Posts Tagged ‘Jennifer Lopez and HSN’

HSN Hypes Exclusive Debut Of Jennifer Lopez Fragrance July 2

June 29, 2011

“Love & Light” is launching live with Jennifer Lopez on HSN Saturday, and the hype has begun.

“Jennifer Lopez is just five days away from her first appearance with multi-channel retailer HSN, where she will debut her new fragrance Love & Light,” the home shopping network crowed Tuesday.

Lopez will launch her newest fragrance on the network this Saturday, July 2 at midnight.

“Love & Light is a sparkling floral woody fragrance that reflects the softer, more sensual side of Lopez,” the release said. “Iridescent notes of pure Italian mandarin and luscious pomegranate, intertwined with rose crystal absolute and radiant jasmine petals, all wrapped with a luminous aura of seductive musk, and a hint of praline.”

“Love & Light is an extension of Love & Glamour,” Lopez supposedly said, as if she would really supply a quote. “It’s the next incarnation. With Love& Light, I wanted to create a fragrance that was less about the world around you and more about your inner light and your spirit. It’s about how you feel inside; it’s not about your outside world.”

Betsy Olum, HSN’s general manager of beauty and merchandising strategy, had her canned two cents.

“Jennifer’s fragrance will simply come alive through her appearance on HSN. It’s a true reflection of who she is, and we know our audience is going to love hearing from her on what influenced the creation of this fragrance.”

So did Coty.

“In 2002, Jennifer launched the celebrity category for the entire fragrance industry with Glow by JLo,” says Emily Bond, Group Vice President of Global Marketing, Coty Prestige. “Almost 10 years later, we’re looking forward to a record number of sales with her debut on HSN. With Jennifer, it’s sure to be another ground breaking moment.”

Love & Light features a bottle of sculptural beauty, inspired by the curves of a radiant woman. A pearlescent finish, with pale mint and gold accents, showcases its luminosity. The dazzling jewel-like cap adds a touch of luxury. The carton is illuminated with sparkling stardust in a complementary palette.

The perfume has top notes of mandarin, pomegranate and red currant; mid notes of rose crystal absolute, velvety apricot and jasmine petals; and base notes of patchouli, sensual musk and praline

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