Posts Tagged ‘Jerome Falic’

Actress Eva Longoria To Debut Second Perfume On HSN Thursday, Some Proceeds Go To Latina Fund

March 28, 2012

Did you know that Eva Longoria was an “actor, director, producer and philanthropist”?

That’s what HSN said earlier this week, when it announced — as we’ve previously reported — that Longoria was coming to the home shopping network.

Longoria and Falic Fashion Group (FFG) will premiere the actress’s second fragrance, EVAmour by Eva Longoria.

It will launch exclusively on HSN during the 24 Hour Spring Beauty Event on Thursday.

“EVAmour will become a personal scent for women who are confident, beautiful, sexy and intelligent…just like the HSN customer,” Longoria said in a canned statement. “I know how I feel when I am wearing it and I wish every woman to feel that same sense of sexiness and power.”

For every bottle sold, the actress will donate $1 to the Eva Longoria Foundation, which was created to help the Latina community build better futures for themselves and their families through education and entrepreneurship. Hey, since we’re half Puerto Rican, that’s cool.

“Fragrance is about emotion, storytelling and aspiration,” Betsy Olum, HSN’s general manager of beauty, said in a canned statement. “HSN gives our partners a platform to tell their story and really engage with their fans. We are thrilled that Eva has chosen to debut her latest fragrance with HSN.”

The EVAmour collection on HSN includes the eau de parfum in various sizes and a gift set, which includes the 3.4 fl oz, a mini travel bottle, a rollerball of the fragrance and a luxurious shower gel.

“The notes of the fragrance are comprised of Bergamot Blossom, Pink Lady Apple and Red Currant, with a heart of rich, sexy floral notes and end with a warm vanilla, amber and musk,” HSN said.

Ooo laa laa.

“Eva Longoria as a celebrity personality appeals to so many women,” Jerome Falic, CEO of Falic Fashion Industry, said in a canned statement. “Eva Longoria as a fragrance has translated beautifully and coming off the success of her first fragrance it made perfect sense to follow with the launch of EVAmour. With HSN as a retail partner we feel this launch will be equally — if not more — successful and will solidify the Eva Longoria brand in the beauty industry.”