Posts Tagged ‘“Jerseylicious”’

‘Jerseylicious’ Renewed For Second Season, Hot Off The Press Release

May 6, 2010

Most of the Jerseylicious crew

You heard it here first, folks. Style Network announced Thursday that it was picking up “Jerseylicious,” set in our favorite Green Brook, N.J., salon, for a second season.

Here is the press release:

AFTER RECORD-BREAKING RATINGS, THE STYLE NETWORK GREENLIGHTS SECOND SEASON OF
POPULAR DOCU-SOAP “JERSEYLICIOUS”

Produced by Endemol USA, “Jerseylicious” is Style’s Most-Watched First Season in the Network’s History Among Women 18-34 and Women 18-49

Los Angeles, May 6, 2010 – The Style Network announces a second season pick-up of 10 episodes for its new one-hour comedy docu-soap “Jerseylicious.”

Produced by Endemol USA, “Jerseylicious” follows the lives, loves and 24/7 mayhem of stylists in and out of their high-profile New Jersey salon.

The series, which critics have called “a hair-raising new reality show,” “a cut above the rest” and “a fabulously flashy drama,” airs Sundays at 10pm and the season one finale is slated for May 9. Season two of “Jerseylicious” will debut fall 2010 on Style.

“’Jerseylicious’ is the perfect blend of big personalities, bold style and nonstop drama,” said Salaam Coleman Smith, President, The Style Network. “Style viewers tell us that they love the authenticity of this show and the unapologetic sense of style. We’re excited to see what new escapades and makeover madness season two will bring.”

“We are thrilled with the breakout success of ‘Jerseylicous,’” said David Goldberg, Chairman of Endemol North America. “Our truly unique cast of outspoken and vibrant characters were expertly captured by Alex Duda and the Endemol team in tandem with the collaborative and insightful executives at Style. We’re committed to make season two bigger, better and even more
‘Jerseylicious.’”

Season one of “Jerseylicious” has reached over 9.4 million total viewers since its premiere on March 21 making the series Style’s most-watched first season ever among women 18-34 and women 18-49. “Jerseylicious” outperforms Style’s primetime average by over +80% among households, while it attracts more than twice as many women 18-49 than the norm. The success of Jerseylicious has largely been driven by younger women 18-34, nearly tripling Style’s primetime average series in that demo to date.

The drama at the salon is fueled by Olivia, a young but bold make-up artist who’s trying to make it on her own, and Tracy, a confident hair stylist who loves battling with Olivia for attention – especially over the same man.

The salon is run by the business savvy mother/daughter team of Gayle and Christy who are under enormous pressure to grow the salon’s clientele. Also working at the salon is Gigi, a young hair stylist who wants nothing more than a big Italian wedding and Alexa, one of the top bridal make-up artists in the tri-state area who proudly refers to herself as the “Glam Fairy.”

Rounding out the group is stylist Anthony, who started working at the salon temporarily when his own salon was being renovated, and had no idea what he was about to walk into!

Three-time Emmy winner Alex Duda is Executive Producer for “Jerseylicious.” The series is produced by Endemol USA. David Goldberg is the Chairman of Endemol North America. Sarah Weidman and Merah Chung are Executive Producers for Style.

Advertisements

Our ‘Jerseylicious’ Trip To The Shore: Rhinestone Sunglasses, Eliot Spitzer’s Jersey Girl Hooker Ashley Dupre And Yes, A QVC Connection

April 25, 2010

Ashley Dupre has come a long way since working in the Manasquan shop where we bought our cargo pants Saturday

As we were driving down the Garden State Parkway Saturday to meet our friend Ann at the Cheesequake rest stop — to continue down to the Shore — we realized with terror that we love many of the same styles as the “Jerseylicious” girls. We love animal prints. We love big jewelry (go big or go home). We like T-shirts with metallic designs on them.

As our niece Sydney once told us, “You like shiny things.” Yep, just like a magpie.

In line with that preference for bling, we just bought a pair of huge bug-eyed sunglasses that have rhinestones on them.

When we showed our parents the sunglasses last week, they laughed out loud at them. Too big, they said. So we brought them to show to Ann, who has impeccable taste. Ann hated them. She liked the shape, but not the rhinestones. We always wear jewelry, and that glasses with the rhinestones are too much, Ann said. We love the rhinestones on the sunglasses. That’s the best thing about them.

So we and Ann reached a compromise: We will only wear the sunglasses on the beach, since we never wear jewelry on the beach. Ann gave her OK on that.

Next we headed south to Manasquan, to a craft show where Ann’s friend/ex-colleague Bernadette was selling this wonderful, fanciful jewelry and pictures that use her artwork. It was a beautiful day, sunny and windy, so it was great.

Then we strolled over to the main drag in Manasquan to check out the shops. We stopped at a place called Rare Cargo that had great, unusual clothes. There were dresses that had a $500 couture look selling for $79. We found a pair of camouflage cargo pants we loved, and we went to pay for them.

The woman ahead of us on line was wearing an emerald-cut diamond engagement ring the size of a Chiclet, which caught our attention. We were so busy eyeing it that we missed much of the conversation between that woman and the shop owner. We did hear the woman say something about one of store’s ex-workers being in Playboy. The shopkeeper said, “Yes, she’s on the cover.”

We didn’t know what they were talking about, and we just paid for our pants and left. Outside, Ann clued us into what was going on. The former shop employee was Ashley Dupre — the Jersey Girl, fellow Taurus, and hooker — who brought down New York Gov. Eliot Spitzer. We guess the money was better as a a prostitute than working at Rare Cargo.

Dupre, who writes a sex advice column for the New York Post that we never miss Sundays, is in fact on Playboy’s cover, and inside uncovered.

It was off to dinner and drinks at the Lobster Shanty on the inlet in Point Pleasant. We went in to use the ladies room, and as we were washing our hands we looked at the woman next to us. She was wearing a gorgeous silver necklace. We told her it was gorgeous.

She said thank you, and then almost conspiratorially asked, “Do you watch QVC?”

Girlfriend, do we watch QVC? We told her we not only watch it, we blog about it.

Then she pointed to her necklace and said “Joseph Esposito.” We can’t believe we didn’t recognize it.

We told you there was a QVC connection here.

Iman’s Leopard Leggings Caught Jersey Girl Homeshoppingista’s Eye On HSN Yesterday

April 11, 2010

Iman's leopard leggings

We guess we shouldn’t admit this, since it fits in with that “Jerseylicious” stereotype, but we were tempted to buy Iman’s leopard-print leggings on HSN Saturday.

Model-entrepreneur Iman, who of course everyone knows is married to rocker David Bowie, was on HSN most of Saturday, as she had the Today’s Special, a luggage set.

During her afternoon show Iman was rocking those $25 leopard leggings from her Global Chic line. She had a long top over them, so the print was overwhelming. But when we checked out the item online on HSN.com, the customer reviews gave the leggings a big thumbs down.

Tracy from Jerseylicious

So we had to pass, even though we’re still tempted. The Homeshoppingista loves her animal prints, as her friends and colleagues know, but she doesn’t overdo it, like that wacky crew on “Jerseylicious.”

Iman yesterday was her usual charming, gracious self. If we looked like her, had her money and had her husband, we’ve be a bitch on wheels (wait a minute, we can be a bitch on wheels without any of those things).

Instead, Iman is like your BFF. Bowie is a lucky man.

Despite Jersey Girl Chelsea Handler’s Barbs, ‘Jerseylicious’ Finds A Groove With Second Episode

March 29, 2010

Christy Pereira, left, and her mother and Gatsby Salon owner Gayle Giacomo

A big thumbs-up for last night’s “Jerseylicious” episode, the show’s second on the Style Network.

We saw a lot more about the mother-and-daughter team that runs and manages the Gatsby Salon in Green Brook, N.J. Flame-haired Gayle Giacomo and her daughter Christy Pereira have a lot riding on their move and revamping of their beauty salon. We thought we heard Sunday that millions of dollars at been invested in the project, so the stakes were high.

Giacomo and Pereira can’t afford for the silly feuding between hair stylist Tracy DiMarco and her archrival Olicia Blois Sharpe, a makeup artist, to turn off clients and ruin their business. (Sharpe’s prominently featured roommate Briella, by the way, is my sister Karen’s stylist.)

We loved watching the Gatsby crew trying to deal with that unruly and demanding bachelorette party. And Anthony Lombardi proved he’s a model male again when he tactfully warded off the advances of the bride-to-be, who wanted him to massage her back. Lombardi said he doesn’t even give his wife massages.

As for Gigi Liscio, it’s hard to believe that the scene in the Italian restaurant, where her goombah boyfriend Frankie Buglione almost starts a fight with a waiter, wasn’t scripted in there. Frankie loses his cool, supposedly, after the waiter compliments Liscio on her necklace. Frankie believes the waiter is really eyeing Liscio’s rather ample cleavage, and has a fit. He starts to go after the waiter.

As for Tracy, don’t gloat about that “prize” boyfriend you have, Olivia’s ex- Lorenzo Gangala. You should drop him like a hot potato, especially after he brags about Olivia testing him, by creating a fake identity on Facebook, to see if he would cheat. He failed the test, he tells Tracy, because the photo of the girl on the fake Facebook identity was “hot.”

Tracy thinks it’s funny. Why? In that immortal truth all we women know, a leopard doesn’t change its spots. Once a cheater, always a cheater.

E! Entertainment Television’s tart-tongued Chelsea Handler, comedian and Jersey girl, recently blasted the women on “Jerseylicious” for giving Garden State women a bad name.

We’re thinking people should withhold judgment, from what we saw of Sunday’s episode.

‘Jerseylicious’ Nets Lousy Ratings, As One Viewer Proclaims ‘We’ve Had Enough of New Jersey’

March 24, 2010

We are more interested in Gatsby owner Gayle Giacomo, right, than Tracy DiMarco, left.

Well, for awhile there New Jersey, and its loud shoot-from-the-hip residents, seemed to have captured the loving attention of American TV viewers. But the audience has spoken now, and it’s apparently had enough.

The numbers are in for “Jerseylicious,” and they are not good. We knew something was up when Style Network didn’t put out a ratings press release Monday about the show’s premiere Sunday night.

“Jerseylicious,” which chronicles the lives of the owners and stylists at the Gatsby Salon in Green Brook, N.J., had only 320,000 total viewers for its debut. The show posted a 0.42 rating with women in the 18-to-34 demographic.

It pains us to see this, since were like the cast members of the show and were rooting for it.

But it looks like America is sick and tired of seeing fatmouthed, overdressed Jerseyites. Audiences bought into Garden-State shows such as Bravo’s “The Real Housewives of New Jersey” (a fav of ours) and MTV’s “Jersey Shore” (which we detested). But that ship has sailed.

We wish “Jerseylicous” had kicked off focusing on the story Gayle Giacomo and her daughter Christy Pereira, both of Bridgewater, who have re-launched their 32-year-old beauty salon and want to make it a big success. They are both smart, gracious women.

Instead, it seems to us that producer Endemol TV decided to concentrate on the battle between makeup artist Olivia Blois Sharpe, of Montville, who looks just like Snooki of “Jersey Shore,” and hair stylist Tracy DiMarco of East Hanover. At least, that’s what the first episode was abouit. That just makes “Jerseylicious” seem like a lot of other Jersey reality shows.

We know Style is trying to draw in younger women by concentrating on Olivia and Tracy, but we frankly are more interested in pretty Gayle (she in her 50s, our demo).

Anyway, even before the ratings came out, we suspected the show might be in trouble when we read a post on the story we did for NewJerseyNewsroom.com on the “Jerseylicious” premiere party.

“I personally enjoyed ‘Jersey Shore.’, but I think bringing on this show is pushing it!” wrote Nikki Dolce, a hair stylist from Scottsdale (our favorite place in the world). “We’ve had enough of New Jersey!”

‘Jerseylicious’ Cast Celebrates Show’s Debut, Along With The Homeshoppingista, With Hoboken Party

March 22, 2010

Gigi Liscio, Anthony Lombardi, Tracy DiMarco, Gayle Giacomo and her daughter Christy Pereira at the Jerseylicious party

We just got back from the “Jerseylicious” premiere party in Hoboken, which we almost ditched Sunday night, out of frustration.

We got lost trying to find the venue — Lua, on where else but Sinatra Drive — and asked at least five people how to get to this restaurant, to no avail. Finally, the car attendants at the W Hotel gave us some accurate directions, and we made it to the party.

It was a rather balmy night here in the NY metro area, and the restaurant is on the Hudson River almost directly across from the Empire State building. The view was beautiful. But we digress. We were working, covering the party for our blog and NewJerseyNewsroom.com.

The place was packed with lots of young Jersey girls wearing thigh-high dresses and showing a lot of cleavage. We figured we’d never be able to scout out the “Jerseylicious” cast, who we interviewed in December for NewJerseyNewsroom.com, and if we did, it would be too noisy to interview them.

But we found the PR person, and she took us back to a roped-off VIP area where many of the cast members of the new Style Network show were talking to the press. While we were at the shindig we didn’t see makeup artist Olivia Blois Sharpe, the “Jerseylicious” cast member who looks a lot like Snooki from MTV’s “Jersey Shore.”

We did speak to the mother-and-daughter team who own and run the Gatsby Salon, where the reality show “Jerseylicious” is set.

The mother, flame-haired Gayle Giacomo, was wearing a sexy, low-cut long flowery print gown. She said she had bought it two 1/2 years ago to wear to her daughter Christy Pereira’s wedding, but then never did. Christy was there, wearing a black BCBG V-necked dress.

Giacomo said she hadn’t watched the first “Jerseylicious” episode yet.

“I’ve been so busy I said I’ll just wait and see it on TV,” she said.

But Pereira had seen it and said she liked it. The New York Times gave the show a drubbing this weekend. But Pereira said that even though she and her mom hope people like the show, everyone is entitled to their opinion.

The Homeshoppingista, and Jersey girl, interviewing Tracy DiMarco of Jerseylicious

Next up was hairdresser Tracy DiMarco, who is essentially the villain in “Jerseylicious.” On the show, she basically says she hates Sharpe and is going to make her life miserable at the Gatsby. But DiMarco, dressed in what looked like a tiger print dress, was charming and sweet to us (she said we looked beautiful, and with us flattery will get you everywhere).

“I’m only mean to people I don’t like, or people who are mean to other people,” DiMarco told us. “I don’t like Olivia. That’s very obvious.”

She told us her mom has been keeping a book of press clippings of the show, which have included the cover of the New York Post’s TV Week section Sunday.

“I hope everyone likes me, even though I’m a little bit of a nasty bitch,” DiMarco told us, laughing.

We also spoke to hairstylists Anthony Lombardi, the only male member of the “Jerseylicious” crew, and Gigi Liscio. Lombardi was wear a white porkpie hat that he said he picked up in Bloomingdale’s that day. We kidded him about The Times review, which said he was the best-looking member of the cast.

“I know, The New York Times loved me,” Lombardi said. “I bought seven copies of it.”

“I got to hear this all day,” his pretty brunette wife said.

Lua in Hoboken, the site of the Jerseylicious premiere party

But she then waxed on about what a great guy he is. The day we can say all this about the man we’re with is the day we can stop saying those novenas praying for Mr. Right.

“I’m very proud of him,” Patty said. “He’s very successful. He’s the most beautiful man I’ve laid eyes on. He’s the father of my son. He’s a fabulous husband, a fabulous husband. I couldn’t ask for anybody better, for my son and myself.”

Wow, what an endorsement! They have a 13-month-old son, and live in Fairfield. Lombardi also owns the Anthony Robert Salon in Verona.

In the show Liscio’s boyfriend Frankie comes off as a tough, old-style Italian guy, looking to be served hand and foot by Liscio. But in the middle of our interview, he walked up to Liscio and gave her a big kiss, then walked away. That rather endeared him to us.

“I want it all in life,” Liscio said. “I want my family, my career. I live in a fairy tale, yes, you can say that, but I won’t stop til I get it all. I’m very determined. I love him to death. That’s who I want it with.”

There were several TV sets at Lua, and when “Jerseylicious” came on at 10 p.m. the whole party started cheering. Unfortunately, there were so many people it was impossible to hear the sound on the episode.

And by that time, we had to head out to write our blog.

We’ll see how “Jerseylicious” does when the ratings come out Monday.

‘Jerseylicious’ Gets Big Thumbs Down From New York Times, Which Defends The Garden State

March 20, 2010

Jerseylicious

The Grey Lady has spoken: The New York Times panned “Jerseylicious” Saturday.

TV critic Neil Genzlinger accused Style Network’s “Jerseylicious” reality show, which debuts Sunday night, of trying to ride on the coattails of MTV’s “Jersey Shore” and Bravo’s “The Real Housewives of New Jersey.”

And that’s the nicest thing he had to say.

He described the show as “witless” and the cast from the Gatsby Salon in Green Brook, N.J., as “vapid.”

Genzlinger also jokingly lambasted two of New Jersey’s most famous inventors, Thomas Edison and David Sarnoff, for their role in bringing electricity and color TV to America.

“They made it possible for their home turf, a perfectly decent state, to be flogged over and over again by lazy television executives working the same tired shtick,” the TV critic wrote, referring to “Jerseylicious” on Style Netweork. “Fellows as visionary as Edison and Sarnoff should have seen this coming and suppressed their innovations in the interest of protecting New Jersey’s reputation.”

And that’s not all he had to say about “Jerseylicious.” Neil, tell us what you really think!

“Virtually everyone here is loud and self-absorbed and not overly bright, qualities that were amusing for about an episode and a half of ‘Jersey Shore’ but now seem as unappetizing as the ’80s look that the Gatsby is inexplicably still peddling,” he wrote.

‘Jerseylicious’ Met Up With Tyra Banks Friday

March 19, 2010

Not Snooki, but Jerseylicious Olivia Blois Sharpe

While we were at the gym this afternoon, we caught the cast of “Jerseylicious” on Tyra Banks’ show.

Even though Banks had to get in her cheap shots at their Jersey accents, we thought the cast of the new Style Network show came of pretty well.

We didn’t have a pen and pad with us on the elliptical machine, so we have to do this from memory and paraphrase. Makeup artist Olivia Boise Sharpe, who is already being billed as the new “Snooki” because of her deep tan and long dark hair, set the record straight by saying she’s been sporting the “Jersey Shore” look for at least three years. The inference is that the randy “Jersey Shore” peanut stole Sharpe’s look.

When Banks waxed on about the nation’s sudden fascination with Jersey, Sharpe and her nemeis on the reality show, Stacy DiMarco, talked up the fact that Jerseyites are blunt and bold. If we don’t like you, the “Jerseylicious” cast members said, we won’t talk behind your back. We’ll tell you right to your face. (We’re beginning to understand why the rest of the country hates us now).

The “Jerseylicious” crew — who work at the Gatsby Salon in Green Brook, N.J., where the reality show is set — then offered hair and makeup advice to members of Banks’ audience, which seemed to be 99 percent Garden State residents.

Finally, the “Jerseylicious” cast did a makeover of three plain-Jane women from Delaware, we think it was. after the Gatsby Salon got done with them, the trio came up looking hot in super-short dresses, mile-high spike heels, smokey eyes and teased hair. They looked pretty good.

“Jerseylicious” debuts Sunday at 10 p.m., and we’re planning to attend the show’s premiere party that same night in Hoboken.

First Episode of ‘Jerseylicious’ Portrays Jersey Girls As Big Haired, Tan And Leopard Clad: Is That A Bad Thing?

March 9, 2010

Jerseylicious girl Olivia Blois Sharpe

Sorry we didn’t post Monday, but we’ve had a stomach virus for several days now that has really knocked us out.

But we did take time out last night to screen the first episode of Style Network’s “Jerseylicious,” the reality show we wrote about for NewJerseyNewsroom.com in December.

“Jerseylicious” is part of the new TV trend, which is reality shows flocking to the state to film us “load and proud” characters.

“Jerseylicious,” which debuts March 21 at 10 p.m., we have to sadly say will go a long way toward promoting every stereotype America has about us Jersey girls that you can imagine. It’s not as heavy-handed as “Jersey Shore,” but the lead “character,” Olivia Blois Sharpe, comes off a bit like Snooki on MTV’s “Jersey Shore,” with her long dark hair, tight short skirts, heavy eye makeup and super dark tan.

“I love the Jersey style,” Olivia says in the first “Jerseylicious” episode. “Big Hair. Long nails. Real tan. I swear I’m tanorexic.”

And in another seeming homage to “Jersey Shore,” Olivia is shown dancing up a storm at the 46 Lounge on Route 46 in Totowa, a venue we were always curious about but will now certainly avoid after seeing the clientele.

“If I could make a living off fist-pumping to house music, I’d be in there,” Olivia says. “I’d be in there like swimwear. But it’s really not going to pay my bills.”

That on-air Olivia is quite a different character than the quiet, rather subdued young woman we interviewed at the setting of the show, the Gatsby Salon in Green Brook, N.J. But hell, we all know reality TV isn’t reality, right?

Along the lines of Jersey being a small world, one of the first characters introduced in the premiere episode is Olivia’s best friend Briella, who our sister Karen knows. Blonde Briella is a stylist at the Denville hair salon Fusion, where Karen gets her hair done.

Olivia's nemesis Tracy DiMarco

All reality shows have to have drama, and in “Jerseylicious” its the conflict between makeup artist Olivia and Tracy DiMarco, a stylist who is now with Olivia’s ex-boyfriend. Tracy, one of the show’s players that we didn’t get a chance to interview, makes no bones about her mission, which is to make Olivia’s life miserable.

Tracy has the “Jersey style” we are all supposed to be wearing here in the Garden State, if you believe the reality shows about us. “Leopard jacket, snakeskin shoes, welcome to Jersey,” Tracy says.

The show is about the attempt of Gayle Giacomo and her daughter Christy Pereira to relaunch and revitalize the Gatsby Salon, which they’ve moved to a new location a few doors down from their old space in a strip mall on Route 22. We interviewed Gayle and Christy, and they are class acts.

One “Jerseylicious” player that we didn’t get a chance to interview is stylist Gigi Liscio, who is a sweetheart. But she seems pretty much under the thumb of her boyfriend Frankie. The term “guido” is never used to describe him, but you decide when if that’s an apt description when you see him.

There’s a scene of Frankie and his dad sitting at the dinner table, reminding us of “Saturday Night Fever,” getting hot under the collar and demanding that they get fed by the women in the house. Muy Italian macho.

Our advice to Gigi: Dump him, ASAP.

And finally there’s the sole male cast member, Anthony Lombardi, who owns the Anthony Robert Salon in Verona. He’s seems to be the referee between Olivia and Stacy, and is working at Gatsby while his own place undergoes renovations. He’s downt to earth and charming, the proud dad of a new son.

“Jerseylicious” is having a premiere party the night its first episode airs on Style, March 21. It’s in Hoboken, and we’ll be there, if we can find the appropriate leopard jacket and snakeskin shoes.

Oxygen Jumps On the Jersey Reality-TV Bandwagon, In The Wake Of ‘Real Housewives Of New Jersey’ and ‘Jersey Shore,’ With ‘Jersey Couture’ Show

January 11, 2010

Oxygen's potential show Jersey Couture is about a Freehold, N.J., women's formalwear boutique that sells dress like this.

Well, we’ll be damned. Jersey girls rule on reality TV.

Our beloved Garden State, the new mecca for reality-TV producers, will be the site of yet another “docu-soap.” This one, in development by the women’s network Oxygen, has a working title of “Jersey Couture,” echoing the name of that overpriced brand for tween and teen girls, Juicy Couture.

The show was announced Sunday at the Television Critics Association press tour in Pasadena, a shindig we attended last year, just two weeks before we were abuptly laid off. NewJerseyNewsroom.com just posted our story on “Jersey Couture.”

From what we understand, “Jersey Couture” is about an upscale Freehold, N.J., women’s formalwear shop, Diane & Co. It is owned by Diane Scali and her family.

“From canary yellow beaded sheaths to gold lamé, the Scali family offers over-the-top dresses to satisfy every girl’s special event needs,” Oxygen said in a press release.

New Jersey, once the butt of jokes, is now the new hot spot for reality-TV shows that in many cases play on stereotypes the rest of America has about us. We’ve had Bravo’s “The Real Housewives of New Jersey,” MTV’s “Jersey Shore,” TLC’s “Cake Boss” and “18 Kids and Counting,” and Style Network’s “Jerseylicious,” which debuts in March.

We wrote about this new trend in Jersey-set programming for NewJerseyNewsroom.com, where experts told us that TV producers believe that the Garden State’s “loud and proud” residents are perfect for reality-TV shows.

Before Oxygen's Jersey Couture will be Style Network's Jerseylicious, which is about the women of the Gatsby Salon in Green Brook, N.J. You go Jersey girls!

“Jerseylicious” is about the women who run the Gatsby Salon in Green Brook, N.J. We visited the place during one of the last weeks it was shooting in December, and filed a package of stories for NewJerseyNewsroom.com.

As for “Jersey Couture,” here’s the sketchy info that Oxygen has provided.

“With a no nonsense attitude, the Scali family’s extravagant dress store is the premiere glamour stop in New Jersey,” Oxygen said in its TCA press release. “Get ready for the Cinderella experience of a lifetime. Whether it’s for her bride’s maid’s needs or her high school prom frills, when it comes to ‘what to wear’ to that elegant affair, no one gets the job done like the ladies at Diane & Co.”

Remember that “Jersey Couture” is just in development, which means Oxygen has not committed yet to pick it up as a series.