Posts Tagged ‘Internet’

Evine Sales Flat In Second-Quarter

September 3, 2018

Catching up here, on the second-quarter results that Evine posted last week.

Everythng’s relative, we guess, and the No. 3 home shopping reported basically flat sales, up just over 1 percent to $150.8 million. Since HSN was down 11 percent and QVC saw a 4 percent gain.

Evine cut its net loss, bringing it down to $40,000, “improved by approximately $2.0 million year-over-year, representing the best second quarter performance since fiscal 2000,” according to the company. It also boasted that it had introduced 17 new brands during the second quarter.

And there were lengthy remarks Evine CEO Bob Rosenblatt.

We had a very productive quarter and I’m pleased with our results. We not only accelerated top line growth, but we improved bottom line profitability and grew Adjusted EBITDA by 12 percent year-over-year. We also strengthened our balance sheet and overall liquidity with an amendment of our credit facility that will provide interest expense savings and additional availability.

Our expertise is in building great brands. We do this by curating a portfolio of enticing products that have a unique story and then, with the right storyteller, we bring these products and brands to life across all of our platforms.

We strive to keep our content fresh and relevant with a combination of both core and new brands. To that end, we introduced 17 new brands during the quarter and celebrated a number of milestone anniversaries. Additionally, during the quarter, we continued to advance our digital and social initiatives, grow our subscription business and increase purchase frequency.

As previously announced, Evine noted that Anne Martin-Vachon had joined the network as president Aug. 1, and oversees merchandising, marketing, digital, broadcast and production. Previously, Martin-Vachon was president of the Canadian multiplatform digital commerce company TSC – Today’s Shopping Choice, a division of Rogers Media.

Evine also said that:

* The top performing category in the quarter was beauty and wellness, which grew 27 percent year-over-year, reflecting continued strength from our subscription business.

* Digital net sales as a percentage of total net sales increased 450 basis points to 52.6 percent, reflecting a continued focus on making the customer experience seamless across all platforms.

* The return rate for the quarter was 18.7 percent; an improvement of 40 basis points year-over-year and across multiple categories.

* Gross profit dollars increased to $56.9 million and gross profit margin was 37.7 percent.

* Operating expenses decreased 1.7 percent or about $1 million year-over-year to $56.0 million, reflecting reduced variable selling and distribution expenses.

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ShopNBC’s New Chief Operating Officer Will Pocket $420,000 Base Salary

October 14, 2012

ShopNBC has promoted QVC alum Carol Steinberg, raising her base salary to $420,000 a year. That’s not chump change, folks.

Steinberg, 52, as of Oct. 8 was named the home shopping channel’s chief operating officer, according to a filing with the Securities and Exchange Commission. Previously, she served as the company’s executive vice president of Internet, marketing & human resources since June 2011.

Steinberg joined ShopNBC as senior vice president of e-Commerce, marketing and business development in June 2009.

Prior to joining the home shopping network, Steinberg was vice president at David’s Bridal from September 2006 to June 2009, where she expanded its Internet presence by designing and implementing marketing and merchandising strategies that drove traffic in store and online.

Prior to that position, Steinberg spent 12 years at QVC from July 1994 to September 2006, most recently having served as the director of online marketing and business development.

In connection with the promotion, ShopNBC’s board approved an increase to Steinberg’s annualized base salary to $420,000 and an increase to her target bonus opportunity equal to 65 percent of her base salary. She will also receive 30,000 shares of restricted stock, which will vest in equal installments over a two-year period.

ShopNBC’s Web Site Racks Up Most-Traffic-Ever For A Day On Cyber Monday

December 2, 2009

ShopNBC CEO Keith Stewart

ShopNBC’s strategic focus on the Internet during the kick-off of the holiday shopping season apparently worked, with the network’s Web site seeing its highest traffic ever for a day on Cyber Monday, the company said Wednesday.

On Cyber Monday ShopNBC.com registered its highest traffic day year-to-date, with 114,600 unique visitors to the site.

In addition to surpassing 2008’s Cyber Monday traffic by 14 percent, Web penetration accounted for an industry-leading 48 percent of the total company sales.

The increase in traffic to the site, along with its extended product assortment and promotional offerings, led to an 18 percent
increase in sales versus last year’s same period. Total orders on ShopNBC.com increased 40 percent over the previous year.

ShopNBC’s expanded Internet merchandising initiatives and targeted Web promotions on Cyber Monday resulted in a strong response from new and active customers across several key metrics, according to the network. These positive results provided a strong finish to a successful Black Friday and an extended Holiday Shopping Weekend sales event for ShopNBC.

On Black Friday ShopNBC.com achieved a 51 percent increase in conversion over last year’s Black Friday event, with an increase of 20 percent in Internet sales for the company over the same period last year.

By introducing over 400 new online-only SKUs from TAG Heuer and Gucci watches, brand-name electronics, home decor and more, the company increased its total orders on ShopNBC.com by 73 percent over the previous year.

Cyber Monday was the finale to ShopNBC’s Holiday Shopping Weekend, which extended the traditional Black Friday into a four day gift-focused promotional event. The company bookended the two sales events with an entire weekend of gift-giving-focused programming.

ShopNBC also credited its ValueShipping initiative, which offers the customer one-low-rate shipping for all purchases made within a 24-hour period, for helping to drive its success Black Friday weekend.

“During the kick-off to the holiday shopping season, we took this opportunity to strategically direct the customer to our Internet channel,” ShopNBC president and CEO Keith Stewart said in a prepared statement. “As a result, the customer reacted very positively, and ShopNBC.com delivered its most impressive gains across the board since the beginning of my tenure as CEO.”

Added Stewart: “Our targeted yet integrated multimedia promotional activity and extended web product assortment, complemented by ValueShipping and a Jan. 31 extended return policy, enticed the customer to tune in, browse and shop our brand with total confidence. It’s all about connecting emotionally with the customer and making their holiday shopping experience easy and entertaining through a gift-focused strategy. We look forward to continuing to delight the customer as they discover many more new and wonderful opportunities on ShopNBC throughout the holiday season.”

ShopNBC.com new and active customer counts in November were up 60 percent and 54 percent, respectively, largely driven by the holiday shopping weekend event, Black Friday and Cyber Monday.

Internet sales in November were up 31 percent versus last year, with dot-com customer activity outpacing TV customer growth for the first time in the company’s history.

“We are pleased with these positive results, as the Internet continues to prove to be a highly complementary and powerful growth vehicle for the company,” Stewart said.