Posts Tagged ‘Invicta Ocean Voyage Live’

‘Watch’ Evine Air From Cruise Ship

February 9, 2017

We love it when home shopping networks are innovative and move out of their studios to broadcast live from location. Evine just did several days of programming from the Tucson gem show, and now it is moving from the arid desert to the sea.

The network Wednesday said it will air a live watch event aboard the Carnival Victory Cruise ship starting today, Thursday, through Monday.

Now class, guess which timepiece line is being featured?

Oy, yes the “Invicta Ocean Voyage Live” event “will take fans inside and behind the scenes of an Invicta-themed cruise experience,” according to the press release.

“Evine regularly transports customers to exotic shopping destinations, but we’ve never done anything quite like this,” Evine CEO Bob Rosenblatt said in a canned statement.

“By partnering with Invicta and leveraging the talents and technologies of our broadcast team, we’ve set our sights on a new endeavor: broadcasting Evine programming live aboard a cruise ship. Through this event, we hope to bring the excitement of the Invicta Ocean Voyage directly to customers’ living rooms and on their different screens, while creating an entertaining shopping experience like no other.”

Over the past 15 years (it actually seems like an eternity), Invicta and Evine have done more than 30 destination-based events, from various sites in the United States, Mexico and the Bahamas.

Evine also tooted its own horn, pointing out that it has broadcast live from Las Vegas, New York City, Waterford Ireland. It also airs a weekly show from Paula Deen’s Savannah, Ga.

The “Invicta Ocean Voyage Live” begins Feb. 9 with a broadcast from the Invicta Marine Pavilion before the ship sets sail the following day. During the Invicta event, Evine will be hawking more than 100 new designs.

“One of the things that sets Invicta apart from almost any other brand is our community of passionate watch enthusiasts,” Eyal Lalo, CEO of Invicta Watch Group, said in a statement.

“That’s what makes the Invicta Ocean Voyage so special… not only is this the first time we’ll broadcast live aboard a cruise ship, but it’s the first time this community will come together on such a large scale. I look forward to meeting these enthusiasts in person and am excited to partner with Evine to bring this experience to collectors everywhere.”

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