Posts Tagged ‘jean’

Pop Quiz: What’s A ‘Jegging’? Well, HSN’s Diane Gilman Sold A Record 100,000 Of Them Saturday

July 18, 2010

HSN sold more than 100,000 of these Jeggings

It looks like jean designer Diane Gilman hit a landmark on HSN with her Today’s Special, which was a pair of DG Stretch Denim “Jeggings” for $25. She sold more than 100,000 pairs of them, selling out in the early afternoon.

What the hell are those, you ask? We’d never heard the term, but we were in Target tonight and what did one of its signs say: Jeggings. They are a combination of a jean and a legging. They have the appearance of a jean, with false pockets and denim, but are made of very stretchy material and have an elastic waist.

Gilman, whose red hair looked tame and beautiful this visit (unlike our’s Saturday) produces jeans for “real women,” as she often says, with a lot of stretch in the waist. During one of her shows Saturday it was said that her jeans are the biggest jean sellers on HSN, if not the world.

We have several pairs of her jeans, and we love them. We’ve always dreaded trying to find jeans that fit right. It was tortuous. We remember one year when we vowed to find a great-fitting pair of jeans, and at that time we would have paid several hundred dollars for them. We tried on jeans everywhere — from Macy’s to Neiman Marcus — dozens of them — and couldn’t find any we liked.

Now we’re swearing by Gilman’s jeans and, believe it or not, Target’s, where 25 bucks can get you a really sharp pair.