Posts Tagged ‘Josie Maran’

QVC Horns In On The Oscar’s Red-Carpet Glitz In LA Another Year

February 23, 2011

QVC will be back in Cali this weekend for the second year in a row to ride the red-carpet coattails of the Oscars.

Claiming that it got “impressive viewership” with its first such broadcast, “Buzz on the Red Carpet – Live from LA” will, or so the press release says, QVC “once again take viewers behind-the-scenes with exclusive content from top fashion designers, beauty newsmakers, celebrities and more.”

There will be two live broadcasts, this Friday at 9 p.m. (ET) and Saturday at 8 p.m. (ET).

During the shindig at the Four Seasons Hotel Los Angeles at Beverly Hills, “Gossip Girl” actress Kelly Rutherford will finally debut her luxury handbag line during the Saturday broadcast.

“Much like New York during Fashion Week, there is no place like Los Angeles during awards season,” QVC U.S. CEO Claire Watts said in a canned statement. “’The Buzz’ on the Red Carpet broadcast aims to offer engaging programming that takes our viewers where they want to go. With our lineup of personalities and industry experts, we feel confident that this season will be full of excitement for our customers.”

Fashion designers including Isaac Mizrahi, Dennis Basso and Marc Bouwer are scheduled to appear during the broadcasts along with Lori Goldstein, the Kardashians and Melania Trump.

Actor Matthew McConaughy’s girlfriend (and mother of his child) Camila Alves and costume designer Janie Bryant, of “Mad Men,” will also present their latest collections. They will join some of the best in the beauty business including Kate Somerville, Josie Maran, Laura Geller, Smashbox and Tarte, among others, will be on hand.

QVC.com will host a special online preview of the event now through Friday.

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QVC Host Lisa Robertson And Dennis Basso In Vogue For Manhattan Makeover Shoot

February 1, 2011

We’ve been hearing and reading bits and pieces about QVC’s ad shoot at Vogue magazine — from host Lisa Robertson and furrier Dennis Basso — and today got a message from one of the makeover women. But we’re getting ahead of ourselves.

Robertson and Basso, on the air and on Facebook, have been talking about the Vogue shoot last week. For an ad set to run in the April issue, QVC sent a horde of its vendors to the Big Apple to make-over four women.

QVC host Lisa Robertson made a good impression on at least one of the makeover women

One of those women, blogger Melody Lesser, posted on our blog today.

“I had the pleasure of meeting Lisa Robertson last week while I was in NYC for a QVC/Vogue photo shoot,” Lesser wrote.

“I, and three other women, were chosen for a QVC makeover and to model Dennis Basso’s beautiful new clothing line. The experience was amazing. Lisa Robertson is beautiful and charming and made us all feel comfortable and welcome. Love Dennis Basso. He’s handsome, charismatic and gracious. His clothes are beautiful. The entire experience was one I’ll never forget.”

Lesser writes the blog EverBeautifu.com, and posted an account of how she was chosen for the makeover and what it was like.

The vendors that took part included not only Basso but also Josie Maran, Shoshanna Gruss (Jerry Seinfeld’s ex-) and Suze Orman, who apparently did financial makeoevers for the women.

Last week Robertson wrote on Facebook, “I am in NY working on a project for QVC, it has been a lot of fun. We had lunch at ‘Vogue’s’ offices today. It was like being in the movie ‘The September Issue.’ That was definitely a first for me, (check it off the ‘bucket list!). We are really getting snow here now, it is a mess. Perfect weather to stay in and go to bed early :)”

Later in the week she wrote, “Just walked in the door and I am beat! New York was a mess this morning. We were there to shoot an ad for Vogue that is supposed to be in the April issue. It is part of a project for National Makeover Day and it was a lot of fun. I will try to post some pic’s and more info soon.”

She did post photos, including a really cute one of her and Maran getting giggly.

Basso also posted a gallery on Facebook of the shoot, which included a shot of him and photographer Art Streiber.