marketing innovative products for live content retailer HSN for more than 15 years, Joy holds more than 100 patents and trademarks.

“I couldn’t be more thrilled to bring my products to Macy’s,” said Joy Mangano, “There is something magical about shopping at Macy’s and I know customers are going to experience that same magic when they discover my products in their stores nationwide.”

The collection starts at $29.99 and will be available in Macy’s stores nationwide and on macys.com. For Joy’s videos and tips, please visit macys.com/joymangano.

About Ingenious Designs LLC

Ingenious Designs LLC (IDL) is a subsidiary of HSN, Inc. and was founded in 1991 by its president, Joy Mangano. Joy is one of the most recognized inventors, entrepreneurs and product designers in the industry today and she is the creator behind innovative products such as the Miracle Mop®, My Little Steamer®, Huggable Hanger®, Comfort & Joy Memory Cloud™ Pillow, Forever Fragrant® and the Better Beauty Case. IDL also manages product lines for icon and celebrated supermodel IMAN, celebrity chefs Ming Tsai and Lorena Garcia, GRAMMY Award®-winning producer Randy Jackson, and Four-time GRAMMY Award®-winner and American Idol judge Keith Urban.

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HSN’s Joy Mangano Cleans Up With Her Miracle Mop

January 4, 2016

Well, we were among the folks buying one of the more than 250,000 updated Miracle Mops that Joy Mangano was hawking on HSN Sunday.

On its website the home shopping network is boasting that Mangano, the subject of the Jennifer Lawrence movie “Joy,” broke records with her TS.

We have to hand it to HSN and our buddy, honcho Bill Brand: Those execs really capitalized on the flick. (Full disclosure: We have not seen the film yet.)

We heard Mangano field many calls from viewers who said they had seen the movie and were inspired by it – and apparently inspired enough to open their wallets and buy the mop, like us.

We also got the big bucket to go with it.

The film, which we stress is loosely based on Mangano’s rags-to-riches success story as an inventor, is in large part about the Miracle Mop, Joy’s first big product.

We heard one caller laud Mangano for succeeding despite her terrible family. But from what we have read, the fact is that Mangano’s family was very supportive, and her ex-husband is still with her company.

We also thought we heard that “Joy”‘s director, David O. Russell, ordered the new mop.

There is no one on this planet who hates house cleaning more than us. We are hoping that this mop inspires us to clean our floors more than once a year.

One can only hope.

Joy Mangano’s New Miracle Mop And Macy’s

December 24, 2015

HSN is really looking to piggyback on the release of the new movie based on inventor Joy Mangano’s life, “Joy” starring Oscar-winner Jennifer Lawrence.

First, the home shopping network will be debuting an updated version of Mangano’s Miracle Mop, whose creation is at the center of the new flick.

The new Miracle Mop will be the Today’s Special on Jan. 3, days after the Christmas theatrical release of “Joy.”

In addition, Mangano’s products will now be sold in Macy’s, we believe. What’s up with that?

We saw an ad to that effect in The New York Times today. We clipped the ad and put it in our purse, but of course now we can’t find it. It’s probably sitting on the floor of the Willowbrook Mall food court

HSN owns Mangano’s company, Ingenious Designs, so maybe the home shopping network wants to expand its sales to those who don’t dig TV retailing.

The new and improved Miracle Mop has “never-before-seen patent pending features that will simplify everyday challenges for her customers,” according to HSN’s press release Wednesday.

“I realize now the only thing harder than inventing is reinventing,” Mangano said in a canned statement. “But after spending the past two years re-engineering this amazing Miracle Mop, I’m so excited to help people across America take cleaning to a whole new level with this smartly designed, easier than ever before, self-wringing mop. Oh, and we have a variety of joyful colors because who ever said mopping can’t be fun?”

Here’s the boilerplate on it:

Joy’s New Miracle Mop, which already bears the Good Housekeeping Seal, features her revolutionary helix twist technology inside the pole, making it the first mop to literally wring itself, along with her braided miracle microfiber head designed to provide superior absorbency with its liquid lock technology and dual liquid release design, which allows you to mop as wet or dry as you want! In addition, this plush material was carefully selected to protect and polish the many surfaces of your house while capturing more dirt and mess than ever.

The New Miracle Mop includes a quick release removal system that allows you to wash and bleach your mop head so you’re always cleaning worry free.

It will be available on HSN in Black, White, Teal, Purple, Fuchsia and Gold for $19.95, the price of over 25 years ago with the game-changing technologies of today, all thanks to Joy! Customers who purchase the Miracle Mop on HSN on January 3rd will receive a one-year subscription to Good Housekeeping (limit one subscription per shipping address).

“If there is one item that put Joy on the map, it is her legendary Miracle Mop,” HSN President Bill Brand said. “We are proud to be the home of Joy and to exclusively launch the newly designed Miracle Mop, sharing yet another of Joy’s many incredible inventions with our customers.”

We Love Bradley Cooper And His Mom Loves QVC

December 22, 2015

There’s been plenty of press about the movie “Joy,” which has Jennifer Lawrence playing QVC-HSN queen Joy Mangano, in the media blitz prior to the film’s Christmas Day debut.

The most interesting thing we’ve seen is one of the movie’s stars, hot Bradley Cooper, telling Seth Meyer that his mom is a QVC fan. At one of the premiere events for the movie, Cooper said his mother proudly boasted that she was wearing a brooch from the Audrey Hepburn collection on QVC.

Bradley or she may have been confused, because Hepburn jewelry is actually sold on HSN. Whatever.

http://www.hsn.com/products/audrey-hepburn-collection-bezel-set-station-necklace/7733040?query=7733040&isSuggested=True&

In advance of the movie, Mangano did an interview with People magazine, where she talked about selling 18,000 Miracle Mops on QVC in 20 minutes during her first appearance in 1992. This is after Mangano convinced the network that she needed to be on-air pitching the product.

The New York Post picked up the story, and ran a photo of Mangano and QVC host Jane Treacy back in the day.

http://nypost.com/2015/12/19/how-a-single-mom-turned-millionare-inspired-j-laws-new-film/

Why we don’t know, but of course Mangano eventually went to the dark side and joined HSN, selling her company to the No. 2 home shopping network in 1999 for $50 million.

It’s interesting how differently QVC and HSN have handled the movie. Maybe we just missed it, but we haven’t heard a peep about “Joy” from QVC, even though the network is a keystone in the film. We guess that’s because Mangano is no longer there.

In contrast, HSN honchos Mindy Grossman and Bill Brand attended the film’s debut in the Big Apple and mentioned the film on its website — even though the movie is really about Mangano’s time at QVC.

Don’t consider the movie a biography of Mangano. It is “based on” her life, and also apparently on fellow female entrepreneur Lillian Vernon, who just passed away.

Melissa Plays Her Mom Joan Rivers In ‘Joy’ Film

December 9, 2015

Here’s a nice little tidbit that celeb stylist and home-shopping vet Waynescot Lukas came up with: Melissa Rivers plays her mother, the late Joan Rivers, in the new movie “Joy.”

Unless you’ve been living under a rock, you know that Oscar-winning actress Jennifer Lawrence is portraying HSN star Joy Mangano in “Joy,” which is being released on Christmas Day.

The film also features Bradley Cooper, Robert De Niro and yes, Melissa, according to People magazine.

http://www.people.com/article/melissa-rivers-joan-rivers-joy-exclusive?xid=socialflow_facebook_peoplemag

Melissa does bear a striking resemblance to her mother, who was a key QVC jewelry vendor. In the movie, in one scene Melissa plays her mom Joan during one of her QVC appearances.

Melissa makes some interesting comments to People.

Trailer On Film About HSN Queen Joy Mangano Sketchy At Best

July 19, 2015

We saw a movie trailer tonight for “Joy,” the new film about HSN Queen of Invention Joy Mangano, which stars Jennifer Lawrence and Bradley Cooper.

The film by famed director David Russell, titled “Joy,” is due out at Christmas. By watching the trailer, you wouldn’t have any idea what the flick is about.

Jennifer Lawrence is portraying Joy Mangano in a new movie

Jennifer Lawrence is portraying Joy Mangano in a new movie

It starts out showing Lawrence, i.e. Mangano, as a kid being told she will grow up and get everything she wants — including a husband and children. Then there are shots of Cooper and Robert De Niro.

The final scene of the trailer depicts Lawrence firing a gun, what looks like a rifle.

There is no hint about who “Joy” is, or her connection to home shopping, that we could see in the brief vignette.

Our take was that the audience was perplexed. We found ourselves wanting to stand up in the theater and yell out, “This movie is about Joy Mangano, who invented Huggable Hangers and sells them on HSN.”

BTW, we went to see “Trainwreck” with Amy Schumer, and recommend it. But it’s not for prudes or kiddies.